Recent media scenerio of Bangladesh and some basic of media planning

1. no introduction… It doesn’t require introduction..

2. no resolution… There is no promise stays forever

3. no sense… Sometimes, we do not know why exactly we are doing this

5. no offence If you can’t play properly, you will be kicked off!

8. Brief understanding on media terminologies

13. Media Habits

14. Media Reach Satellite penetration is still urban based Radio penetration is higher in rural than urban Reach in TV & Press has been increased from NMS 2005 Reach in Radio & Cinema has been decreased from NMS 2005 Source: NMS 2008

16. Press Readership Source: NMS 2008 4.3 7.5 10.5 10.8 23.3 5.5 Read Weekly 0.7 0.9 1.3 2.3 6 0.9 Read Fortnightly 2.5 2.3 4.5 4 7.3 2.2 Read Monthly 53.6 46.8 56.6 53.6 74.5 37.5 Read Daily % % % % % % 15390 13873 5511 5212 1471 41457 Those who can read('000) SEC-E SEC-D SEC-C SEC-B SEC-A All Press Readers 0.4 0.2 1.6 1.4 6.6 0.9 DailyStar 5.6 3 4.3 5.4 6.8 3.8 Janakantha 4 4.7 5.2 8.7 5.3 4.4 Naya Diganta 11.9 5.2 4.4 6.6 10.7 6.2 Amar Desh 14.1 6 9.5 8 10.3 7.8 Ittefaq 11.1 9.4 11.2 6.7 8.1 8.1 Samakal 16.7 12.4 9 15.1 13.5 11.3 Jugantar 27.3 19.3 34.5 27.4 41.6 22.2 ProthomAlo % % % % % % 5094 6775 3158 2852 1103 18982 Those Read Any Newspaper at least once a Week (000) SEC-E SEC-D SEC-C SEC-B SEC-A All Average Issue Readers - Daily

17. Radio Listenership Source: NMS 2008 9.8 6.7 5.6 10.8 9 At least once a week 0.3 0.5 0.2 0.3 0.3 One day a week 1.2 1.6 0.6 1.3 1.1 Two days a week 0.9 0.7 0.9 1.7 1 Three days a week 1.1 0.3 1 1.1 1 Four days a week 0.3 0.1 0.2 0.8 0.3 Five days a week 0.1 0.1 0.2 0.5 0.1 Six days a week 5.9 3.4 2.5 5.1 5.2 Everyday % % % % % 63882 7417 10847 8382 90528 Weighted Base('000)-All Individuals Rural NMCs MCs DHQs All Frequency

18. Radio Channels Source: NMS 2008 8.1 VOA 14 Radio Amar 20.2 BBC 21 Radio Today 29 Bangladesh Betar - Dhaka KHA 29 Bangladesh Betar 29.9 Radio Foorti 43.8 Bangladesh Betar - Dhaka KA % 8238 Weighted Base('000)- Listened to radio at least once a week Radio Channels listenership

19. TV Channel TVR, Share & Reach (C&S only) Source: MEDIA XPRESS, SIRIUS MARKETING AND SOCIAL RESEARCH LTD. (APRIL’09) 47.17 0.61 0.04 Islamic TV 60.96 1.46 0.09 Diganta TV 64.76 1.83 0.11 Boishakhi TV 76.35 3.27 0.2 BTV 77.62 3.37 0.2 Channel 1 78.49 2.17 0.13 RTV 81.6 2.15 0.13 Bangla Vision 83.76 3.96 0.24 Ekushey Television 86.57 4.39 0.26 ATN Bangla 89.25 3.38 0.2 NTV 90.5 5.05 0.3 Channel I Reach Share TVR Channel

20. TV Channel TVR, Share & Reach (All) Source: MEDIA XPRESS, SIRIUS MARKETING AND SOCIAL RESEARCH LTD. (APRIL’09) 25.28 0.36 0.02 Islamic TV 32.68 0.85 0.05 Diganta TV 34.72 1.07 0.06 Boishakhi TV 41.61 1.97 0.11 Channel 1 42.07 1.27 0.07 RTV 43.74 1.26 0.07 Bangla Vision 44.9 2.31 0.13 Ekushey Television 46.41 2.57 0.14 ATN Bangla 47.85 1.97 0.11 NTV 48.51 2.95 0.17 Channel I 82.68 39.87 2.25 BTV Reach Share TVR Channel

21. Inflation Rate of TV Television rate inflation were as per global recession 21% 7% 50,250 0% 47,250 0% 47,250 13% 47,250 0% 41,750 41,750 Average rate per min 8% 8% 39,000 0% 36,000 0% 36,000 0% 36,000 0% 36,000 36,000 Banglavision 25% 0% 60,000 0% 60,000 0% 60,000 25% 60,000 0% 48,000 48,000 ATN Bangla 6% 6% 51,000 0% 48,000 0% 48,000 0% 48,000 0% 48,000 48,000 NTV 46% 13% 51,000 0% 45,000 0% 45,000 29% 45,000 0% 35,000 35,000 Channel i Increased from Dec'06 (in %) Increased from Previous (in %) 1st MB News rate (per min) Increased from Previous (in %) 1st MB News rate (per min) Increased from Previous (in %) 1st MB News rate (per min) Increased from Previous (in %) 1st MB News rate (per min) Increased from Previous (in %) 1st MB News rate (per min) 1st MB News rate (per min) Channel Name Jan-Apr'09 Aug-08 Jan-08 Jul-07 Jan-07 Dec'06

22. Inflation Rate of Newspaper Newspaper rate inflation were very significant 83% 83% 5% 10250 36% 9750 8% 7250 20% 6750 5625 Average col inc rate 100% 0% 10000 67% 10000 0% 6000 20% 6000 5000 Daily Star 64% 0% 9000 20% 9000 15% 7500 18% 6500 5500 Ittefaq 82% 0% 10000 33% 10000 15% 7500 18% 6500 5500 Jugatar 85% 20% 12000 25% 10000 0% 8000 23% 8000 6500 Prothom Alo Increased from Dec'06 (in %) Increased from Previous (in %) Front Page Rate (per ci) Increased from Previous (in %) Front Page Rate (per ci) Increased from Previous (in %) Front Page Rate (per ci) Increased from Previous (in %) Front Page Rate (per ci) Front Page Rate (per ci) Newspaper Name May-09 Aug-08 Jul-07 Jan-07 Dec'06

23. Media Planning Criteria – “Considerations”

25. Target Audience Coverage Population excluding target market Target market Media Overexposure Media Coverage Target Market Proportion Full Market Coverage Partial Market Coverage Coverage Exceeding Market

26. Three Scheduling Methods Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Continuity Pulsing Flighting

28. Reach and Frequency Unduplicated Reach of Both Duplicated Reach of Both Reach of Two Program Reach of One Program Total market audience reached Total market audience reached Total reached with both shows Total reach less duplicate

29. Graph of Effective Reach Exposures Percentage Reach 0 5 10 15 25% 20% 15% 10% 5% 0% Ineffective Reach Effective Reach Ineffective Reach