21. way of doing
• Audit of the Web site and the various existing supports(media)
• SEO Audit
• MEDIA PLAN
• Implementation of campaigns, on-line advertising
• Elaboration of the strategy
• Community management
• Implementation of additional supports (media)
• Arrangement of the existing supports and the revision of the Web site
• contents production
• leads generation
• sales
• Média/PR
23. les pistes de contenus
• Vos clients (témoignages et/ou histoires)
• Fiction
• Votre histoire/témoignage
• Documentaire
• Interviews*
• Making of
• les tutoriels
31. Example of Detec
A long term campaign
• Make multiple video dedicated to Youtube
• Target audience: young public
• Media plan for broadcasting
• bloggers operation
• Live twitting
• Making of (photo & video)
• Provision of featured content
• ROI
• Back on the visibility of this operation
46. example of berdoz optic
A TRANSMEDIA campaign
• Customers at the heart of communication
• Production of several tv spots
• Production of several vidéos dedicated to Youtube
• bloggers
• Making of (photo et video)
• media plan for broadcasting
• PLV stores
• Displays
• Deco BUS
47. AVEC
BERDOZ OPTIC,
VOS LUNETTES
SONT AJUSTÉES
À VOTRE VIE.
Rue du Seyon 4 - www.berdozoptic.ch
MYOPE
FASHION
ET
SPORTIVE
Isabelle C.
Vionnaz
example of berdoz optic