SugarCon 2013: Social+CRM=CRM: How Social Can Help Fulfill the Promise of Delightful Customer Experience

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Satya Krishnaswamy, NextPrinciples As social media exits the hype cycle, vanity metrics such as fans and followers are becoming less and less important. In this session you will hear how forward-thinking companies, including SugarCRM and Marathon Sports are integrating social media into all their customer-facing processes from marketing to sales to customer support in order to provide a consistent cross-channel experience to their customers.

Technologie Business

Enabling social customer-centric businesses

NextPrinciples Snapshot

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Significant untapped opportunity

Companies unable to meet customer expectations

Many possible use cases

Fortune 100 Pharma case study

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Enabling social customer-centric businesses

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SugarCon 2013: Social+CRM=CRM: How Social Can Help Fulfill the Promise of Delightful Customer Experience

1. Enabling social customer-centric businesses

2. NextPrinciples Snapshot       

3. Significant untapped opportunity

4. Companies unable to meet customer expectations

5. Many possible use cases

6. Fortune 100 Pharma case study V V

8. Enabling social customer-centric businesses