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Tourism is travel for recreational,
             leisure or
   business purposes. The World
              Tourism
  Organization defines tourists as
people "travelling to and staying in
     places outside their usual
environment for not more than one
   consecutive year for leisure,
   business and other purposes".
About The Industry
• Tourism has become a popular
  global leisure activity.
• In 2010, there were over 940
  million international tourist
  arrivals worldwide, representing a
  growth of 6.6% when compared to
  2009.
• International tourism receipts
  grew to US$919 billion (€693
  billion) in 2010, corresponding to an
  increase in real terms of 4.7%.
Most Loved Destinations
• Tourism is important and in some cases vital for
  many countries, such as
• France,
• Egypt,
• Greece,
• Lebanon,
• Israel,
• the United States,
• the United Kingdom,
• Spain,
• Italy,
• Thailand,
• The Bahamas,
• Fiji,
• Maldives,
• Philippines and the Seychelles.
The Research
• Research Objective : Study the
  Consumer Behavior With regards to
  Travel And Tourism.
• Research Problem : How Modernize
  is Travelling Habits of the people ??
• Sampling Plan –
     Sampling Size : 100
     Sampling techniques : Through
  Questionnaire
Age group
            Age Group
Below 20    20-25   25-30   Above 30
              3%

     17%
                            33%




      47%
Gender
       gender
      Male   Female




43%

                      57%
Occupation
                 Occupation
Student     business       Service    Housewives
                      2%

                15%


          11%


                                72%
Income Level
             Income Group
Upto 5 lac       5lac-15 lac    15 lac -25 lac
25 lac -35 lac   Above 35 lac   Not Presently


                         13%
                                   12%
                                                 1%
62%                                    10%



                                         2%
No. Of Trips
      every Week Trips
         10%




      every              Once In a
      Month                Year
       21%                 36%




Once in 3                       Once in 6
 months                          months
  13%                             20%
Planning
              Planning
By Yourself      Through Travel Agent




    31%




                         69%
Purpose
                          Purpose
Family Vacation    Adventure    Business   Spiritual   Religious

                   5%
                           6%
             18%

                                               57%
             14%
Mode Of Transportation
100
 80
 60
                                   Ship
 40
                                   Airplane
 20
                                   Bus
      0                            Train
                                   Car
Destination
         Commercially
                             Destination
          busy Places
             24%


                                           Hill Station
                                               50%
Historically
Significant
   Place                Deserts
    8%                   13%
      Beaches
         5%
International Travels
     International Travels



                      Yes
                      32%




      No
     68%
Companions
                           companions


                       Alone
                        21%
Colleagues
    2%

             Friends                    family
              18%                        59%
Accommodation

                 Resorts
                  11%

Economy Hotels
     25%
                           Expensive
                             Hotels
                              64%
Duration
                Duration


          11
                   28
                           1-2 Days
13                         3-5 days
                           A week
                           A Fortnight
                           A Month
     18

                   30
Membership Of Holiday clubs
         Membership club


                    yes
                    21%




          no
         79%
Use travel web.
                             Everytime
Often time of travel Sites
every UseHow often           when I plan
 0% 1%                        a travel
                                 0%
  Sometimes
     23%
      some
      times
       23%
                         None
                         77%


                     none
                     76%
Spending
                  spending
                             Upto 5,000
                                10%



above 25, 000                    5,000 - 15,000
    50%                               24%


                         15,000 - 25,000
                              16%
World tour
      World tour


 No
27%




                   Yes
                   73%
Analysis
• Way of Travelling Still Stays the same.

• Online travelling Websites need to market
  more in order to become a part of People’s
  Holidays.

• Travelling is Synonym to “family time’’ for
  most of the people.
• Most Preferred Destination are “ Hill Station”.

• People look for cost-effective travel options.

• Very few people Go for Holiday Clubs
  Membership.
WONDERS OF THE WORLD
Travel and torism

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Travel and torism

  • 1.
  • 2. Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
  • 3. About The Industry • Tourism has become a popular global leisure activity. • In 2010, there were over 940 million international tourist arrivals worldwide, representing a growth of 6.6% when compared to 2009. • International tourism receipts grew to US$919 billion (€693 billion) in 2010, corresponding to an increase in real terms of 4.7%.
  • 4. Most Loved Destinations • Tourism is important and in some cases vital for many countries, such as • France, • Egypt, • Greece, • Lebanon, • Israel, • the United States, • the United Kingdom, • Spain, • Italy, • Thailand, • The Bahamas, • Fiji, • Maldives, • Philippines and the Seychelles.
  • 5. The Research • Research Objective : Study the Consumer Behavior With regards to Travel And Tourism. • Research Problem : How Modernize is Travelling Habits of the people ?? • Sampling Plan – Sampling Size : 100 Sampling techniques : Through Questionnaire
  • 6. Age group Age Group Below 20 20-25 25-30 Above 30 3% 17% 33% 47%
  • 7. Gender gender Male Female 43% 57%
  • 8. Occupation Occupation Student business Service Housewives 2% 15% 11% 72%
  • 9. Income Level Income Group Upto 5 lac 5lac-15 lac 15 lac -25 lac 25 lac -35 lac Above 35 lac Not Presently 13% 12% 1% 62% 10% 2%
  • 10. No. Of Trips every Week Trips 10% every Once In a Month Year 21% 36% Once in 3 Once in 6 months months 13% 20%
  • 11. Planning Planning By Yourself Through Travel Agent 31% 69%
  • 12. Purpose Purpose Family Vacation Adventure Business Spiritual Religious 5% 6% 18% 57% 14%
  • 13. Mode Of Transportation 100 80 60 Ship 40 Airplane 20 Bus 0 Train Car
  • 14. Destination Commercially Destination busy Places 24% Hill Station 50% Historically Significant Place Deserts 8% 13% Beaches 5%
  • 15. International Travels International Travels Yes 32% No 68%
  • 16. Companions companions Alone 21% Colleagues 2% Friends family 18% 59%
  • 17. Accommodation Resorts 11% Economy Hotels 25% Expensive Hotels 64%
  • 18. Duration Duration 11 28 1-2 Days 13 3-5 days A week A Fortnight A Month 18 30
  • 19. Membership Of Holiday clubs Membership club yes 21% no 79%
  • 20. Use travel web. Everytime Often time of travel Sites every UseHow often when I plan 0% 1% a travel 0% Sometimes 23% some times 23% None 77% none 76%
  • 21. Spending spending Upto 5,000 10% above 25, 000 5,000 - 15,000 50% 24% 15,000 - 25,000 16%
  • 22. World tour World tour No 27% Yes 73%
  • 23. Analysis • Way of Travelling Still Stays the same. • Online travelling Websites need to market more in order to become a part of People’s Holidays. • Travelling is Synonym to “family time’’ for most of the people.
  • 24. • Most Preferred Destination are “ Hill Station”. • People look for cost-effective travel options. • Very few people Go for Holiday Clubs Membership.
  • 25. WONDERS OF THE WORLD