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Multimedia and Contiguity Principles 
               in the e‐Learning Environment 



Instructional Objectives: 

  After viewing this presentation, learners will be able 
  to correctly identify elements of the Multimedia and 
  Contiguity Principles in the e‐Learning environment 
  with 100% accuracy.   
Multimedia and Contiguity Principles 
            in the e‐Learning Environment 




 Multimedia Principle: Include both text and graphics 
 to enhance and support effective learning.  

 Contiguity Principle: Place printed words near 
 corresponding graphics to minimize the cognitive 
 load on working memory and to maximize deep 
 learning.  
       Multimedia Principle  
 Include both text and graphics to enhance and support effective learning. 
 Example below: The image and the text support the message. Without the 
 text, it would be hard to tell what the message is.  




                               It’s time to get your teeth cleaned! 
       Multimedia Principle  
 Include both text and graphics to enhance and support effective learning. 
 Example below: The image and the text support the message. Without the 
 text, it would be hard to tell where this scene is located.  




                                    Greece  
       Multimedia Principle  
 Include both text and graphics to enhance and support effective learning.                                            
Example below of graphic use only: Without the text, it’s hard to figure out what is 
happening in the image.  




                                              
Contiguity Principle 
 Place printed words near corresponding graphics to minimize the cognitive load 
on working memory and to maximize deep learning. 

 Good Example: It’s easy to tell which shape is which because the placement of 
 the text is in close proximity to its match.  



                                Square 
                                 
                                Heart   


                                Circle 
                                            
Contiguity Principle 
 Place printed words near corresponding graphics to minimize the cognitive load 
 on working memory and to maximize deep learning.  

 Good Example:  It’s clear that the image on the left is a chicken and the image 
 on the right is a rabbit because the appropriate text matches the image.  




          Chicken                                          Rabbit 
Contiguity Principle 
     Place printed words near corresponding graphics to minimize the cognitive load 
    on working memory and to maximize deep learning. 

     Example of a confusing message: It’s hard to tell which animal is which 
    because the placement of the text is not in close proximity to its match.  




                                     

                                       Rabbit 

                                       Chicken 




                                                
Review + 
 The Multimedia Principle refers to the use of both text and graphics to 
 enhance and support effective learning. Best practices of this principle include 
 the use of meaningful, concise text and graphics.                                  
               Good Example:                                       Bad Example:  


        When learning how to type:                                                 When learning how to type: 
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
                                                                                                               
                                                                             


 The correct placement of your hands                                    Put your hands here.  
  on the keyboard is an important step                                                                                    
 in learning how to type effectively                                                                                         
 and efficiently.                                                                                                                                        
Review + 
    The Contiguity Principle refers to placing printed words near corresponding graphics to 
 


    minimize the cognitive load on working memory and to maximize deep learning. Best 
    practices of this principle include placing important information about the graphic on the 
    same page for the greatest impact on learning. Use arrows to direct the eye to related 
    information. 

     Good example: 

                                                                                                  
                                                                                                  
                                                                                                  
    Clock in by 9:00 am or before.  

     Place your timecard directly into the slot 

      below the red marker  

     for an accurate reading of your start time. 

      Don’t be late!                                                                                   

                                                                                                  
                                                                                                  
                                                                                                  
                                                                                                  
                                                                                                  
                                                                                                  
                                                                                                  
                                                                                                  
                                                                                                  




                                                                                                  
What Have You Learned? 
1.  In the e‐Learning environment, what are two elements of the Multimedia 
    Principle that, according to research, are known to support the message and 
    enhance learning when used together.               

A.  Audio and Text 

B.  Videos and Audio 

C.  Text and Graphics 

D.  Graphics and Audio 




          * Check on the next slide for the answer.  
What Have You Learned? 
1.  In the e‐Learning environment, what are two elements of the Multimedia 
    Principle that, according to research, are known to support the message and 
    enhance learning when used together.               

A.  Audio and Text 

B.  Videos and Audio 

C.  Text and Graphics (correct!) 

D.  Graphics and Audio 

   *  If you missed this, go back and review the Multimedia  Principle, again.  

*   When both text and graphics are use effectively to support the message, 
    learning is enhanced. Correct spelling and grammar are important, too.  
What Have You Learned? 
2.   The Multimedia Principle: In the e‐Learning environment, which example uses 
     text and graphics most effectively to support the message and enhance 
     learning? 

                 A .                                         B.  




     This surfer is riding a                     This serfer is riding a 
                 
     right point break. Notice                   right point brake.. Notice  
     that he/she is wearing a                    that he is wearing a 
     wetsuit. What do you                        wetsuit. What do you  
     think that says about the                   think that says about the  
     water temperature?                          water tempertere. 
What Have You Learned? 
2.  The Multimedia Principle: In the e‐Learning environment, which example uses 
    text and graphics most effectively to support the message and enhance 
    learning? 

                 A .                                            B.  




           Correct! 
     This surfer is riding a                       This serfer is riding a 
                 
     right point break. Notice                     right point brake.. Notice  
     that he/she is wearing a                      that he/she is wearing a 
     wetsuit. What do you                          wetsuit. What do you  
     think that says about the                     think that says about the  
     water temperature?                            water tempertere. 
                                          Spelling and grammar errors detract from the message. 
What Have You Learned? 

3.  When designing instruction for the e‐Learning environment, what are 2 
    elements of the Contiguity Principle that the designer should consider to 
    increase the learning and minimize cognitive load? 

    A.   Place the text in close proximity to the matching graphic.  

    B.   Increase the font size to maximize deep learning.  

    C.  Use arrows to direct the eye to important information.  

    D.   Put the answers where they can’t be seen.  




          * Check on the next slide for the answer.  
What Have You Learned? 

3.  When designing instruction for the e‐Learning environment, what are 2 
    elements of the Contiguity Principle that the designer should consider to 
    increase the learning and minimize cognitive load? 

    A.   Place the text in close proximity to the mat

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Multimedia and Contiguity Principles