The document discusses phone apps and mobile web pages. It provides statistics on smartphone platforms and app store numbers from 2010-2011. Google saw a large increase in market share while RIM declined. The Apple App Store had 600,000 apps while Android had 400,000 by spring 2011. The document also notes that insurance agent apps tend to have higher retention rates, with 83% still active after 90 days compared to a general app retention rate of only 3%.

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5. Phone Apps and Mobile Web Pages in Summer 2010 Forrester Predicted this Would Happen in 2014

6. Phone Apps and Mobile Web Pages This is Now Expected by Fall of 2011

7. Phone Apps and Mobile Web Pages Notice Dates - 2009

8. Phone Apps and Mobile Web Pages Top Smartphone Platforms 3 Month Avg. Ending March. 2011 vs. 3 Month Avg. Ending Dec. 2010 Total U. S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens Share (%) of Smartphone Subscribers Dec– 2010 March – 2011 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A Google 28.7% 34.7% 6.0 RIM 31.6% 27.1% -4.5 Apple 25.0% 25.5% 0.5 Microsoft 8.4% 7.5% -0.9 Palm 3.7% 2.8% -0.9

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27. Phone Apps and Mobile Web Pages This is a Quote from 2008

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