Business Planning

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Biz Plan
December, 2015

2. Mike Tyson on Strategy & Planning
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3. Why Is It So Hard To Execute?
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4. In another words, It is hard to find the Problem
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5. Because we just can see Surface, not Deep Space
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6. How to find the problem?
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7. Method one: Observation
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8. Method two: Sharing Experience
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9. Method three: Interview
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10. And then analyze collecting stuff
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11. 5W1H: The most powerful tool to analyze something
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12. However, don’t be too dumb…
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13. Think: Problem / Solution
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14. Don’t Reinvent The Wheel
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15. Problem / Solution Fit
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16. Value Proposition Canvas
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17. Business Model Canvas
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18. Business Model Canvas + Value Proposition Canvas
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19. Think: Minimum Viable Product
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20. How to build a minimum viable product
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21. Cycling: Trial and error
20 http://blog.cayenneapps.com/wp-content/uploads/2014/11/MVP.png

22. Reduces Failure Risk
21 http://upscalability.com/
Better StartupWorst Startup

23. Think: Product / Market Fit
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24. Persona: Validating
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25. 3 Stages of Startup
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26. The Startup Curve: Trough of Sorrow
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27. Lean Startup: Eric Ries
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“The ultimate goal of a
lean startup is
to identify where its
vision intersects with
what reality can
accommodate.”

28. Customer Development + Agile Development
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29. Lean Startup: Customer Development
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30. Lean Startup: Customer Development
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31. Rationalize Your Idea and Thinking
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Business
Model
Business
Plan

32. The Business Plan
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33. The Business Plan: Structure
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The Biz
Plan
Formatting
Contents
Vision &
Mission
Financial
Review
Success
Factor

34. Business Plan: Formatting
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Executive Summary
Company Description
Market Analysis
Service / Product line
Marketing & Sales
Organization and
Management
Financial Projections
Funding Request

35. "Search versus Execute“: Steve Blank
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“A startup is an
temporary organization
formed to search for a
repeatable and scalable
business model.”

36. Estimating the Market Size: Enrico Fermi
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37. Diagram of the typical financing cycle for a startup company
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38. Business Plan: Contents
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Item
Biz
Model
Team Timing
Execution
Profitability
Expertise

39. Business Plan: Formatting + Contents
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Team
ExecutiveSummary
Company
Description
MarketAnalysis
Service/Product
line
Marketing&Sales
Organization&
Mgmt.
Financial
Projections
FundingRequest
Vision &
Mission
Biz Model
Item
Success Factor
Financial
Review

40. Investor Relations
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Storytelling
Team
ExecutiveSummary
Company
Description
Market
Analysis
Service/
Productline
Marketing&
Sales
Organization
&Mgmt.
Financial
Projections
FundingRequest
Vision &
Mission
Biz Model
Item
Success Factor
Financial
Review

41. What’s your story?
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42. Storytelling: Seth Godin
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“Marketing is Storytelling.
The Story of your product,
built into your product.
The ad might be part of it; the
copy might be part of it.
But mostly, your product and
your service and your people
all are part of the story.
Tell it on purpose.”

43. Storytelling: Tips for Startups
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1. Uncover/Reveal your stories.
2. Create brand happiness with storytelling.
3. Build brand fans with storytelling.
4. Be honest.
5. Get your company values across.
6. Attract kids and teenager’s with stories.
7. Tell a unique message with stories.
8. Make customers to feel themselves as a Hero.
9. Push people wanting more.
10. Keep the customers interest in mind

44. Recap: Startup Development Phases
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45. Thank you for Listening!
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