How to Set-Up a Facebook Page For Your Business: Tips and Tricks for Enhancing Your Brand and making it “likeable” - for the 2010 Chamber Expo by Cathy Rodgers of Seven Waves Marketing.

1. How to Set-Up a Facebook Page For Your Business Tips and Tricks for Enhancing Your Brand and making it “likeable” Presented by Cathy Rodgers Seven Waves Marketing Facebook.com/sevenwaves www.7wavesmarketing.com

2. 500 million users Facebook founder Mark Zuckerman Facebook.com/sevenwaves www.7wavesmarketing.com

3. Facebook.com/sevenwaves www.7wavesmarketing.com

5. Average user is connected to 80 community pages, groups and events

6. Average user creates 90 pieces of content each month

7. More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics Facebook.com/sevenwaves www.7wavesmarketing.com

9. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Facebook.com/sevenwaves www.7wavesmarketing.com

10. Why? Referrals 68% of U.S. facebook users are more likely to buy on a positive facebook friend referral - eMarketer Facebook.com/sevenwaves www.7wavesmarketing.com

11. Let’s Start … Create a Page for your Business http://www.facebook.com/pages/create.php?ref=ts Or search “create” in your fb search bar Or find a page you like and go to the bottom:“Create a Page for My Business” Facebook.com/sevenwaves www.7wavesmarketing.com

12. Let’s Start … You must have a personal page in order to create a business page. Facebook.com/sevenwaves www.7wavesmarketing.com

14. facebook will not let you change the name of your page

15. Designate a backup administrator Facebook.com/sevenwaves www.7wavesmarketing.com

17. Avatar of your Logo displays at 200 pixels wide by 520 deepFacebook.com/sevenwaves www.7wavesmarketing.com

18. Sizing 2. Sizes 200 x 500 px 200 x 545 px 200 x 600 px Thanks to www.Clear-River.com Facebook.com/sevenwaves www.7wavesmarketing.com

19. Sizing After uploading large image, click back on “Change Picture” Edit Thumbnail size Slide box over image to select thumb Facebook.com/sevenwaves www.7wavesmarketing.com

20. Don’t Miss This Most Under-utilized Feature In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box. Put your personalized info here – along with a linkto your website(s) Facebook.com/sevenwaves www.7wavesmarketing.com

21. Don’t Miss This Reminder: Facebook is Worldwide 1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience 2. Info Tab – Be sure to fill out all information Facebook.com/sevenwaves www.7wavesmarketing.com

22. Jazz it Up Add Your Blog to Your Page with a tab Facebook.com/sevenwaves www.7wavesmarketing.com

23. Customize User Experience Facebook.com/sevenwaves www.7wavesmarketing.com

24. Customize User Experience Search for FBML Application To create a Landing Page TabFBML allows you to drop in customcode with graphics Facebook.com/sevenwaves www.7wavesmarketing.com

25. There’s an App for That Bring it all to facebook with Involver.com Facebook.com/sevenwaves www.7wavesmarketing.com

26. There’s an App for That Add a Newsletter Subscribe Form to your Page with an Auto Responder Facebook.com/sevenwaves www.7wavesmarketing.com

27. Searching How will they find you? Set up your Facebook URL(after 25 fans) Be found on Google Go to: http://www.facebook.com/username/ Facebook.com/sevenwaves www.7wavesmarketing.com

28. It’s Viral Now you have a Link to Share Go to: http://www.facebook.com/MySavannahBiz When someone “likes” your page it shows up in their newsfeed … Facebook.com/sevenwaves www.7wavesmarketing.com

29. Create an Event It’s easy to update your fans Go to Edit page / then “Send an Update” Turn the Town Purple! Savannah Memory Walk You are Attending Share Public Event Facebook.com/sevenwaves www.7wavesmarketing.com

31. Buy an Ad on Facebook for some exposure.

32. Promote with an icon Link on your Website / Blog

33. Promote with a Like Box Facebook.com/sevenwaves www.7wavesmarketing.com

35. Offer exclusive coupons or specials

36. Allow your fans to post comments + photos

37. Make it fun! Facebook.com/sevenwaves www.7wavesmarketing.com

38. Analyze http://www.facebook.com/insights/ Facebook.com/sevenwaves www.7wavesmarketing.com

39. Good Resources 15 Learnings from the Top 50 brands in facebookSlideshare.net Social Media Examiner.com Social Media Today.com Facebook.com/sevenwaves www.7wavesmarketing.com

40. How to Set-Up a Facebook Page For Your Business @7wavesCathy Presented by Cathy Rodgers Seven Waves Marketing Facebook.com/sevenwaves www.7wavesmarketing.com