6. 7 myths about transmedia storytelling
1) TMST = +1 media
flickr: esqueci... sorry.
7. 7 myths about transmedia storytelling
2) TMST = just a marketing strategy
flickr: ericahastings
8. 7 myths about transmedia storytelling
http://youtu.be/jZ6-J_6EdPI
9. 7 myths about transmedia storytelling
VIRUSES SPREAD WITHOUT
PARTICIPATION, VIDEOS DON’T.
10. 7 myths about transmedia storytelling
BRAND STORIES
TMST
PLATFORMS FANS
Turning an IP
into a brand
11. 7 myths about transmedia storytelling
BRAND STORIES
TMST
PLATFORMS FANS
Turning a brand
into an IP
12. 7 myths about transmedia storytelling
NARRATIVE,
FOCUS SHOULD BE ON THE
NOT ON THE TECHNOLOGY.
13. 7 myths about transmedia storytelling
3) TMST = ARG
(though both depend on platforms, participation, engagement)
14. 7 myths about transmedia storytelling
4) TMST is for geeks
(though early adopters might be more likely to take full advantage of it)
5) TMST is for blockbusters
(it has been succesfully used to build up audiences)
6) TMST is so last year (we have only began to see its potential)
15. 7 myths about transmedia storytelling
7) Everything should go TMST (so not true)