Personal Information
Entreprise/Lieu de travail
Grenoble Area, France France
Secteur d’activité
Consumer Products
Site Web
http://www.license-biz.fr
À propos
Self entrepreneur, consultant for the toys and games industry with a 20 year experience of the market.
Marketing, business and profit management experience in an international environment - Unilever, Hasbro, strategic as well as operational approach,
- brand management, up to 130m$ NS and 20m$ marketing budget,
- brand action plans, from strategy to hands-on and result oriented approach,
- merchandising and trade marketing approach
- license management and contract negotiations,
- consumer insight and research management,
Specialties: toys and games, licenses, marketing, contract negotiation, trade marketing, advertising, consumer research, international marketing.
I'm also part tim...
Mots-clés
licence
etude
market research
marketing analysis
license
promotion
restauration rapide
database
pgc
retail trade
distribution
marketing
enfant
kids and teens
consumer goods and services
consumer
Tout plus
Présentations
(3)Documents
(1)J’aime
(2)heaven - YouTube Culture 2018
heaven
•
il y a 6 ans
Veille 1 - I. Choquet
Université de Metz
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Grenoble Area, France France
Secteur d’activité
Consumer Products
Site Web
http://www.license-biz.fr
À propos
Self entrepreneur, consultant for the toys and games industry with a 20 year experience of the market.
Marketing, business and profit management experience in an international environment - Unilever, Hasbro, strategic as well as operational approach,
- brand management, up to 130m$ NS and 20m$ marketing budget,
- brand action plans, from strategy to hands-on and result oriented approach,
- merchandising and trade marketing approach
- license management and contract negotiations,
- consumer insight and research management,
Specialties: toys and games, licenses, marketing, contract negotiation, trade marketing, advertising, consumer research, international marketing.
I'm also part tim...
Mots-clés
licence
etude
market research
marketing analysis
license
promotion
restauration rapide
database
pgc
retail trade
distribution
marketing
enfant
kids and teens
consumer goods and services
consumer
Tout plus