CLASSIFICATION OF MOTIVATION THEORY MASLOWS NEED HIERARCHY THEORY TYPES OF NEEDS

1. MOTIVATION

2. CLASSIFICATION OF MOTIVATION
THEORY
 CONTENT THEORIES :
THE CONTENT APPROACH TO
MOTIVATION FOCUSES ON THE ASSUMPTION
THAT INDIVIDUALS ARE MOTIVATES BY
DESIRE TO FULFILL INNER NEED
PROCESS THORIES
THE PROCESS APPROACH EMPHASIZED
HOW AND WHY PEOPLE CHOOSE CERTAIN
BEHAVIOURS IN ORDER TO MEET THEIR
PERSONAL GOALS. ITS FOCUSES EXTERNAL
INFLUENCES OR BEHAVIOURS THAT
PEOPLE CHOOSE TO MEET THEIR NEEDS

3. MASLOWS NEED HIERARCHY
THEORY
 PREPOSITION :-
1 :- WANTS OF HUMAN BEING ARE
UNLIMIITED. AS SOON AS ONE WANT IS
SATISFIED, AND ANOTHER WANT COMES
IN THE PLACES

2:- UNSATISFED WANTS ACT AS MOTIVATION
3:- NEEDS ARE ARRANGED IN AN HIERARCHICA L
LEVEL
4:- SATISFYING LOWER NEEDS LEADS TO
HIGHER LEVEL NEEDS

5. TYPES OF NEEDS
 PRIMARY NEEDS
(BASIC/INMATE/PHYSIOLOGICAL)
1. NEEDS WHICH ARE VERY IMPORTANCE
FOR THE SURVIVAL OF PRESERVATION OF
LIFE
2. THESE ARE UNIVERSAL INTENSITY OF
THESE NEED VARY FROM PERSON TO
PERSON

6.  SECONDARY NEEDS :-
1. NEEDS WHICH ARE RELATED TO MIND OF
SPIRIT .
2. THESE NEEDS DEVELOP IN INDIVIDUAL
WHEN WE BECOME MATURED OR OLD
3. IT INCLUDES SELF ESTEEM , SENSE OF
DUTY , SELF ASSERATION etc.

7.  PHYSIOLOGICAL NEEDS
1. PRIMARY OR FUNDEMENTAL NEEDS
2. NEEDS FOR PHYSICAL SURVIVAL
3. THIS GROUP INCLUDES FOOD ,CLOTH,
OXYGEN,WATER, SHELTER, SEX
4. ORGANIZATION SATISFY EMPLOYEES NEEDS
BY PAYING SALARY
5. PERSON WIIL NOT ABLES TO SATISFY BASIC
NEEDS WIL NOT ATTEMPT TO SATISFY
HIGHER LEVEL NEEDS

8. SAFETY NEEDS :-
1. SECOND LEVEL O F NEEDS ARRISE AFTER BASIC
NEEDS BEING SATISFIED
2. THIS GROUP CONSIST OF PROTECTION FROM
ACCIDENT ,ILL HEALTH , ECONOMIC DISASTER, JOB
SECURITY etc
3. PROVIDING SAFE WORKING CONDITION , INCREASE IN
SALARY , JOB SECURITY , ORGNISATION CAN MOTIVATE
ITS
4. MANAGEMENT CAN INFLUENCE NEEDS BY PROVIDING
SECURITY AGAINST INSECURITY PROVIDING BENFITS
SUCH AS PENSION , INSURANCES SCHEME, PF

9. SOCIAL NEEDS
1. RELATED WITH SOCIAL INTERACTION ,
LOVE , AFFECTION .
2. NEED FOR FRIENDSHIP , BOTHERWOOD ,
LOVE , CARE , MARRIAGE ARE THE NEEED
COMES IN THE 3RD LEVEL
3. ORGANISATION SATISFY EMPLOYEES
NEEDS THOUGH PARTIES , CELEBERATION
, PERSONAL INTERACTION AND
COMMUMICATION etc…

10.  ESTEEM NEEDS
1. CLASSIFIED AS 1:- SELF ESTEEM NEED
2:- PUBLIC ESTEEM
2. SELF CONFIDENCES , PERSONAL
STRENGTH, ACHIVEMENT , SELF RESPECT
, SELF ACEPTANCE ARE COME UNDER
SELF ESTEEM
3. PRESTIGE , ACCEPTANCE , ATTENTION ,
STATUS , APPRECIATION etc…… COME
UNDER PUBLIC ESTEEM NEEDS

11.  SELF ACTUALISATION NEEDS
1. IT’S THE MISSION OF THE LIFE OF A
PERSON
2. IT’S THE PEAK OF ONE POTENTIAL
3. ACCORDING TO MASLOW SELF
ACTULIZATION IS THE DESIRE TO BECOME
EVERYTHING THAT ONE IS CAPABLES OF
BECOMING