Enhancing the Customer Experience Through Mobile Wallet
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This document provides a summary of a webinar presented by the Mobile Marketing Association (MMA) on enhancing the customer experience through mobile wallets. The webinar discussed key features of mobile wallets like Apple Wallet and Android Pay including payments, coupons, tickets, loyalty cards and automatic updates. It explained how mobile wallets can benefit marketers by amplifying existing marketing efforts and establishing a perpetual presence on customers' devices. The webinar also provided examples of how mobile wallets can be used across the customer journey and integrated with email, SMS, and other digital channels to improve experiences like loyalty engagement and reservations. Presenters from 3Cinteractive then shared a case study where mobile wallet offers outperformed regular email
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Enhancing the Customer Experience Through Mobile Wallet
- 1. Beyond Mobile Payments, Enhancing the Customer Experience Through Mobile Wallet MMA Webinar Series February 4, 2016 Sponsored By:
- 2. MMA Purpose Cultivating Inspiration Aimed at the Chief Marketer; guiding best practices and driving innovation Building Capability for Success Fostering know-how and confidence within the Chief Marketer's organization Demonstrating Measurement and Impact Proving the effectiveness and impact of mobile through research providing tangible ROI measurement and other data Advocacy Working with partners and our members to protect the mobile marketing industry WHO The People We Serve Prime Audience: Chief Marketers By helping Marketers do Mobile better, everyone wins. MMA membership represents Marketers, Agency, Media and Technology Enablers from across the globe. WHY Our Reason for Being Mission: To accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. WHAT Our Strategic Priorities 2 For more information about membership email: membership@mmaglobal.com MMA is 800+ Members Strong Globally Marketers, Agencies, Media Sellers, Technology & Operators
- 3. 3 Managing Your Questions Share the Insights #MMAWeb @3Cinteractive
- 4. 4 Presenters Moderator Leo Scullin VP of Industry Programs Mobile Marketing Association Brian Heikes VP Product 3Cinteractive Ellen Carpe Senior Product Manager 3Cinteractive
- 5. 5 • What&Is&Mobile&Wallet&— Key&Features • Benefits&of&Mobile&Wallet&for&Marketers& • Use&Cases • Results&Delivered • Keys&to&Success • Q&A Agenda 3C.com
- 6. The&Rise&of&Mobile&Wallet&— Beyond&Mobile&Payments 127.5% Expected&CAGR&of&global& mobile&wallet&market&from& 2012P2020&1 1.6B Number&of&coupons&that&will& be&delivered&annually&to& customers&via&beacon& technology&by&2020&2 1)in)2 Number&of&ticket& transactions&that&will&occur& on&mobile&devices&by&2019&3 1. Allied&Market&Research,&2013 2. Juniper&Research,&2015 3. Juniper&Research,&2015 3C.com 6
- 18. 18 Deployment&Options&That&Fit&Your&Brand's&Needs OnePtoPmany OnePtoPone Get&to&market&quickly. Deeper&integration,&bigger&return. 1 A B C A B C 1 2 3 3C.com
- 27. 3C.com 27 Distribution&Across&Nearly&Every&Digital&Channel Mobile)Wallet Messaging Email Web Social
- 33. 33 Keys&to&Success&with&Mobile&Wallet 3C.com • Know&thyself&(and&what&you&want)&— Understand&your&capabilities& and&goals&for&the&use&of&wallets • Understand&where&you&are&(and&where&your&customer&is)&— Identify& your&approach&for&locationPbased&messaging • Update,&update,&update&— Create&an&experience&across&the&life&of& the&wallet&object • Keep&the&customer&first&— Temper&your&desires&with&what&customers& will&enjoy • If&at&first&you&don’t&succeed...&
- 34. Q&A 34
- 35. About&Today’s&Presenters • Responsible&for&the&definition,&development&and&management&of&3C’s&product&portfolio • Internet&industry&veteran,&with&over&15&years&of&product&and&technology&leadership&experience • Former&executive&at&AOL,&responsible&for&the&AOL&desktop&software,&AIM,&iPhone&applications • His&work&during&this&time&has&resulted&in&numerous&innovative&products&along&with&eight&patents&on& communications&and&personalization • Responsible&for&defining&and&developing&mobile&marketing&solutions&through&products&and&services,&with&a& focus&on&3C’s&mobile&wallet&capabilities • Over&15&years&of&product&and&program&management&experience&working&in&software&and&web&development& environments • Led&development&teams&to&successful&launches&of&services&and&products&with&companies&such&as&AOL,& Scripps&Network,&and&Pay&Pal Brian)Heikes)VP,&Product Ellen)Carpe)Senior&Product&Manager 3Cinteractive)(3C))empowers&leading&brands&and&retailers&to&develop&deeper,&more&valuable&relationships&with& their&customers.&Through&its&mobile&marketing&services,&3C&extends&the&connection&between&customers&and& brands,&driving&increased&loyalty,&brand&awareness,&and&results.&Click)here)to)learn)more.) Contact)us:))))info@3C.com |&&&866.443.5505&&&|&&&@3Cinteractive&&
- 37. Upcoming MMA Events Mobile: Shaping the First-screen Customer Experience Tuesday, February 9 Why Everything You Thought You Knew About Mobile Marketing Is About to Change Wednesday, February 17 MMA Webinar Series 37 mmaglobal.com/calendar/monthlymmaglobal.com/webinars Be Inspired and Learn MMA Mobile Location Leadership Forum March 24, 2016 MMA Forum Brazil April 13, 2016 MMA Mobile Programmatic Leadership Forum April 14, 2016 37
- 38. MMA programs and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership. To join a program, contact committees@mmaglobal.com. Text Marketing Privacy Mobile Shopper Marketing Location Committee Internet of Things Incubation Council Currency (Advertising) Attribution Analysis Programmatic Native Advertising Mobile Video Benchmarking Study 38 Take a Seat at the Table
- 39. MMA Smartbrief Mobile Smart Fundamentals MMA LinkedIn Group Get Social with MMA Case Study Hub The Mobile Marketing Playbook Guidance Reports and Benchmarks Webinar Library 39 Participate in the Conversation Getting Great at Mobile
- 40. Thank You!