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A Tale of Three Worlds
Thierry de Baillon
The world
according to businesses
Secure & Optimize
Machine to Machine interactions
Human to Machine interactions
Human to Human interactions
The world
according to workers
The problem with processes
Work is about
solving real-world problems
“Most employee time is not spent executing
process, but handling exceptions to process”
The Only Sustainable Edge – J Hagel, J Seely Brown
Work is ambiguous
Work is collaborative
Work is iterative, cumulative
Work is about
getting the right resources
at the right time
Work happens along flows,
not along paths
The world
according to customers
Customers want THEIR problems solved,
whatever the mean…
… whatever the channel
A collision between worlds
A new toolset for a new world
Processes The businesses’ view of the world
ACM The worker’s view of the world
Service Design The customer’s view of the world
BPM 101 ?
A new toolset for a new world
Processes The businesses’ view of the world
ACM The worker’s view of the world
Service Design The customer’s view of the world
Adaptive Case Management
“Assembling all information (data, workflows,
events) concerning a ‘case’, and supporting the
knowledge worker based on this information”
Loqutus
A new toolset for a new world
Processes The businesses’ view of the world
ACM The worker’s view of the world
Service Design The customer’s view of the world
Service Design
“A multidisciplinary field helping to innovate
(create new) or improve (existing) services to
make them more useful, usable, desirable for
clients as well as effective for organizations.”
Stefan Moritz
Business as a Service
Reverse engineering the way
businesses operate
#1 Start with customers needs
#2 Understand the problems
they are trying to solve
“People don’t want
to buy a quarter-
inch drill. They want
a quarter-inch hole.”
Ted Levit
#3 Draw their journey
from end to end
#4 Manage for information flows
not document stocks
#5 Shape cases around customer experience
#6 Create value at every step
A new toolset
to reconcile three worlds
Mode Focus
Processes procedural How we want to do
ACM adaptive How we really do
Service Design cooperative How we should do
“There is only one valid definition of a
business purpose: to create a customer”
Peter Drucker
Obrigado !
Thierry de Baillon
thierry@esteam-care.com
@tdebaillon
http://about.me/tdebaillon
http://esteam-care.com
http://thefutureofcollaboration.com
http://debaillon.com
http://changeagentsworldwide.com
Credits
6 – moneytransferservices.files.wordpress.com
8 – gapingvoidart.com
11 – 3.bp.blogspot.com
12 – wikipedia
14 - wikimedia
15 – Natalia Angel
18 – flickr
19 – valuenetworksandcollaboration.com
20 – managementpocketbooks.wordpress.com
21 – Dilbert
23 – free-world-maps.com
24 – Lady Gaga – Mary Jane Holland
34 – 31v.nl
36 – Safelite
37 – wikimedia
39 – flickr – Jeff McNeill
A Tale of Three World - Reinventing business through ACM & Service Design

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A Tale of Three World - Reinventing business through ACM & Service Design

Editor's Notes

  1. http://www.imdb.com/title/tt0010859/
  2. Work is collaborative
  3. Even no common language
  4. reduce clutter
  5. http://www.cxpa.org/?innovation_14_flip#gsk http://www.cxpa.org/resource/resmgr/2014MIE/20_Safelite_AutoGlass.pdf
  6. #6 create value at every step
  7. #6 create value at every step