Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Developing branding strategy

What are the key issues with e commerce and m-commerce

How should comapnies integrate channels and manage conflicts

What decisions do companies face in managing their channels

How should channels be designed

What work do marketing channels perform

What is a marketing channel system and value network

Measuring brand equity

What are private label brands ?

What are the major trends with Marketing Intermediaries ?

What major type of Intermediaries occupy this sector?

Brand equity

What is a brand?

Buying situations and b2b breif

What makes up a marketing intelligence system

What constitutes good marketing research

What are useful internal records for such a system

How can companies accurately measure and forecast demand

Analysis of Business market

Business marketing