Social Media Tips and Tricks presentation presented at the AMA Chapter meeting at UNL. September 23, 2013.

1. Social Media
Tips & Tricks
Presented by Tyler Thomas, Social Media Specialist
@TylerAThomas |@UNLincoln
tthomas10@unl.edu
Presented to UNL AMA - January 23, 2013

2. Tip #1:
Create a
Content Committee
 Establish a content committee of key stakeholders.
Find people from across your company in different
departments, they are the eyes and ears from across
your business.
 This team will help brainstorm ideas for what’s going
on in your business.
 This team helps to establish content governance and
divide the work.
 Regularly schedule content committee meetings to
figure out what’s going on and capture all of your
ideas.
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3. Tip #2:
Set Your
Social Media Strategy
 This is a great first team building exercise for your
newly formed Content Committee.
 Utilize the Social Media10-step template. (download
here)
 Discuss and set your goals and objectives for your
social media strategy.
 Identify your audience and plan out specific content
topics and themes.
 Identify the correct social channels.
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4. Tip #3:
Branding Your Channels
 Reference your brand standards or work to set you own.
Your channels should utilize the same imagery and be
consistent. Example: Swanson Russell
 Fully complete your channel profiles to give off a
professional image.
 Be consistent in naming your channels.
 @NebraskaFoodie on Facebook, Twitter & Instagram
 Make it easy for your audience to find and identify you.
 This provides authenticity to users and fans
 Cross platforms pushes (Instagram > Twitter) works on both
platforms.
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5. Tip #4:
Create Engaging Content
 Create a simple content calendar of how you want to
tackle promoting your content. example.
 Organize your content by social media channel
 Vary your content delivery to keep your community engaged.
Some ideas include:
 Videos (example)
 Photos
 Infographics
 Links
 New Webpages
 Creative Copy
 Be Consistent!
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6. Tip #5:
Engage With Your Community
 Actively monitor your social media channels to
engage with your community.
 Ask questions
 Post consistently
 Like and comment on posts on Facebook
 Favorite and Re-Tweet on Twitter
 Follow #Hashtags that make sense
 Example: #UNL, #LNK, #LAW, #DANCE etc.
 Like and/or comment on photos on Instagram
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7. Tip #6:
Create Once & Publish
Everywhere (when applicable)
 Promote your content across all your social media
platforms.
 If you have a new pinterest board, share it on Facebook
 If you have a new YouTube video, tweet it out to your
followers
 Share a photo on Instagram and then add it to a board on
Pinterest
 Re-purpose articles from enewsletters, magazines and
blog posts and promote them via social media.
 If magazine articles aren’t online, create webpages and
promote via social media.
 Tweet older/relevant articles.
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8. Tip #7:
Maximize Your Facebook
Presence
 Use photos, links, videos and other rich media in your posts.
 Make sure your Profile Photo fits in the space (180X180 pixels).
 Switch up your Cover Image once a quarter.
 Utilize the Scheduling tool.
 Use the “Highlight” “Reposition” and “Pin to the Top” features.
 Utilize the “Events” feature to promote your events.
 Don’t over use hashtags.
 Utilize URL Shorteners: Bit.Ly
 Monitor for questions and respond regularly.
 example
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9. Tip #8:
Tweet With the Best of Them
 Complete your profile with a photo, description, background,
cover photo, website URL and any relevant hashtags. brand
example | personal example
 Utilize #hashtags but double check they work.
 Create hashtags for your events and groups and then
broadcast them (be sure to check them before you create a
new one.)
 Participate in tweetchats for majors, disciplines, etc.
 Create and broadcast “lists.”
 Don’t auto-post from Facebook to Twitter or vice versa.
 Actively engage with your audience.
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10. Tip #9:
Utilize YouTube
 Create a YouTube channel. (At least secure even if you’re not
uploading videos now).
 Maintain brand consistency when “skinning” your channel.
 Make sure your videos have the correct meta data included (video
titles and complete descriptions).
 Provide a Call to Action (CTA) URL for successful SEO/Link
Building.
 Utilize custom bumpers on each of your videos. example.
 Share your videos on your website or other web properties.
 Uncheck the “recommended videos” option before sharing.
 example.
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11. Tip #10:
Show Off on Instagram
 Establish an account with the same handle as your
twitter account.
 Complete your profile with a photo, description and
website address.
 Utilize hashtags.
 Promote your content by reposting on other social
channels.
 Engage with your community.
 example
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12. Tip #11:
Promote Your
Social Channels
 Make it easy for your community to find you
 Add “Connect with Us” calls to action to:
 Email Signatures
 Business Cards
 Speaking Schedules & Presentations
 Printed Materials
 Marketing Materials
 Posters and Signage
 Website(s)
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13. Tip #12:
Use Third Party Tools
 Hootsuite {Twitter} (Web, iOS, Android)
 Tweet Deck {Twitter} (Web Based)
 TweetChat {Twitter} (Web Based)
 Facebook Insights {Facebook} (Web Based)
 PicMonkey {Photo Manipulation} (Web Based)
 PicFrame {Photo Manipulation} (Mobile App)
 iWatermark {Photo Manipulation} (Mobile App)
 Statigram {Instagram} (Web Based)
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Connect With Us: @UNLincoln