Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Importance of marketing

how can we improve service quality ?

How do we define and classify services , and how do they differ from goods ?

How can companies be responsible social marketers

What are important trends in marketing practices

What are the keys to effective internal marketing

How can a company improve its marketing skills

What tools are available to help companies monitor and improve their marketing activities

How should a company respond to a competitor's price change

When should a company initiate a price change

How should a company adapt prices to meet varying circumstances and opportunities

How should a company set prices initially for products or services

How do consumers process and evaluate prices

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What are the important brand architecture decisions in developing a branding strategy

What is brand equity