Presentation from #ACBSP2016

1. Occupational Interest Schedule (OIS)©:
An Innovative Technique to Find Occupation
Interest of Management Students
Dr. Sunil Kumar & Prof. Juhi Garg
@ACBSPAccredited #ACBSP2016

2. Motivation behind OIS development
• As faculty and facilitator, we are motivated to
HELP STUDENTS to make choices, identify
interests and take decisions about their deepest
career desires/motivator so that they develop as
contentded professionals.

3. Our Vision
• We vision to help students across the globe to
make choices, identify interests and take decisions
so that they contribute their best for the growth of
the economy by better serving their employers.
• Also, academic institutions may help students
identify right courses for the regarded candidate
and later help industry in the job selection process.

4. Need for OIS
Students round the globe are confused in taking career decisions
(especially Indian Experience).
WHY
1. Lack of goal orientation
2. Multiple interests (difficulty in identifying preference)
3. Confusion between Interest and Aptitude
4. Biases
• Family
• Friends
• Industry trend

5. Purpose of OIS
• Help management & commerce students to identify their
occupational interest.
• Help educational institutions to identify their students
occupational interest areas.
• Help business organisations in hiring procedure, it helps in
knowing the keen interest area of the candidate.

6. Benefits of Applying OIS

7. To Students
• The result will focus on the area(s) in which respondent showed
the greatest interest.
• It is likely to correspond to the deepest career motivator and the
kinds of activities respondent find most enlivening. Like which
Business-related domain will possibly attract first.
• It is useful to discuss with a career expert on how these results
might affect the career exploration.

8. To Institutions
• Results will help Institutions to know the students interest areas
in totality, the exact total count,
• Aid Institutions to make decisions on strategic planning and
implementation on taking up the course, introducing specialized
areas
• Creating enough placement opportunities in the specific trust area
to supplement & value add the complete program.

9. To Businesses
• The outcomes will specifically help corporates to explore the
interest of the student and the student profile of a particular
institution will guide them to make hiring decisions from a
particular institution in a specific domain
• (For Example: a particular institution’s student profile points
maximum strength towards Finance, so company may organise and
offer finance job opportunity to the institution)

10. Levels
Students in Management & Commerce education
• Graduate and (BBA, B.Com., DBM or equivalent
• Post Graduate levels (PGDBM, MBA or equivalent)

11. Time Required
• No fixed time limit but it generally takes around 15-20 minutes to
complete.
• Further, there is requirement of 2-4 hours to complete the analysis
(subject to numbers of students)

12. Application of OIS

13. Main Features of OIS
• It contains 162 occupations/job positions belonging to different
occupational areas as stated below
1. Marketing
2. Human Resource Management
3. Finance
4. Information Technology
5. International Business
6. Banking and Insurance
7. Retail
8. Decision Science
9. Entrepreneurship
• Thus, this test includes Nine occupational interest choices.

14. General Consideration of OIS
• The OIS has no time frame and relatively simple to administer. It
usually need 15-20 minutes
• In OIS, there is no right or wrong choice of job profile, the
administrator will have fewer problems with students’ ‘copying’
from other students’ as it won’t help the student anyway.

15. Instructions for Administration
• The instructions printed on the test form should be made clear by
the test administrator to the testee.
• No time limit is fixed in completing the test however, an individual
takes around 15-20 minutes to complete
• It should be emphasized that there is no right and wrong
responses. They are designed to study individual’s interest to
different occupational choices.

16. Instructions for Administration
• It should be pointed that a respondent needs to circle the
occupational choices and may circle as many as occupational
choices he/she wishes to, and there is no fixed limit to the
number of occupational choices chosen to circle.
• It’s important to inform testee that each occupational option
mentioned has equal weightage and importance and there are no
specific occupational choices that has more value than others.

17. Reliability
• This tool has been applied on 150 students of management
institutions having various domains during the testing of OIS.
• The data had been processed through reliability test with the help
of Statistical Package for Social Scientist (SPSS).
• The reliability test value (Cronbach's Alpha Value) is 0.782, which
is acceptable for the reliability of data.

18. Scoring
• The scoring is being done based on the various profile chosen by
the students.
• The score of a particular interest out of nine area stated earlier
varies between 1 – 18.
• Higher the score shows greater the interest in a particular area.

19. Result
• The final result of top ranked students in all the nine areas of
specialization can be found with the help of percentile.
• If an institution or organisation is interested to select 10 highly
interested students in a particular area say Marketing then top 10
students can be selected based on their percentile.

20. Institution where OIS is applied
• This tool has been applied by various institutions in India. Few of them
are:
• Amity Business School, Amity University Haryana
• Department of Business Administration, Graphic Era University,
• Graphic Era Hill University,
• HNG Garhwal Central University
• Haryana School of Business, Guru Jambeswar University of Science and
Technology
• Allahabad Agriculture University
• In this more than 1000 students participated from MBA and other similar
programs.
• In the next slide, the result of OIS has been shown, which has been
extracted from one of the institutions mentioned above

21. Point Marketing Rank Percent Point HR Rank Percent Point Finance Rank Percent Point IT Rank Percent Point IB Rank Percent
48 16 1100.00% 18 17 1 97.90% 11 14 1100.00% 30 12 1100.00% 6 10 1100.00%
50 15 2 97.90% 20 17 1 97.90% 12 13 2 93.80% 29 10 2 95.90% 33 9 2 97.90%
3 13 3 93.80% 19 16 3 95.90% 46 13 2 93.80% 31 10 2 95.90% 23 7 3 95.90%
4 13 3 93.80% 21 15 4 93.80% 47 13 2 93.80% 28 9 4 93.80% 13 6 4 91.80%
1 12 5 91.80% 16 14 5 89.70% 7 12 5 85.70% 22 8 5 91.80% 49 6 4 91.80%
2 10 6 89.70% 49 14 5 89.70% 9 12 5 85.70% 4 7 6 85.70% 1 5 6 63.20%
5 9 7 87.70% 15 13 7 85.70% 10 12 5 85.70% 6 7 6 85.70% 4 5 6 63.20%
34 8 8 85.70% 17 13 7 85.70% 45 12 5 85.70% 13 7 6 85.70% 5 5 6 63.20%
6 7 9 75.50% 13 12 9 81.60% 8 9 9 83.60% 5 6 9 71.40% 7 5 6 63.20%
7 7 9 75.50% 14 12 9 81.60% 4 7 10 73.40% 7 6 9 71.40% 9 5 6 63.20%
15 7 9 75.50% 4 8 11 79.50% 13 7 10 73.40% 21 6 9 71.40% 10 5 6 63.20%
42 7 9 75.50% 1 7 12 73.40% 21 7 10 73.40% 25 6 9 71.40% 11 5 6 63.20%
49 7 9 75.50% 3 7 12 73.40% 30 7 10 73.40% 27 6 9 71.40% 27 5 6 63.20%
10 6 14 59.10% 32 7 12 73.40% 39 7 10 73.40% 36 6 9 71.40% 29 5 6 63.20%
16 6 14 59.10% 2 6 15 65.30% 6 6 15 63.20% 45 6 9 71.40% 32 5 6 63.20%
22 6 14 59.10% 6 6 15 65.30% 16 6 15 63.20% 1 5 16 48.90% 38 5 6 63.20%
30 6 14 59.10% 10 6 15 65.30% 31 6 15 63.20% 10 5 16 48.90% 40 5 6 63.20%
35 6 14 59.10% 48 6 15 65.30% 33 6 15 63.20% 12 5 16 48.90% 43 5 6 63.20%
36 6 14 59.10% 7 5 19 48.90% 50 6 15 63.20% 14 5 16 48.90% 44 5 6 63.20%
43 6 14 59.10% 23 5 19 48.90% 2 5 20 32.60% 16 5 16 48.90% 2 4 20 38.70%
47 6 14 59.10% 36 5 19 48.90% 3 5 20 32.60% 20 5 16 48.90% 12 4 20 38.70%

22. Further Process
• It is not the end of selecting students as per their areas of interest.
• It is only primary stage where we can offer specialization to students
as per their choice.
• After showing the keen interest, student may not be able to perform
during interviews with the organisation as per his area of interest.
• For this, we can further test the aptitude of the student with CMAT
(Commerce and Management Aptitude Test), developed by us.
• CMAT has 180 question based on nine domains as mentioned in OIS.

23. • After showing his/her interest in a particular area by the
student, we will going to test their knowledge also in
that area.
• If student is not able to perform well in CMAT but has a
keen interest in a specific area, then we can conduct
small training programs to match their knowledge with
the areas of interest.
• These training programs will be area specific.

24. For more info, feel free to contact
Dr. Sunil Kumar
Programme Coordinator
Amity Business School,
Amity University Haryana,
India
Mobile: +91 8130 929232
Email: skumar2@ggn.amity.edu
Prof. Juhi Garg
Principal
Him Jyoti Vocational Institute,
Dehradun, Uttarakhand,
India
Mobile: +91 9634432465
Email: juhi.mgarg@gmail.com

25. Thanks!
@ACBSPAccredited #ACBSP2016