hdemia1

454 vues

Publié le

Publié dans : Technologie, Business
0 commentaire
2 j’aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Nombre de vues
454
Sur SlideShare
0
Issues des intégrations
0
Intégrations
34
Actions
Partages
0
Téléchargements
24
Commentaires
0
J’aime
2
Intégrations 0
Aucune incorporation

Aucune remarque pour cette diapositive
















  • hdemia1

    1. 1. ...from Engagement to Experience Multipiattaforma di MTV come coinvolgimento attivo
    2. 2. MTV : the largest network !quot;#4'(!%#3.%&(#,!-#$*&*2$!5/*#%quot;#4*&(*# incoronato da Business Week quot;Top Media Brandquot; !quot;#,!-#).%&('#&'/0*.1#/'quot;'+!2!+*#)quot;*3%quot;'# raggiunge oltre 500 Mio di case in 160 paesi !quot;#$%&%quot;'#('!#)!*+%&!# MTV Italia ha un’awareness pari all’87,3% sul target 14-34 67689#65.*,':#7!((quot;'#6%2/:#%&(#8;.!$%# !quot;#$%&'()*+,-quot;'.+#quot;/012'345444'01,+'*166*%,%#$178+'19):7;3<112'=44>?='
    3. 3. on air
    4. 4. on air on the ground
    5. 5. on air on the ground on line
    6. 6. on air on the ground on line mobile
    7. 7. on air on the ground on line mobile
    8. 8. on air on the ground on line mobile on, everyone ll be doing it
    9. 9. MTV Music Network: la musica su SKY !quot;#$ %$ &'$ ()*+,'$ *)$ -./0$ 123$ 4$ ,'3'&+5$ &6!quot;#$ !)*+,$ 789:2;.$ 2<;8$ )36'(=+'$ *,8&9'$ >+$ ?838;+$ ()*+,'&+$ =8;$ +$ @!quot;##$##$%& '(& )*#+,A$ +398;,8B'3>2$>+<8;83C$?)*C$()*+,'&+$8$*2>>+*D',83>2$&8$8*+?83E8$>+$)3$ =)FF&+,2$G';+8?'920$H8$4$'3+(8$()*+,'&+$>+$!quot;#I$ Classico e Sound intramontabile contemporaneo e grandi successi Sound energetico e veloce Musica sofisticata & Innovazione pura fashionable
    10. 10. MTV.it Dati mensili !quot;#$%&&'$('#)*#+,-#.)#*quot;#/0'#&011quot;*2'#/*# Febbraio ‘09 3'4)%# /0quot;quot;5%6'$.# 2'604.# &.$# quot;%# 60/*2%# &# -$224+$%.*&0.2&55+# )6&# '&# 7+''.# quot;2# -quot;%.# 89:# 9;# <=>?# !&2# ,.'!.# 867.000 !quot;#$%&'(#$'quot;)quot;## ,$-quot;)+2&@# A+# B$+2quot;%C# !&quot;# 2+# D.%&'5quot;+2quot;%C# 6 minuti !$*+%+#,&!quot;+ !quot;#-&--quot;.'&## !&quot;#%..2#E&F#G@H#-.'.#quot;#7+I.*quot;#)6quot;+0&#!quot;# Oltre 3.245.000 -%*&+,quot;'/# $'#/*+!quot;,&'%.#+--.2$%.#!&2#-quot;%.#<8J@quot;%# 0quot;!&.# 191%3@## #!quot;#$%#$&' 200 News Musicali :&*# +//quot;.*'+*-quot;K# D&*# ).'7*.'%+*-quot;K# D&*# 60 News Cinematografiche !quot;0&*(*-quot;K#<8J#L#+#D.*%+%+#!quot;#)2quot;)M@# 4 Interviste 1!quot;#+*(-(#quot;%+2quot;+'quot;#&# -%*+'quot;&*quot;3# COMMUNITY MUSICA TV 4 Photo News 27,2%## 34,5%## 38,3%## D+/&#0quot;&E-# D+/&#0quot;&E-# D+/&#0quot;&E-# 28 Recensioni 1%*+#)!#&#!0!3# 90.000 Download podcast
    11. 11. MTV.it: music, tv & you !quot;# $%&&'$('# )'*# +,-# *%.)/# 0%quot;quot;%# !quot;#$%&# /# .1# 21/quot;quot;%# 3'*0%# quot;%# &$'&$4%# %1('$/5'quot;/66%7#8%#.4#.&4*9/#'quot;($/#:*'#%0#%;;$%))4%$/#8'quot;('#%quot;($'7#045/*/*0'# 4*(/$quot;')1('$/#&$454quot;/94%('#0/4#$%9%664<#' Principali motivazioni per cui navigo su Mtv.it: ='*(/>#+,-#?@A7#B%*/quot;#'*quot;4*/7#CDED#)%.4#
    12. 12. MTV : unique positioning !quot;##$% &'quot;()*+$% ,-#./+)0)1$*,)2% #3quot;4-+56% 7+% 89:% &+% 7+&5*+;-+&'quot;% &-+% 7+<quot;*&+% ')()#+%quot;%&+.%'=quot;2%&quot;//-*%'$(%+7quot;(.5>%&/quot;'+?'=quot;%quot;7%)-5$($,quot;2%&+%+(5quot;@*)($%%'$(% #A)(+,)%$*+@+()*+)%7quot;#%;*)(7B%% !quot;#$%&%$'($)'*+,('-)$(%$ $%)''+%&$.($)''($/*$.*$$ -(*'-+%&$0,*)$1(%2*3$
    13. 13. From engagement... Se dovesse scomparire mi mancherebbe: !quot;#$%$&'$()*)'+$,+&$-&./)*&0$$ 12+''.$(3+$4+$,./+44+$$ 5)*()6+$')4(+6+77+$&'$$ /2.8.$9&:$-6)*,+$$
    14. 14. ... to Experience !quot;##quot;$%&'%quot;((quot;')*+,-,&$.'(,$.quot;*.'quot;'/&%quot;(,01'%,'2&$#+/&'3,4'quot;56.7',('6quot;(&*.'%,' 89:'2*.#2.'.'#,'*quot;;&*-quot;<! Se dovesse scomparire mi mancherebbe: MTV Audience % Touchpoints =&(&'9:' 40 9quot;*@.0''=&(&'9:' 9quot;*@.0' 8+(>3,quot;?quot;)&*/quot;' 60 8+(>3,quot;?quot;)&*/quot;' !quot;#$%&'quot;#(%)*+,(quot;-.quot;#/,#012#3## 4quot;#&,((56''quot;#/64#7*%#7,786)quot;#/,#19:;<=9>?1@A#
    15. 15. Unique selling proposition !quot;#$%&'()*'$quot;+,-&.)'.&$&')'!quot;#$%&quot;'(!)'#/0#1'2&$')3'+&$4&'4)'567'8quot;993)2)%:';%0'<' =,9'<'&%>?'%#$%&'()*'(-&@&$4#','%&%#3)AA#$%,'B'3C*)&*+'*(,-'&D,-%#'#)'9-#$4'(#-%$,-.E' 64))*%4quot;()&;())*$1(quot;3(''4quot;&$+(15*4'*+,quot; !quot;#$%&'())*+,quot; /$%.1*/4CB4quot;3('quot;1(+:$;<quot;4quot;)(;B*5*$quot;3*quot;.1quot; -quot;+$./0&$*1+)quot; &4;+1(;quot; A;*%$quot;'*B(''$quot;3*quot;4))$/*45*$1(quot;4*quot;/$1+(1.Cquot;(quot;4'quot; '$;$quot;%$13$quot;B4'$;*4'(quot; A$)*5*$14%(1+$quot;A;(%*.%quot;(quot;&(;B4)*B*+,quot;3(''4quot; /$%.1*/45*$1(quot;).'quot;1(+:$;<quot;+Bquot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot;quot; D1+(E;45*$1(quot;78quot;Fquot;?(@quot; 2quot;quot;/$%&'())*+,quot; 6789quot;678quot;1(+:$;<quot;)4+9quot;#$%(3=quot;#(1+;4'9quot; -quot;*%%(3*4+(554quot; >*/<('$3($19quot;?(@)*+()quot;

    ×