This is a presentation I gave at BrightonSEO on Data visualization, storytelling, and reporting. Here are some of the links I mentioned: The Report - http://bit.ly/brighton-report Offset Video - http://bit.ly/1xJO3Si Annie Cushing Discount - http://www.annielytics.com/blog/coupon/brighton/ Video of Magic Trick:

1. @aaronfriedman
BRINGING SEXY BACK
How a Story Can Enhance Your Data and Client Relationships

2. @aaronfriedman
http://www.sperience.com/wp-content/uploads/2014/03/Justin-Timberlake-Wallpaper-60.jpg
After All, Sex Sells

3. @aaronfriedman
AARON FRIEDMAN
Independent Inbound Marketing Consultant
and lead marketer at &
www.digitalhighrise.com
aaron@digitalhighrise.com
@aaronfriedman

4. @aaronfriedman
I HAVE DONE SEO FOR SOME BIG BRANDS

5. @aaronfriedman
I have not come to tell you anything you don’t know

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STORIESAREPOWER
If you know how to use the data to tell the stories, than the power is yours

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THE POWER TO CHANGE OUR PERSPECTIVE
http://www.spin.com/sites/all/files/styles/style820_546/public/130207-justin-timberlake.png

8. @aaronfriedman
They Are The Reason We Can Be
http://thisisiantan.files.wordpress.com/2013/04/20130402-015512.jpg?w=500&h=700

9. @aaronfriedman
They Are The Reason We Can BeFounders
http://www.guitargirlmag.com/news/myspace-2-0---can-timberlake-bring-sexy-back

10. @aaronfriedman
They Are The Reason We Can BePhilosophers
http://media3.onsugar.com/files/2013/11/04/848/n/1922398/34b2c587b22515ca_justinPINTEREST.xxxlarge/i/Justin-Timberlake-has-thing--between.jpg

11. @aaronfriedman
They Are The Reason We Can BeDancers
http://www.zap2it.com/blogs/where-is-justin-2008-11

12. @aaronfriedman
What do Storiesdo for us?
http://i.ytimg.com/vi/efNzhEKm3w4/maxresdefault.jpg

13. @aaronfriedman
MASSIVE SPIKE IN CURIYO LOOKUPS
WUT HAPPENED?!?!

14. @aaronfriedman
CELEBRITY NUDITY! (and dancing)
WUT HAPPENED?!?!

15. @aaronfriedman
VARIOUS SCENARIOS
We still don’t have answered, but this data, and scenarios, have led us to a point of additional testing and questioning what users want and why they click.
1.People wanted to see porn and thought the link would take them there
2.They were curious who 4Chan was
#BETHANYMOTAWHO??

16. @aaronfriedman
THE JUNE SQUIBB PHENOMENON

17. @aaronfriedman
THIS IS NO DIFFERENT THAN CLIENT COMMUNICATION
http://ewwatchingtv.files.wordpress.com/2009/04/justintimberlake_l.jpg

18. @aaronfriedman
THE PERSON YOU SEND IT TO
http://thisisiantan.files.wordpress.com/2013/04/20130402-014601.jpg?w=500&h=355

19. @aaronfriedman
MIGHT NOT BE
THE PERSON WHOCARES

20. @aaronfriedman
MIGHT NOT BE
THE PERSON WHOMAKES DECISIONS

21. @aaronfriedman
Or, they might just not understand what you are trying to say
http://img2.timeinc.net/ew/i/2013/03/13/fallon-timberlake-sexyback_510x317.jpg

22. @aaronfriedman
Overall Traffic Down -9.10% 

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Overall Revenue Growth
+ 67.18%

24. @aaronfriedman
OUR REPORTING IS FLAWED

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LIKE, REALLY “UN-INFORMATIVE” FLAWED

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OUR RANKING REPORTS SUCK

27. @aaronfriedman
LEGIT HOW I IMAGINE MY CLIENTS IF THEY GOT THIS
http://cdn.3news.co.nz/3news/AM/0-Articles/217095/justin-timberlake_socialnetwork.jpg?width=700

28. @aaronfriedman
BUT WE HAVE STORIES TO TELL
http://i.dailymail.co.uk/i/pix/2013/12/19/article-0-1A3264FA00000578-604_634x422.jpg

29. @aaronfriedman
http://blog.nuserve.co.uk/wp-content/uploads/2013/12/JT_Sean_Parker_blog.jpg

30. @aaronfriedman
CREATED A NEW TEMPLATE
This is nothing original. Anyone with a little basic skill in excel can do it.
Makes data pulling:
Fast
Efficient
Accurate (removes the possibility of human error)
* This is a re-make of a post I wrote on Moz.com
GET YOUR COPY HERE
http://bit.ly/brighton-report

31. @aaronfriedman
THE REPORTING PACKAGE “HOW-TO”
•SEO Tools for Excel
•Excel Formulas and Functions
•Creativity to tell the story

32. @aaronfriedman
PULLING THE DATA WITH
First Figure out Which is the right profile.

33. @aaronfriedman
First Figure out Which is the right profile.
Choose Dimensions and Metrics
PULLING THE DATA WITH

34. @aaronfriedman
First Figure out Which is the right profile.
Choose Dimensions and Metrics
Add in Any Segments
PULLING THE DATA WITH

35. @aaronfriedman
First Figure out Which is the right profile.
Choose Dimensions and Metrics
Add in Any Segments
Put in the appropriate Filters
PULLING THE DATA WITH

36. @aaronfriedman
PULLING THE DATA WITH

37. @aaronfriedman
BOOM!

38. @aaronfriedman
PULLING THE DATA FROM THE DATA
This happens automatically from the last sheet
Copy and PATE VALUES into the appropriate month
PRO TIP:This is a common theme throughout the entire report. Pull in the data you want to copy to that sheet.

39. @aaronfriedman
MANIPULATE YOUR DATA WITH OFFSETS

40. @aaronfriedman
WATCH MORE: http://bit.ly/1xJO3Si

41. @aaronfriedman
Keyword Research…..
BORING!

42. @aaronfriedman
Wordclouds

43. @aaronfriedman
EXTRA FEW HUNDREDS OF VISITS A DAY
EXTRA FEW THOUSANDSOF VISITS A MONTH

44. @aaronfriedman
GOOGLE BENCHMARK REPORTS
•Announced on Sept 10th
•Compare yourself in your industry
http://analytics.blogspot.com/2014/09/new-benchmarking-reports-help- twiddy.html

45. @aaronfriedman
THERE ARE SOME OPTIONS IF YOU DON’T WANT TO MAKE A WHOLE REPORT FOR YOURSELF

46. @aaronfriedman
Fully Automated, Pre Built, Reports
http://www.annielytics.com/blog/coupon/brighton/

47. @aaronfriedman
Dashboard Solution

48. @aaronfriedman
HOW ABOUT CONTENT?
http://www.chilightful.com/wp-content/uploads/2014/02/insert.visual.artwork.jpg

49. @aaronfriedman
Just Visualize the Data Different:
http://www.davidmccandless.com/

50. @aaronfriedman
WHO CAN GUESS WHAT THIS IS?

51. @aaronfriedman
THIS IS $111.6 MILLIONIN DONATIONS
Facebook plotted out how the ice bucket challenge spread across the US in a data analysis post they had, which is eye opening!
Read more: http://marketingland.com/als-ice- bucket-challenge-viral-success-cause- 96463

52. @aaronfriedman
“Let The DatasetChange Your Mindset”
-Hans Rosling
http://www.ted.com/talks/david_mccandless_the_beauty_of_data_visualization

53. @aaronfriedman
IT’S ALL ABOUT THE DATA…
http://blog.tiqiq.com/wp-content/uploads/2013/05/Justin-Timberlake.png
BUT IT’S ALL ABOUT PRESENTATION

54. @aaronfriedman
YOU ARE BEAUTIFUL
NOW MAKE YOUR DATA LOOK NICE TOO!

55. @aaronfriedman
AARON FRIEDMAN
www.digitalhighrise.com
aaron@digitalhighrise.com
@aaronfriedman