Co-branding involves combining products from different companies in various ways, including same company co-branding of related products, joint venture co-branding of new products developed through partnerships, and retail co-branding of products sold together in stores. While co-branding can provide advantages like expanded markets, it also risks customer confusion over the brands if not implemented clearly. Ingredient branding is a type of co-branding where a company promotes the brand of components contained in other final products.

1. CO-BRANDING

2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR
PRODUCTS WITH PRODUCTS FROM OTHER
COMPANIES IN VARIOUS WAYS

3. TYPES OF CO-BRANDING:
1. SAME COMPANY CO-BRANDING:

4. TYPES OF CO-BRANDING:
2. JOINT VENTURE CO-BRANDING:

5. TYPES OF CO-BRANDING:
3. RETAIL CO-BRANDING

7. ADVANTAGES:

8. ADVANTAGES:

10. CONFUSION!!!
DISADVANTAGES:

11. DISADVANTAGES:

12. INGREDIENT BRANDING:
A special case of co- branding where a company
creates brand equity for components that are
contained within other branded products.

13. CREDITS:

15. Created by:
sagar s t
s.i.t, tumkur
during an
internship by
prof. Sameer mathur
iim, lucknow