Fudan Dec 09 Cultural Theory Of Media

Cultural Theory of Media: overcoming the structuralist perspective Thomas A. Bauer, Dr. Univ. Prof. Department of Communication Faculty of Social Sciences University Vienna / Austria www.thomasbauer.at thomas a. bauer fudan soj dec 2009 Fudan University School of Journalism Shanghai Dec. 2007

MEDIA CULTURE – THE MEANINGFUL ENVIRONMENT FOR MEDIA SOCIETY ,[object Object],[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

THEORETICAL APPROACHES UNDERSTANDING MEDIA ,[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009 Normative critical approach Critical-emancipative approach Analytical approach Pragmatic approach

UNDERSTANDING MEDIA SOCIAL- & CULTURAL SCIENCE IS KOWLEDGE BUILDING BETWEEN SENSE AND EXPERIENCE normative-hermeneutical approach : Interprets the use of media as means and agency of cognitive, affective and active participation in public discourse and in societal conversation in order to get connected and synchronized with different and professionally based interpretations of events and decisions that are publicly supposed to be meaningful for personal and public management of life thomas a. bauer fudan soj dec 2009

UNDERSTANDING MEDIA SOCIAL- & CULTURAL SCIENCE IS KOWLEDGE BUILDING BETWEEN SENSE AND EXPERIENCE ,[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING MEDIA SOCIAL- & CULTURAL SCIENCE IS KOWLEDGE BUILDING BETWEEN SENSE AND EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING MEDIA The Cultural Studies Thesis ,[object Object],[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING MEDIA The Cultural Studies Thesis ,[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

MEDIA UNDER THEORETICAL CONSIDERATION steps of complexity of conceptualizing media thomas a. bauer fudan soj dec 2009 AGENCY OF SOCIAL PRACTICE SYMBOLICALLY MEDIATED INTERACTION MEDIA ENVIRONMENT MEDIA ORGANISATION MEDIA PROGRAMME TECHNICAL INFRASTRUKTURE HIGH GRADE of Complexity LOW

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CULTURAL PERSEPCTIVES OF MEDIALITY

UNDERSTANDING MEDIA COMPETENCE Competence Models in general ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING COMPETENCE where does the imagination come from? ,[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING COMPETENCE where does the imagination come from? ,[object Object],[object Object],lecture fudan uni thomas a. bauer

UNDERSTANDING COMPETENCE where does the imagination come from? ,[object Object],[object Object],thomas a. bauer fudan soj dec 2009

Understanding Competence where does the imagination come from? ,[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING COMPETENCE problems behind these interpretations ,[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UN DERSTANDING COMPETENCE MEDIA COMPETENCE AS A CULTURAL CAPITAL ,[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

UNDERSTANDING COMPETENCE MEDIA COMPETENCE IS INDIVIDUAL GOOD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],thomas a. bauer fudan soj dec 2009

Fudan Dec 09 Cultural Theory Of Media

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Fudan Dec 09 Cultural Theory Of Media