Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Final assignment

Creative that cracks the code

Preserve the Luxury or Extend the Brand

Creative that cracks the code

Gino SA - Distribution Channel Management

Gina SA Distribution Channel Management

Goodyear : The aquatred launch

A brand is forever a framework for revitalizing declining and dead brands

Gino sa distribution channel management case study

A brand is forever ! a framework for revitalizing declining & dead brands

What are the major trends with marketing intermediaries?

What marketing decisions do these marketing intermediaries make ?

What major types of marketing intermediaries occupy this sector?

What marketing strategies are appropriate at each stage of the product life cycle?

How should marketers adjust their strategies and tactics for an economic downturn or recession?

How can market leaders expand the total market and defend market share?

Change in marketing management

Core marketing concepts

Importance of marketing

Scope of marketing