Why Say Yes

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Xiaoqi YE

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Why Say YES to High Tech Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior

What do you want? ,[object Object],[object Object],PU PEOU Intention to use

Agenda ,[object Object],[object Object],[object Object]

Technology Adapt Method ,[object Object],[object Object],[object Object],[object Object]

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Why Say Yes

1. Why Say YES to High Tech Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior

5. TAM (Technology Acceptance Method)

6. TAM come from the research

Why Say Yes

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Why Say Yes