The document analyzes several album advertisements. It discusses various design elements used across the ads, including prominent placement of the band/album names, use of colors and fonts consistent with the artists' branding, inclusion of review quotes, and links to purchase and further information. Common themes identified are an emphasis on accessibility of the album and assumption of an existing fan base familiar with the artists' discography. Overall, the analysis suggests the ads effectively leverage established branding conventions to promote new albums to current and potential new listeners.

1. Album Advert Analysis
1. Bombay Bicycle Club
2. Peace
3. The Vaccines
4. Two Door Cinema Club
Additional Analysis
1. What to include in our magazine ad according to this research?
2. Are there any themes among other promotional features?

2. The band title enclosed in the square
feature is shown at the top of the
poster in order to identify the artists
name. This is consistent from both
previous albums and the singles that
have been released from this
particular album all of which make
this feature essential in the
iconography and branding of their
music. The title itself represents a
circuit which is linked to the
connotations of the name and cycling
despite their music having no literal
link to the topic. This whole idea is
confirmed through the use of the letter
B connecting the circuit because this
image could represent the bike
wheels. All of this contributes towards
the successful branding of the band
through the use of indie images. This
theme is continued throughout the
single releases from the album.
The album title is located central on
the poster which coincides with the
arrangement on the hard copy of the
CD. The use of capitals is a common
theme in ¾ of their albums and is
therefore a convention of the band.
This then allows for the band title to
become clearer as it is the only text on
the poster that features none
capitalised letters. This suggests that
all the information is in relation to the
album rather than additional
information.
The album is stated as ‘Out now’ emphasised
in bold font among normal text which
emphasises the idea that it is highly accessible.
This is further replicated through the
placement on an individual line central to the
poster.
The other information is referring to the
singles which are on the album and the release
dates for them. This suggests that the advert is
informing an existing, well established
audience - die to the fact that the singles are
already on the album following their
development from 2007 stemming from an
NME article. 2 of the songs mentioned on the
cover made it into the UK charts which is also
targeting an alternative audience who may be
familiar with a few of their songs.
The identification of technological
convergence through linking the album to
their website suggests where to buy the
album but it also allows for those unfamiliar
with the band to look at their music –
particularly with the growth in technology
and social media.
The image used on this particular advertisement is a cropped version of the one that
appears on the album cover. The black and white images suggests that the album has a
retro or slightly classic giving a 1950’s appearance. This replicates their placement in
the indie genre and provides that element of ‘grunge’ associated with the image of
most artists. The image used shows children looking up to the sky which on the album
cover actually features a crowd in the air. The use of cropping this out provides the
illusion that the children seem highly interested in the band. This could replicate the
audience in a sense that at a live event the band are the central attention.
The colour scheme is directly linked to the title
of the album through the use of the colour blue
and the word ‘blues’.
The record label is also shown on this advert
which all includes branding of the band. This
shows that the band are independent from the
label as a result of it being a minimal feature
on the ad.

3. The album advertisement uses the image from the front of the album
which features all 4 band members. This album uses colour
conventions in order to provide a reinforcing name and image eg
through the use of red and the album name being ‘In Love’. Harrison,
the lead singer is the only who has eye contact with the camera –
which shows that the has the connection with the audience through
the lyrics. He also has the majority of the light on him which
replicates the formulation of the band in that the lead singer holds
the attention.
The advert features a quote from
NME – a magazine which covers
a mixture of artists within the
genre and therefore will have a
significance on the specific
audience. This along with the use
of emotive language eg ‘jaw-
droppingly’ entices the audience
into buying the album. The
positive review is then confirmed
through the use of 2 more
reviews both of which give high
ratings. All reviews are from well
established music magazines
meaning it is all the more
persuasive. Not only do they
solidify quality for an existing
audience but they also intrigue a
new audience due to them being
high ratings.
The band name is all in caps as
referred to by most other
promotional pieces for them. This
continuity provides a visual
connection to their other music
for the audience which suggests
that existing fans will also enjoy
the new album and so
automatically it creates the
attraction to buy it. The use of
white compared to the
predominately red image
emphasises the band name and
therefore it is clear who the advert
is for. However the use of this is
part of the bands branding and is
therefore supportive of the record
label. The name of the band in
itself has specific connotations of
almost soothing/relaxing music
which to some degree follows the
album expectations – further
represented through the image
which shows the band lying down
snuggled up.
The album name, like the band
name is shown in white text to
link the two together. This
encourages the representation
of the branding – through the
use of capitals.
At the bottom of the poster is the website for the band –
using the name of the band and the concept of peace to
make peaceforever. This also suggests that once you are a
peace fan you always will be which is why it made as a
street poster rather than for specific magazines/venues.
The information about debut album and the release
date are shown in yellow. This suggests that the divide
in colour signifies the importance of the chosen text.
The date needs to stand out because it is the whole
purpose of the advertisement and without it there
would be little relevance. The release date being a
Monday also provides the accessibility as a time out
from working and education.

4. The background image for this particular
advertisement is the feature image from
the album shown in a red tone which is a
continuous from the colour scheme of
most other albums which also feature
black and white. However the use of the
full image provides a clearer link to the
specific album and what to expect from
the cover as well as digipak art. The
enlargement of the image could simply
represent the idea that the advert is
limited in production unlike the album or
is the use of the full media piece, making
the most of the sizing.
The image of the boy itself focusing on the
arm is a idiom on the band name. For
example the literal meaning of ‘vaccine’ is
an injection usually done on the arm and
this image shows a child's arm. This also
links to the title of the album which is an
interrogative that is context dependent
based on what is expected from the band.
This suggests that the album is for an
audience that is already established. This
all links to the image of the band which is
progressing more focused on 80’s rock
line the Rolling Stones and The stone
roses. Both of which the band has also
toured with. The link to 80’s retro rock
could also suggest the link this has to the
band name in that vaccines were more
increasingly developed in that era. This
also links to the choice of magazines used
for the reviews.
The font used is the same as for all existing
albums and promotional materials. This provides
a recognisable image for the band simply
through the text. All the text is capitalised which
is also a convention of the band.
The use of the record label subsidises the branding of the band and their connection to a
successful label which could suggest certain elements of what is expected from the band.
This also provides a link for those have a particular interest in the label and the other
music produced by them which essentially could lead to more sales.
The use of the social media links at the bottom also refers
to both the generation in which their music is produced
and the target audience. The link to Facebook educes the
online profile of the band all of which increases branding
through the ability to be shown to masses of people in one
go. Additionally the use of Play advertisement also
provides a place to go to buy the album which is ultimately
the aim of the ad.
Featured as part of this
advertisement is the actual
album cover – this shows
consumers what the album
looks like as oppose to any
other promotional products
they have seen for the
album. It makes it more
identifiable for the audience
which is all based on ease of
the customer.
Having the date centralised and in a box feature
highlights it because it provides a contrast from
the rest of the adverts main points. Essentially
this is the main importance for the advert
because it’s all based around when the album is
released. Without the date this specific advert
wouldn’t have a significant importance because
there isn’t much persuasive technique which
further implies the idea that the audience is
already established.
Furthermore, the use of a quote from NME,
which appears to be a convention of indie/rock
artists because it is well established and highly
valued within this music genre. The use of the 4
star ratings from Q, Uncut and Mojo all solidify
the quality of the album as well as the branding
of the band in itself.

5. The title of the band is featured in both bold and normal used to
enhance the circular shapes, as seen on the album cover for the cats
eyes. This follows the conventions of the band through the abstract
way of presenting letters. On this advertisement the band name is
the largest text in reference to the album.
The album name is centralised in order for the text to flow but also
single out the title. All text appears in capitals which again is a
convention of music advertisements due to the sole purpose of
persuasion.
The use of ‘out now’ is then linked to the website link which is a
direct place for the audience to buy or sample the album as well as
looking at the band and what they are involved in. This links to
inclusion of a sold out tour – which entices the audience by
showing them that this band are well liked and that if you want the
album you have to be quick in purchasing it.
The advert also lists songs that have made it into the charts which
make the band recognisable for people who may have heard of
them through the radio or just browsing on Youtube. This advert
also lists additional releases like the singles as well as accessible
footage of the band. The choice to use ‘+’ and ‘-’ signs to split the
text up also creates a more colloquial relationship with the
audience, often a persuasive skill used to make people spend
money. Saying the album is released is an indirect imperative
because the ultimate aim is to sell the album.
The image used is the same as the one on the album cover which
allows for people to identify the image without knowing any other
information about the band. This also helps because it is a strange
and memorable image. The effect on the eyes isn’t as vibrant as on
the digipak however it is still apparent.
The poster also includes the record label it was produced under.
For some people this will be an attraction either to the band
because of the label or the label due to the enjoyment of TDCC’s
music.