Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Adding to Your Social Media Toolkit
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2. Adding to Your Social Media Toolbox Twitter: connecting with your customers in 140 characters LinkedIn: connecting, sharing, learning and recruiting Blogs: sharing your knowledge and passion arnoldi:mcpherson – social media strategy
4. …just the approach is new Outbound marketing is out. Inbound marketing is in Start by developing a strategy and a social media policy Your social media plan doesn’t have to be managed by one person. Different tools may be suited to different roles within your business Don’t become overwhelmed. Develop a social media schedule. How often you post, tweet or share is up to you arnoldi:mcpherson – social media strategy
10. Build Your Connections Your username should be easily identifiable with you. You want people to know who you are Fill out your profile and make sure you add a picture or logo Search Twitter for your existing contacts or import from Gmail, Yahoo and AOL Start building new connections by searching key words relevant to your business and follow people. Many will follow you back and you’ll have access to all their followers Direct message people to thank them for following you Set up your cell phone to tweet arnoldi:mcpherson – social media strategy
11. Get Started Tweeting Retweet things you find interesting. It’s like forwarding a message to all your followers Use a urlshortener: www.bit.lywww.twurl.nlwww. tr.im Content should be relevant to the conversation, not just self-promoting Use #hashtags. They are key words used for searching arnoldi:mcpherson – social media strategy
20. If you are comfortable with a graphics program use a template or work with a graphic designer to help you create onearnoldi:mcpherson – social media strategy
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23. Managing your Account You can manage your tweets in Twitter Use a desktop program such as: www.hootsuite.com www.seesmic.com www.tweetdeck.com Set up mobile apps such as seesmic / tweetdeck / hootsuite / ubertwitter for blackberry arnoldi:mcpherson – social media strategy
28. @christopherwines found new customers by searching the town and local tourism spots. He started conversations about the area and increased sales without promoting his businessarnoldi:mcpherson – social media strategy
33. Participate in groups to share your knowledge and make new contacts and to learn what others in your industry are doing and talking about
34. Post and look for jobsarnoldi:mcpherson – social media strategy
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36. You’re not just your job. Include personal endeavours, passions and interests
37. Make sure you include your other social profiles like Twitter, Facebook or your blog
38. Add your company profile and it will automatically post all your employees who have LinkedIn profilesarnoldi:mcpherson – social media strategy
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40. Connecting Search using previous jobs, schools you attended or by name Recommend and ask for recommendations Get active in groups that interest you and expand your network The Answers section is a great way to get your name and expertise out there Share your knowledge. Don’t use it to “pitch” yourself arnoldi:mcpherson – social media strategy
44. Comment on other people’s blogs. Remember it’s about conversation not competition
45. Your blog doesn’t have to be about business. A personal blog is fun and you may find some surprising connectionsarnoldi:mcpherson – social media strategy
46. Types of Blogs Written blog: www.dressageforlife.com Video blog: http://tv.winelibrary.com Photo blog: http://mute.rigent.com/ Audio blog/podcasts: www.managingthegray.com arnoldi:mcpherson – social media strategy
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48. Photo blog: store your photos on Flickr or Picasa, for example, and link them to your blog. Posterous is a unique photo service that allows you to update it using email
49. Video blogs are hosted on a video hosting site such as YouTube, Viddler or Vimeo and then embedded into your website or blog
50. Audio blogs: record your blog, import it into itunes and embed it in your blogarnoldi:mcpherson – social media strategy
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52. Use links to increase your visibility on search engines and get your name out there
55. You can automatically post to your other social media toolsarnoldi:mcpherson – social media strategy
56. Keys to Success Remember it takes time to build relationships so don’t expect results overnight Content, Content, Content Don’t get overwhelmed. Use your time strategically and remember to link your social media tools Have fun! arnoldi:mcpherson – social media strategy
57. Resources http://business.twitter.com/twitter101 www.mashable.com – excellent social media blog and resource www.hubspot.com – social media marketing blog and resources http://www.openforum.com – small business forum by American Express www.ted.com – inspiring videos Our sites: www.arnoldimcpherson.com www.dressageforlife.com www.wartimehouses.com arnoldi:mcpherson – social media strategy