Both the Four Seasons and Hilton Honors hotel apps were launched between 2014-2015 to enhance the guest experience. The apps allow guests to customize their stay by making reservations, checking in/out, ordering room service and amenities, and obtaining local recommendations and maps. Four Seasons particularly aims to adapt its app based on guest insights and testing, while Hilton Honors focuses on technological features like digital keys. As technology and competition advances, hotels will continue developing digital services tailored to customers.
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Smartphone & guest services
1.
2. Guest service is the fact of providing the customers before, during and after the
use of your service.The perception of success of such interactions is dependent
on the human factor (Employees),who can adapt themselves to the personality
of the guest.
Customer service concerns the priority an organization assigns to customer
service relative to components such as product innovation and pricing. In this
sense, an organization that values good customer service may spend more
money in training employees than the average organization or may proactively
interview customers for feedback.
3. The Winds of Modernisation:
The huge thechnological advencement has inspired the professionnels in
different fields to adopt smartphone AppsCustomer service, in order to be
updated, especially that most of the customers own smartphones and other
modern digital gadgets.
These applications are programs that allow the custmers to reach the services
they want easily and continually based on the idea of mobility and make these
services as tangible as possible, from the first contact till the purchase and for
the follow up and feedback.
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6. • Hotels Brands Applications are personalized service in the luxury hospitality
industry, in 2015, Four Seasons launches its new global Application able to offer
guests an opportunity to customize their stay by a new, multi-functional,
content-rich global app. With just a few taps, travelers can access a wide array
wide array of services and personal options wherever and whenever they wish.
With this innovative new App, Four Seasons aims to enhance the guest
experience, setting the standard in luxury digital service delivery,” says Allen
Smith, President and CEO, Four Seasons Hotels and Resorts. “Developed based
on guest insights and extensive testing, the Four Seasons App use is friendly
and feature-rich, with the services guests have told us they most desire, such as
checking in and out with ease.”
Four Seasons guests arrive with the latest technology already in hand, and the
Four Seasons App integrates the services and local expertise every hotel offers
in a format they can customize and make their own.
7. • Ability to make and manage reservations in multiple locations at once
• Efficient, wait-free check-in and check-out, including the opportunity to book
luggage pickup and airport transfers
• Options to customize one’s stay with special requests such as extra pillows,
forgot-to-pack toiletries or baby gear; and turndown services when guests want
them.
• Ready-when-you-are room service orders, plus easy-to-book restaurant and
spa reservations, tee times and more.
• Local recommendations for exploring individual destinations, thoughtfully
curated into “moods” including dining, shopping, cultural pursuits and more –
plus hundreds of very personal recommendations from expert Four
Seasons hotel concierges.
• Built-in geo location service offers helpful, in-language maps with
time/distance indicators to help to plan out dining, attractions and shopping
activities; a save-and-share feature helps with itinerary planning
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10. Launched late 2014,The Hilton HHonors app is a tool not only for
booking but also throughout your stay; from checking in and
requesting extras to your room to contacting the hotel staff and
even unlocking your door.
· Book directly with Hilton and access special offers
· Use your Hilton HHonors Points toward free nights
· Receive the lowest price – with no hidden booking fees
· Plan your upcoming trip with maps, directions, weather and more
· Check in from anywhere and choose your exact room
· Order extras like food, drinks, extra pillows and more to be in your
room when you arrive
· Use Digital Key and unlock your room straight from your phone at
over 550 hotels
· Provide stay feedback and access hotel receipts at any of our 4,660
hotels and resorts
11. The all-new, completely redesigned Hilton HHonors app lets you search
and book over 4,660 hotels across all of our world-class brands: Hilton
Hotels & Resorts,WaldorfAstoria™ Hotels & Resorts, Conrad Hotels &
Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by
Hilto, Embassy Suites by Hilto, Hilton Garden In, Hampton by Hilto,Tru by
Hilto, Home2 Suites by Hilto and Hilton GrandVacation.
• Digital Key information has been reorganized, so it is easier find in the
Hotel Guide
• Digital Key guests can speed through the next digital check-in by
favoriting a room during a current stay
• Get quick access to your Digital Key, directions to the hotel, and more
using 3D touch on the app icon
•We ironed out a few wrinkles along the way, such as an Apple Wallet issue
12.
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14. Both Apps Four Seasons & Hilton Honnors were launched between 2014/2015
they were designed to assure guests comfort and satisfaction.
They offer all the basic demands a guest may request such as
bookings/choosing a room/ordering extra amenities or Room service/book
cinema, theatre tickets or a tee time etc..
Both brands adapt their applications to the destinations, since they have hotels
all around the globe they shape the Apps to be as a full guide for the region.
It seems nonetheless that Four seasons is taking a new step towards the
adaptation of the App to the Chinese market by launching late 2015 a Chinese
version and as well Arabic version.
The Hilton Honnors App is focusing on the technological aspect to emphasize
their advancement such as the digital key option and 3D on the App etc..
15. It looks l'Ike the quick of thechnological advancement and the huge
concurrence between the leading hospitality brands will get more and more
serious within the nesxt years.
Every brand will study the customers insight to evolve its digital service
programs, and all this will save both guests and suppliers huge effort and time,
and since time is money, and all is about money, a lot of money can be saved as
well.
All these aspects are for the well being of the customers that are the center of
the businesses.