5. • British budget airline, 2nd largest low cost
carrier in Europe Founded by Sir Stelios Haji-
Ioannou in 1995
• 1998as the airline becomes a “brand” Stelios
starts to work on brand extension and founds the
easy Group
• Targeted market segment
Introduction
6. • The parent company, EasyJet plc, is listed
on the London Stock Exchange
• 45 million passengers a year fly with easy
Jet(2013)
• Serves major airports in key markets
• Easy jet provide benefit to their employees
7. Vision Statement
easy jet
To Be The Best Low Fares Airline In
The World
“making flying as affordable as a
pair of jeans”
8. Values of easy jet
• Simplicity
• One team
• Integrity
• Passion
10. FACTORS AFFECTING
THE AIRLINE INDUSTRY
General factors affecting strategies and
decisions within airline industry:
• Market demand
Increase in Average income
Reduce in air fares
• Competitors
Competitors also providing similar product
Comparing price easily through internet
• Fluctuation in oil prices
Price instability in Middle East
Oil Resources are drying up
• Threat from terrorism
12. Strategic
priorities
2. They are Building Europe’s No 1 Air
Transport Network
3. They are also Developing a winning
customer proposition
4. And Delivering low cost and maximize
margin to their Customer
16. Other Strategy
Service Strategy
No pre-assigned or business class seating
No meals
Outsource
Everything except planes,
Pilots , marketing and sales
people.
18. SWOT
ANALYSIS
Strengths
• Flies to primary airports
• Low cost offering
• Ease of booking flights
• Fast turnaround time of aircrafts
• Highly distinctive branding
19. Weaknesses
• High-density seating
• Hassle in changing bookings
• Relying solely on price is not a good strategy
Opportunities
• Weakening Pound against Euro
• Rising markets
