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What Can be
Marketed ?
"These slides were created by Sohit Kumar, ISM Dhanbad,
during a Marketing internship by Prof. Sameer Mathur,
IIM Lucknow
(See www.IIMInternship.com )“.

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En vedette

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En vedette (14)

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Creative that cracks the code
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Preserve the luxury or extend the brand (shubham goswami)
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Plus de Sameer Mathur

11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...11.4 how can a company build and manage its product mix and product lines by ...
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11.6 how can companies use packaging, labeling, warranties, and guarantees as...
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11.5.how can companies combine products to create strong co brands or ingredi...
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11.3 why is product design important and what factors affect a good design by...
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11.2 how can companies differentiate product by_vishnupriya aryabhumi
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11.1 what are the characteristics of products, and how do marketers classify ...
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5) what factors affects the rate of diffusion and consumers adoption of newly...
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4) what is the best way to manage the new product development process
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Plus de Sameer Mathur (11)

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11.6 how can companies use packaging, labeling, warranties, and guarantees as...
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11.3 why is product design important and what factors affect a good design by...
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11.2 how can companies differentiate product by_vishnupriya aryabhumi
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11.1 what are the characteristics of products, and how do marketers classify ...
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What to market & where

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  • 17. "These slides were created by Sohit Kumar, ISM Dhanbad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )“.