American Libraries Live: Social Media—What’s Next? (May 2017)
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This document summarizes a panel discussion on social media for libraries. It introduces the three panelists - Lisa Bunker, who manages social media for a library, Doralyn Rossmann, who leads a data initiative at Montana State University, and Scott Young, who leads user experience at Montana State University. The panel then discusses key challenges for libraries with social media, how to analyze social media performance, practical benefits of analytics, specific tools used, building a social media strategy, and dealing with bad behavior on social media.
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American Libraries Live: Social Media—What’s Next? (May 2017)
- 1. PLEASE NOTE: We will be doing audio checks every few minutes, but between audio checks we will not be broadcasting. If you do not hear anything right now, please wait for the next audio check. Social Media—What’s Next? Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young Friday, May 19, 2017
- 2. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young Lisa Bunker • Has been managing social media for Pima County Public Library since 2009 • Writes for or oversees 39 accounts on various platforms, and teaches social media to Tucson-area businesses and nonprofits Doralyn Rossmann • Head of Collection Development and Associate Professor at Montana State University (MSU) in Bozeman, Montana • Will lead Montana State’s new Data Infrastructure and Scholarly Communication initiative Scott W. H. Young • Digital Initiatives Librarian and Assistant Professor at Montana State University (MSU) in Bozeman, Montana • Program lead for User Experience and Web Analytics
- 3. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young What are the key challenges facing libraries when it comes to social media? Audience members, please let us know your thoughts as well!
- 4. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young Now that social media presences are ubiquitous, what do people need to know about how to find the numbers that will help them optimize their presence?
- 5. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young What is social media analytics? How is it different from assessment?
- 6. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young What are the practical benefits of using these tools? How can libraries put these numbers into positive action? Specific examples?
- 7. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young Can you tell us about the specific tools that you use for assessment and analysis?
- 8. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young How do you build a social media strategy for your staff? How do you allocate staff time for social media work?
- 9. www.americanlibrarieslive.org Social Media—What’s Next? | Lisa Bunker, Doralyn Rossmann, and Scott W. H. Young How do you deal with “bad behavior” on social media?