This document provides revenue information and ownership structures for the world's largest advertising and marketing agency networks in 2012. It lists the top 25 agency networks by worldwide revenue, led by Dentsu with $3.41 billion. For each of the major holding groups (WPP, Omnicom, Publicis, Interpublic), it outlines their primary agency brands and subsidiaries along with revenue figures. It also notes various minority holdings between different agency networks.

1. WORLDWIDE
REVENUE
U.S. REVENUE
$3.41B
$3.28B
$2.92B
$2.60B
$2.34B
$2.32B
$1.70B
$1.40B
$1.40B
$1.33B
$1.29B
$1.29B
$1.19B
$1.02B
$963M
$857M
$819M
$709M
$661M
$640M
$615M
$580M
$554M
$525M
$493M
$898M
$351M
$656M
$450M
$317M
$505M
$383M
$400M
$5M
$352M
$316M
$1.42B
$1.43B
$1.06B
$840M
$719M
$632M
$280M
$929M
$528M
$467M
$437M
$407M
25.Dentsu Network
[Dentsu Inc.]24.Fleishman-Hillard
[Omnicom]23.Digitas[Publicis Groupe]
22.Asatsu-DK
21.Edelman[Daniel J.Edelman]
20.Publicis Healthcare Communications
Group[Publicis Groupe]
19.Lowe & PartnersWorldwide[Interpublic]
18.SapientNitro[Sapient Corp.]
17.Acxiom Corp.
16.Saatchi & Saatchi[Publicis Groupe]
15.Epsilon
[Alliance Data Systems]
14.Grey Group[WPP]13.Hakuhodo[Hakuhodo DY]
12.JWT[WPP]
11.Leo BurnettWorldwide [Publicis Groupe]
10.Euro RSCGWorldwide[Havas]
8.DraftFCB [Interpublic]
8.PublicisWorldwide [Publicis Groupe]7.TBWAWorldwide
[Omnicom]
6.BBDOWorldwide
[Omnicom]5.Ogilvy & Mather[WPP]
4. DDBWorldwide
Communications
Group[Omnicom]
3. McCannWorldgroup
[Interpublic]
2. Young & Rubicam
Group[WPP]
1.Dentsu (Japan)
[Dentsu Inc.]
AGENCY FAMILY TREES 2012
WPP $16.05B
NO.1 WORLDWIDEREVENUE
GLOBALNETWORKS
DDBWORLDWIDE
COMMUNICATIONSGROUP $2.60B
DDB Worldwide $1.33B
LEAD AGENCY AND NETWORK
Interbrand $232M
BRANDING CONSULTANCY
Tribal DDB $183M
DIGITAL AGENCY
TracyLocke $100M
PROMOTION AGENCY
Alma DDB $17M
HISPANIC AD AGENCY. OMNICOM OWNS 74%
Roberts & Langer DDB $14M
AD AGENCY
Rodgers Townsend $13M
AD AGENCY
Spike DDB $5M
AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
RAPP SUBNETWORK $707M
MARKETING-SERVICES AGENCY NETWORK. INCLUDES KERN
Kern Organization $21M
MARKETING-SERVICES AGENCY. PART OF RAPP
BBDOWORLDWIDE $2.32B
BBDO Worldwide $1.41B
LEAD AGENCY AND NETWORK
Proximity Worldwide $504M
DIGITAL AGENCY
Clemenger Group $289M
AUSTRALIA/NEW ZEALAND AGENCY NETWORK. OMNICOM OWNS 73.7%
Organic $123M
DIGITAL AGENCY
TBWAWORLDWIDE $1.70B
TBWA Worldwide $1.19B
LEAD AGENCY AND NETWORK
Integer Group $150M
PROMOTION AGENCY
E-Graphics Worldwide $144M
WORLDWIDE PRODUCTION NETWORK
Zimmerman Advertising $109M
AD AGENCY
Being $44M
AD AGENCY
TBWA/WorldHealth $50M
HEALTH-CARE AGENCY. PARTNER AGENCY WITH CAHG
CAHG $67M
HEALTH-CARE AGENCY. PARTNER AGENCY WITH TBWA/WORLDHEALTH
MEDIAAGENCIES
OMNICOMMEDIAGROUP $1.76B
OMD Worldwide $865M
MEDIA AGENCY
PHD $358M
MEDIA AGENCY
OMG Entertainment & Sports $80M
SPORTS AND ENTERTAINMENT MARKETING AGENCY
OMG Outdoor Media Group $48M
OUT-OF-HOME MEDIA AGENCY
Resolution Media $31M
SEARCH-MARKETING AGENCY
Team Ignition Pancultural Marketing NA
MULTICULTURAL AD AGENCY
PUBLICRELATIONS
FLEISHMAN-HILLARD SUBNETWORK $525M
PR AGENCY NETWORK. INCLUDES GMMB
GMMB $41M
AD AGENCY. PART OF FLEISHMAN-HILLARD
Ketchum $414M
PR AGENCY NETWORK
Porter Novelli $137M
PR AGENCY NETWORK. INCLUDES VOCE COMMUNICATIONS
Marina Maher Communications $25M
PR AGENCY
Cone Communications $21M
PR AGENCY
HEALTHCARE
CDM Group $220M
HEALTH-CARE AGENCY NETWORK
Harrison & Star $64M
HEALTH-CARE AGENCY
Biolumina $20M
HEALTH-CARE AGENCY
LLNS $19M
HEALTH-CARE AGENCY
OTHERAGENCIES
180 Amsterdam/180 LA $50M
AD AGENCY. OMNICOM OWNS 51%
Alcone Marketing $25M
PROMOTION AGENCY
Arnell Group $15M
AD AND BRANDING AGENCY
Bernard Hodes Group $100M
RECRUITMENT AGENCY
Critical Mass $116M
DIGITAL AGENCY. OMNICOM OWNS 54%
Dieste $39M
HISPANIC AD AGENCY
Direct Partners $16M
DIRECT-MARKETING AGENCY
Doremus $28M
BUSINESS-TO-BUSINESS AND BUSINESS-TO-CONSUMER AGENCY
Element 79 $21M
AD AGENCY
Evolution Bureau $15M
DIGITAL AGENCY. OMNICOM OWNS 51%
GMR Marketing $128M
EVENT-MARKETING AGENCY. LEAD UNIT IN RADIATE GROUP
Go $19M
EVENT-MARKETING AGENCY. PART OF RADIATE GROUP
Goodby, Silverstein & Partners $159M
AD AGENCY
Grizzard Communications Group $35M
DIRECT-MARKETING AGENCY
GSD&M $72M
AD AGENCY
Javelin Marketing Group $50M
DIRECT-MARKETING AGENCY
Marketing Arm $107M
PROMOTION AGENCY
MarketStar $180M
PROMOTION AGENCY
Martin Williams $41M
AD AGENCY
Merkley & Partners $53M
AD AGENCY
Siegel & Gale $61M
BRANDING CONSULTANCY
Targetbase $86M
MARKETING-SERVICES AGENCY
MINORITYHOLDINGS/INVESTMENTS
Footsteps (U.S. multicultural, 49%);
LatinWorks (U.S. Hispanic, 49%)
GLOBALNETWORKS
PUBLICISWORLDWIDE $1.40B
Publicis $1.06B
LEAD AGENCY AND NETWORK. INCLUDES PUBLICIS & HAL RINEY
Publicis Modem $343M
DIGITAL AGENCY
LEOBURNETTWORLDWIDE $1.29B
Leo Burnett Worldwide/Arc $1.27B
LEAD AGENCY AND NETWORK
Lapiz USA $12M
HISPANIC AD AGENCY
Amazon Advertising $6M
AD AGENCY. PUBLICIS OWNS 59%
SAATCHI&SAATCHI $857M
Saatchi & Saatchi $726M
LEAD AGENCY AND NETWORK
Team One $58M
AD AGENCY
Saatchi & Saatchi X $50M
SHOPPER-MARKETING AGENCY
Conill $23M
HISPANIC AD AGENCY
VIVAKI:MEDIAANDDIGITALAGENCIES
STARCOMMEDIAVESTGROUP $1.13B
STARCOM USA SUBNETWORK $311M
U.S. MEDIA AGENCY
Tapestry $18M
MULTICULTURAL MEDIA AGENCY. PART OF STARCOM USA
Spark Communications $17M
MEDIA AGENCY. PART OF STARCOM USA
MEDIAVEST USA SUBNETWORK $204M
U.S. MEDIA AGENCY
MV42 $17M
MULTICULTURAL MEDIA AGENCY. PART OF MEDIAVEST USA
SMG Performance Marketing $45M
MEDIA-SERVICES AND DIGITAL AGENCY. WORKS ACROSS THE GROUP
ZENITHOPTIMEDIA $818M
ZENITH MEDIA USA SUBNETWORK $292M
U.S. MEDIA AGENCY
Performics $109M
SEARCH-MARKETING AGENCY
Moxie $72M
DIGITAL AGENCY
Ninah $19M
ECONOMETRIC-MARKETING UNIT
OPTIMEDIA INTERNATIONAL U.S. SUBNETWORK $48M
U.S. MEDIA AGENCY
MOREVIVAKIAGENCIES
Digitas $554M
DIGITAL AGENCY AND NETWORK
Razorfish $422M
DIGITAL AGENCY AND NETWORK
Big Fuel $30M
SOCIAL-MEDIA AGENCY. PUBLICIS OWNS 51%
HEALTHCARE
PUBLICISHEALTHCARE
COMMUNICATIONSGROUP $640M
Publicis Life Brands Medicus $120M
HEALTH-CARE AGENCY
Digitas Health $120M
DIGITAL HEALTH-CARE AGENCY
Saatchi & Saatchi Health $38M
Communications NY
HEALTH-CARE AGENCY
Saatchi & Saatchi Wellness $33M
HEALTH-CARE AGENCY
Razorfish Health $20M
DIGITAL HEALTH-CARE AGENCY
Publicis Healthware International $15M
DIGITAL HEALTH-CARE AGENCY
Saatchi & Saatchi Science $13M
HEALTH-CARE AGENCY
Williams Labadie $13M
HEALTH-CARE AGENCY
PUBLICRELATIONS
MSLGROUP $489M
MSL Group $431M
LEAD PR AGENCY AND NETWORK (INCLUDES PUBLICIS CONSULTANTS)
Kekst & Co. $40M
PR AGENCY
PBJS $11M
EXPERIENTIAL-MARKETING AGENCY
OTHERAGENCIES
Rosetta $250M
DIGITAL AGENCY
Fallon Worldwide $63M
AD AGENCY
Kaplan Thaler Group $61M
AD AGENCY
MINORITYHOLDINGS/INVESTMENTS
Publicis owns 1% of Interpublic. Dentsu Inc. owns
2.1% of Publicis. Other holdings: Bartle Bogle
Hegarty (U.K., 49%); Bromley (U.S. Hispanic, 49%);
Burrell Comms. Group (U.S. African-American,
49%); Dentsu Razorfish (Japan, 19.35%)
Thisdocument(publishedApril30,2012),andinformationcontainedtherein,is
thecopyrightedpropertyofCrainCommunicationsInc.andTheAdAgeGroup
(©Copyright2012)andisforyourpersonal,non-commercialuseonly.Youmay
notreproduce,displayonawebsite,distribute,sellorrepublishthisdocument,
ortheinformationcontainedtherein,withoutthe
priorwrittenconsentofTheAdAgeGroup.
World’slargestnetworksandkeyholdingsoftheBig4agencycompanies.
➜
WORLD’S25LARGEST
AGENCYNETWORKSEstimatedworldwideandU.S.revenueoftheworld’s25largestconsolidatedagency
networks.Dentsu’snetworkinJapanleadsthelist;DentsuNetwork,anewunitthat
overseesagenciesoutsideJapan,ranksNo.25. Networksofferaportfolioofservices
includingadvertising,digital,promotion,multicultural,PRandhealth-caremarketing.
MORE AT ADAGE.COM
Searchtheholdingsofworld’s
50largestagencycompanies,
withfastfacts,linksandmore
contentinAdAgeDataCenter’s
AgencyFamilyTreesdatabase:
AdAge.com/agencyfamilytrees2012
GLOBALNETWORKS
YOUNG&RUBICAMGROUP $3.28B
Y&R SUBNETWORK $1.36B
LEAD AGENCY AND NETWORK
VML $137M
DIGITAL AGENCY
Taxi $61M
TORONTO-BASED AD AGENCY
Bravo Group $32M
HISPANIC AD AGENCY
Kang & Lee Advertising $16M
ASIAN-AMERICAN AD AGENCY
SicolaMartin $7M
AD AGENCY
WUNDERMAN SUBNETWORK $1.01B
YOUNG & RUBICAM GROUP’S MARKETING-SERVICES NETWORK
Blast Radius $78M
DIGITAL AGENCY. PART OF WUNDERMAN
RTC $26M
DIRECT-MARKETING AGENCY. PART OF WUNDERMAN
Designkitchen $17M
DIGITAL AGENCY. PART OF WUNDERMAN
BURSON-MARSTELLER SUBNETWORK $467M
PR AGENCY NETWORK. INCLUDES PROOF
Proof Integrated Communications $15M
AD AGENCY. PART OF BURSON-MARSTELLER
OTHER YOUNG & RUBICAM GROUP UNITS
Cohn & Wolfe $150M
PR AGENCY NETWORK
Sudler & Hennessey $148M
HEALTH-CARE AGENCY
Landor Associates $147M
BRANDING CONSULTANCY
OGILVY&MATHER $2.34B
Ogilvy & Mather Advertising $885M
LEAD AGENCY AND NETWORK
OgilvyOne Worldwide $553M
MARKETING-SERVICES AGENCY
Ogilvy Public Relations Worldwide $303M
PR AGENCY
Ogilvy CommonHealth Worldwide $221M
HEALTH-CARE AGENCY
OgilvyAction $206M
MARKETING-SERVICES AGENCY
Neo@Ogilvy $105M
DIGITAL-MEDIA AGENCY
Bates Asia $71M
HONG KONG-BASED MARKETING-COMMUNICATIONS NETWORK
Memac Ogilvy & Mather $58M
MIDDLE EASTERN AND NORTH AFRICAN NETWORK. WPP OWNS 40%
JWT $1.29B
JWT $1.20B
LEAD AGENCY AND NETWORK
JWT Inside $39M
RECRUITMENT AND OTHER SERVICES UNIT
JWT Action $20M
MARKETING-SERVICES AGENCY
Digitaria $18M
DIGITAL AGENCY
HeathWallace $15M
U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%
GREYGROUP $1.02B
Grey $623M
LEAD AGENCY AND NETWORK
G2 $301M
MARKETING-SERVICES AGENCY
GHG $69M
HEALTH-CARE AGENCY
Wing $14M
HISPANIC AD AGENCY
Batey $9M
SINGAPORE-BASED AGENCY NETWORK. WPP OWNS 80%
UNITEDNETWORK $83M
Berlin Cameron United $15M
AD AGENCY
Cole & Weber United $11M
AD AGENCY
MEDIAAGENCIES
GROUPM $2.75B
Mindshare Worldwide $855M
MEDIA AGENCY
MediaCom $802M
MEDIA AGENCY
MEC $754M
MEDIA AGENCY
Maxus $186M
MEDIA AGENCY
Group M Search $135M
SEARCH-MARKETING AGENCY
Quisma $22M
MUNICH-BASED SEARCH-MARKETING AGENCY
TENTHAVENUE $220M
Kinetic $190M
OUT-OF-HOME MEDIA AGENCY
Spafax $24M
BRANDED CONTENT AND PRODUCTION SERVICES COMPANY
Joule $6M
MOBILE-MARKETING AGENCY
OTHERHOLDINGS
WPPDIGITAL $345M
24/7 Real Media $155M
DIGITAL AD NETWORK
Blue State Digital $23M
DIGITAL AGENCY
Rockfish $22M
DIGITAL AGENCY
POSSIBLE WORLDWIDE SUBNETWORK $145M
DIGITAL AGENCY AND NETWORK. INCLUDES ZAAZ
Zaaz $41M
DIGITAL AGENCY. PART OF POSSIBLE WORLDWIDE
OTHERPUBLICRELATIONSAGENCIES
Hill & Knowlton Strategies $375M
PR AGENCY NETWORK
RLM Finsbury $76M
PR AGENCY
Glover Park Group $60M
PUBLIC AFFAIRS AGENCY
OTHERUNITS
Commarco Holding $191M
HAMBURG-BASED GLOBAL NETWORK
Brand Union $101M
AD AGENCY
Fitch $50M
BRANDING CONSULTANCY
Geppetto Group $6M
AD AND MARKETING-SERVICES AGENCY. WPP OWNS 80%
MARKETRESEARCH
Kantar $3.94B
MARKET-RESEARCH GROUP
MINORITYHOLDINGS/INVESTMENTS
Asatsu-DK (Japan, 24.3%); BPG Group
(Middle East, 40%); Brierley & Partners
(U.S. direct, 20%); CHI & Partners (U.K., 49.9%);
Chime Communications (U.K., 17.4%); Dentsu,
Young & Rubicam (Asian joint venture with
Dentsu Inc., 49%); GIIR (South Korea, 22.7%);
HighCo (France, 34.1%); Johannes Leonardo
(U.S. agency, 49%); STW Group (Australia, 20.7%);
UniWorld Group (U.S. multicultural, 49%)
OMNICOMGROUP $13.87B
NO.2 WORLDWIDEREVENUE
PUBLICISGROUPE $8.09B
NO.3 WORLDWIDEREVENUE
INTERPUBLICGROUPOFCOS. $7.01B
NO.4 WORLDWIDEREVENUE
GLOBALNETWORKS
MCCANNWORLDGROUP $2.92B
McCann Erickson Worldwide $1.42B
LEAD AGENCY AND NETWORK
Weber Shandwick $505M
PR AGENCY NETWORK. ALIGNED WITH MCCANN WORLDGROUP
MRM Worldwide $299M
DIGITAL AND DIRECT-MARKETING AGENCY
Momentum Worldwide $205M
MARKETING-SERVICES AGENCY
McCann Healthcare Worldwide $145M
HEALTH-CARE AGENCY
Martin Agency $139M
AD AGENCY
FutureBrand $64M
BRANDING CONSULTANCY. ALIGNED WITH MCCANN WORLDGROUP
Campbell Mithun $36M
AD AGENCY
Gotham $28M
AD AGENCY
TM Advertising $24M
AD AGENCY
Avrett Free Ginsberg $20M
AD AGENCY
Fitzgerald & Co. $20M
AD AGENCY
Casanova Pendrill $12M
HISPANIC AD AGENCY
DRAFTFCB $1.40B
DraftFCB $955M
LEAD AGENCY AND NETWORK
R/GA $242M
DIGITAL AGENCY. IN DRAFTFCB NETWORK; OPERATES AUTONOMOUSLY
DraftFCB Healthcare $147M
HEALTH-CARE AGENCY
Hacker Group $42M
DIRECT-MARKETING AGENCY
Rivet $14M
PROMOTION AGENCY
LOWE&PARTNERSWORLDWIDE $661M
Lowe & Partners $305M
AD AGENCY AND NETWORK. REVENUE FOR LOWE OUTSIDE NORTH AMERICA
Deutsch $193M
AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK
ICC Lowe $83M
HEALTH-CARE AGENCY NETWORK
Huge $81M
DIGITAL AGENCY. IN LOWE NETWORK; OPERATES AUTONOMOUSLY
MEDIAAGENCIES
IPGMEDIABRANDS $949M
UM $490M
MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Initiative $318M
MEDIA AGENCY. ALIGNED WITH DRAFTFCB
Geomentum $69M
LOCAL-MEDIA AGENCY
Reprise Media $26M
SEARCH-MARKETING AGENCY
Spring Creek Group $5M
SOCIAL-MEDIA AGENCY
Ansible NA
MOBILE-MARKETING AGENCY
MagnaGlobal NA
MEDIA NEGOTIATION AND RESEARCH UNIT
OTHERAGENCIES
Hill Holliday $176M
AD AGENCY
GolinHarris $130M
PR AGENCY NETWORK
Octagon $127M
SPORTS AND ENTERTAINMENT MARKETING AGENCY
Jack Morton Worldwide $127M
EVENT-MARKETING AGENCY
Campbell Ewald $121M
AD AGENCY
Mullen $107M
AD AGENCY
Carmichael Lynch $42M
AD AGENCY
Dailey $24M
AD AGENCY
Tierney $14M
AD AGENCY
MINORITYHOLDINGS/INVESTMENTS
Facebook (2006 investment by Interpublic;
approximately 0.25% stake); Accentmarketing
(U.S. Hispanic, 49%); IW Group (U.S.
Asian-American, 49%)
ABOUT AGENCY FAMILY TREES 2012 POSTER
Produced by Ad Age DataCenter. Published
April 30, 2012. Order Agency Issue (including
Agency Family Trees 2012 poster):
customerservice@adage.com.
Poster lists 2011 revenue for key agency networks
and agencies (advertising, marketing services,
media, public relations) owned by world’s Big 4
agency companies; and for world’s 25 largest
consolidated agency networks.
Total revenue for agency companies from public
documents. Network and agency revenue figures
are Ad Age DataCenter estimates.
Revenue is worldwide except where indicated.
Figures rounded. Property listings not
comprehensive. Consolidated networks ranking
excludes media agencies.
Ad Age DataCenter produced this poster and a
premium subscriber database, including details
on holdings of the world’s 50 largest agency
companies and information on more than 900
agencies, as part of Agency Report 2012.
More details in Agency Family Trees 2012 database:
AdAge.com/agencyfamilytrees2012
Rankings of more than 900 agencies:
AdAge.com/agencyreport2012
agency family trees 2012 v19.qxp 4/23/2012 12:11 PM Page 1