What are the major marketing trends with marketing intermediaries?

1. Yash Patel
IIT Madras

2. TRENDS IN
RETAILING

3. New Retail Forms and
Combination
To Better satisfy customers needs for convenience, a
variety of new forms have emerged
Shopping Malls, Bus and railway stations have
peddlers’ carts in their aisles

4. Gas stops include Food stores

5. Bookstore features coffee shops

6. Growth of Inter Type
Competition
Different types of store- Discount
stores, showrooms, department stores-
all compete for the same consumers by
carrying the same type of merchandise

7. Discount Store Selling Clothes

8. Showroom Selling Clothes

9. Department Store Selling
Clothes

10. Competition Between Store Based
& Non-Store Based Retailing
Store-based retailers want their stores to be
destinations where consumers experience rich
experience
Online stores send special offers to customers
through mails
Store retailers have increased their web
presence & improved the web based
interaction

11. Store vs Non-Store Shopping

12. Growth Of Giant Retailers
Through their superior information system,
logistical systems and buying power, giant
retailers are able to deliver good service and
immense volumes of product at appealing price
They crowd the small manufacturers who
cannot deliver enough quantity
They also dictate how to price, promote and
ship

14. Growing investment in
Technology
Almost all retailers
now use technology to
produce better
forecasts, control
inventory costs, and
order electronically
from suppliers

15. Global Profile Of Major
Retailers
Retailers with unique formats and strong
brand positioning are increasingly appearing
in other countries

16. Global Of Shopper
Marketing
70 % - 80 % of purchase decisions
are made inside the retail store. So firms are
increasingly recognizing the importance of
influencing consumers inside the store

17. TRENDS IN
WHOLESALING

18. - Wholesalers have faced mounting pressure in
recent years from new source of competition,
demanding customers, new technologies, and
more direct buying programs by large industrial
and retail buyers
- They don’t aggressively promote manufacturer’s
product and just act as order takers
- Don’t have enough inventory
- Orders are not fulfilled fast enough
- Don’t supply manufacturer with up to date
market
- Don’t attract high caliber managers

19. TRENDS IN
LOGISTICS

20. - Factors facilitating the effective functioning of
logistic industry integration, confederation,
technology, legislation and globalization
- The 3PLs or the third party logistics are required
to carefully ascertain the market trend in logistic
industry and accordingly sketch the plan of action
of logistic companies