Technology has not only changed the way we work, it's levelled the competitive landscape, allowing startups to compete with the established larger organisations. We'll discuss the disruptive new-comers who have forced businesses to re-evaluate their strategies, ways of working and culture. To get ready for the future, we'll discuss how to evolve to ensure you're not left behind.

1. Disrupt or Die.
#disruptordie
@g4ryw4lker@22north_
@g4ryw4lker
@leslieowensby
22north

2. What we are going to cover
Intro Setting the scene
Displaced, diminished,
dis-intermediated
3 stage scenario
People, culture &
technology
Why change within established companies is so tough
Summary
@g4ryw4lker @leslieowensby

3. 75% of the S&P
500 will be
replaced by 2027.
#disruptordie
1937 2015
18 yrs
75 yrs
*Source Standard & Poor’s
@g4ryw4lker @leslieowensby

4. ‘If the rate of change on the outside exceeds the rate
of change on the inside, the end is near’.
- Jack Welch
Is Telco is now a Dumb Pipe?
@g4ryw4lker @leslieowensby

5. Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby
$32.5bn£300m $100bn

6. Vs
5 Years Old 23 Years Old
Users
450m*
Users
443m
$19bn $128bnCompany Value
Value per employee
55
Employees
92,812
Employees
$345.5m $1.4m
*WhatsApp active users as of 2016: 1bn
Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

7. Vs
5 Years Old 23 Years Old
Business models
Any available
infrastructure
Free or users
pay $0.99 pa
Ad spend $0
Ad spend circa
$800m
Users pay
$300-1200 pa
Mobile
operations in 27
countries.
Partnerships in
48.
Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

8. Is Telco a Dumb Pipe?
Displaced.
@g4ryw4lker @leslieowensby

9. Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

10. Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

11. Is Telco a Dumb Pipe?
Diminished.
@g4ryw4lker @leslieowensby

12. Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

13. Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

14. Is Telco a Dumb Pipe?
Dis-intermediated.
@g4ryw4lker @leslieowensby

15. Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

16. Is Telco a Dumb Pipe?
@G4RYW4LKER
Is Telco a Dumb Pipe?
@g4ryw4lker @leslieowensby

17. Is Telco a Dumb Pipe?
It’s not just telco.
@g4ryw4lker @leslieowensby

18. @g4ryw4lker @leslieowensby

19. Money
Lending
Everyday
Banking
Everyday
Banking
Payments
Saving and
Investments
Money
International
Money
Transfer
Money
Management
@g4ryw4lker @leslieowensby

20. Is Telco a Dumb Pipe?
People, Culture & Technology.
(A practical guide for change)
@g4ryw4lker @leslieowensby

21. People, Culture & Technology.
‘Some leaders understand it, but there are thousands
& thousands of people under them that are either
happy with the status quo, or they simply don’t get it’
- Lee Sankey
Former Group Design Director, Barclays
@g4ryw4lker @leslieowensby

22. People, Culture & Technology.
How the incumbents
can respond.
@g4ryw4lker @leslieowensby

23. Adaptive leaders.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

24. Talented people.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

25. Organise in small
multi-disciplined
teams.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

26. Good
communication
but telling
people how to
solve
Micro
Management
Culture
Leaders focus
on what to
solve but let
the teams
figure out how
to solve
Teams do what
they want &
leaders are
helpless
26
@g4ryw4lker @leslieowensby

27. Get air support.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

28. Design around modern
working practices.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

29. Work from Anywhere.
Tools only
enable
Principles
Trust. Clarity. Transparency.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

30. Get some alone time.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

31. Delivery Comparison.
+3 years -£2.5m
Q3 2012
Sales briefs
commercial team to
review top up
experience
May 2013
UX assigned to work
on a new experience
and develops a
prototype
Sept 2013
Early Engagement
commences
Nov 2013
Cash approved and
project starts
Q3 2014
Move all self care
development to agile
2015
Likely delivery date
of simple 3 step top
up process.. 2016
still not delivered
+3 Years - £3m
Dec 2012
Request for funds to
kick off project to
launch Sharepoint
across whole of
Three
Q2-4 2013
Planning & re-
planning completed
Q1 2014
First SharePoint
build phase likely to
commence mid/late
April 14.
Q3 2014
Request to approve
£207k to continue
development, launch
to early adopters
and provide support
Q4 2014
Delayed launch from
Oct 2014 to Feb
2015 as a result of
replanning
March 2015
Pilot launched only
to one department...
Microsoft SharePoint
Pay as you go top up
31
People, Culture & Technology.
@g4ryw4lker @leslieowensby

32. Delivery Comparison.
4 Months - £248k
Single User Interface.
People, Culture & Technology.
@g4ryw4lker @leslieowensby

33. Summary.
Subscribe to 22 North's Culture Club Flipboard magazine
A curation of articles from our team about modern design and work practices
How would you apply the displaced, diminished and dis-
intermediated scenario to your company?
People, Culture & Technology. It’s more than just a
process or tool.
@g4ryw4lker @leslieowensby

34. @g4ryw4lker @leslieowensby
Thank you.

35. @22NORTH_
@STUDIOTHIRTYSIX
GARY@22NORTH.CO.UK
LESLIE@STUDIOTHIRTYSIX.CO.UK