1. Best Buy Mobile Marketing Case Study http://www.urmobile.com/ Your mobile strategy
2. Brands are using the mobile channel to connect with and influence consumers purchase decisions. http://www.urmobile.com/ Your mobile strategy Brands are aware of the fact that the mobile internet is exploding - and want to benefit from it. They realize that mobile is a new space and that there are no proven best practices.
3. Best Buy mobile web site helps customers to http://www.urmobile.com/ Your mobile strategy (A) Research product details and reviews (B) Find the products (C) Buy the products (D) Find nearby stores and browse deals
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7. Storefinder and deals http://www.urmobile.com/ Your mobile strategy Customers can find nearby stores and subscribe to weekly deals. D
8. Brands are using mobile as an integrated part of a larger strategy. Customers expect multiple touch points (online = mobile + desktop, phone, store) today and a seamless experience. Your mobile strategy Moreover they expect to be empowered with product/service information before and after the sales process. Customers want choice and convenience - mobile offers both. KMart, Whole Foods, Target, etc - almost all brands today have a mobile strategy.
