Integration afternoon 1 intro 6 july 2010
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Integration afternoon 1 intro 6 july 2010
- 2. Save the Children Toolkit Quest and Barriers Supporter Experiences Motivations and Values Integration: What it Means Emotions in Decision-making Influencing and Social Psychology Opportunities Influencing and Social Psychology Planning Tools
- 3. Table Talk
- 6. And our supporters are changing Valley of Death! Dorothy Donor Susan Supporter
- 9. Transformational connection Low value High value Single product Multi products Transaction Relationship Aware Emotionally engaged Project responsive Brand loyal Supporter Ambassador Uninformed Informed Sceptical Trusting Activity Experience Moment Memory
- 13. But it’s difficult Definition of value Supporter insight Managing data Ownership / responsibilities Supporter vision Supporter care strategy Integration with branches Communication strategies Shared objectives Consistent procedures Leadership Change management Organisational mindset Evaluation Integrated communications
- 14. We think these are important
Notes de l'éditeur
- Brand re-positioning – inside –out. Have to take existing supporters with you. BUT BRAND INTEGRITY Fundraising goals – not just integrated marketing, but organisational focus Supporter acquisition – lead-generation on the back of campaigns, emergencies Public support to leverage advocacy – “we have the numbers behind us” Consumer/public pressure on specific targets – petitions etc Supporter involvement – building your base. “capacity building your movement”
- Brand re-positioning – inside –out. Have to take existing supporters with you. BUT BRAND INTEGRITY Fundraising goals – not just integrated marketing, but organisational focus Supporter acquisition – lead-generation on the back of campaigns, emergencies Public support to leverage advocacy – “we have the numbers behind us” Consumer/public pressure on specific targets – petitions etc Supporter involvement – building your base. “capacity building your movement”
- And more: Outside – inside Passive – active Watching – involved Detached - belonging
- If you’re not pulling together, you’re pulling apart.
- Article of Faith! Intuition in need of justification. Cause and Effect? No, who is testing whole streams to prove it? But definitely building True Fans.
- Does it work? What’s your measure!