Sameer Mathur

20 Abonné

The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

sameer mathur marketing management leadership marketing management sameer mathu

Tout plus

Présentations
Documents
Infographies

Plus récents Les plus populaires

Sameer Mathur

Creative That Cracks the Code

Module 4

Polarizing brands

Assignment 4-1

What marketers misunderstand about online reviews

Gino sa distribution channel management

A brand is forever ! A framework for Revitalizing Declining and Dead brands

Branding yoga

What are brands good for?

Gino sa distribution management channel

GINO SA: CHANNEL DISTRIBUTION MANAGEMENT

Dove: evolution of a brand

Saxonville sausage company 1

What is an integrated marketing communications program?

What are the major steps in developing effective communications?

How do marketing communications work?

What is the role of marketing communications?

What is communication mix and how should it be set

What are the major steps in developing effective communication

How do marketing communications work