Fostering Friendships - Enhancing Social Bonds in the Classroom
Visits That Enroll SACAC/PCACAC 2012
1. Visit Programs that
Enroll
SACAC/PCACAC
Bartley Sides, Furman University
Lindsey Whittaker, University of Georgia
Matthew Jones, University of Maryland
Trent Gilbert, TargetX
2. Manage Expectations
The Research
The Press
University of Maryland
Furman University
University of Georgia
Discussion
4. The Experience is Higher
Education Marketing
- 84% use the web most heavily in
researching colleges
- 71% say the campus visit is the
most trusted source of information
Eduventures Survey of 7,867 High school junior and seniors.
Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
6. 6.4%
Higher 4-year graduation rate of those who visited campus
vs.
Those that didn’t visit prior to enrolling
Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011
10. But most college tour
scripts are numbingly
similar, and information is
not really the point.
Students and their families
are looking for the ineffable
moment when, through
some alchemy of
atmosphere, setting or
vibe, they suddenly know
this is the place for them.
39. Visit Programs that
Enroll
SACAC/PCACAC
Bartley Sides, Furman University
Lindsey Whittaker, University of Georgia
Matthew Jones, University of Maryland
Trent Gilbert, TargetX
