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Why Say Yes

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Xiaoqi YE
Xiaoqi YE
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Why Say YES to High Tech Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior
What do you want? ,[object Object],[object Object],PU PEOU Intention to use
Agenda ,[object Object],[object Object],[object Object]
Technology Adapt Method ,[object Object],[object Object],[object Object],[object Object]
TAM (Technology Acceptance Method)
TAM come from the research
So? ,[object Object],[object Object]

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Why Say Yes