3. Introduction:
Our company is SERVICE PROVIDER AGENCY which helps their client
to make a position in the market. Public relations (PR) are the practice
of managing the spread of information between an individual or an
organization (such as a business, government agency, or a nonprofit
organization) and the public.
So here we introduce a new public relation agency:
Public Relation
4. About Company
DAEBAK Public Relation IS A BOUTIQUE PUBLIC RELATIONS
AGENCY SPECIALIZING IN
BEAUTY, HOME AND LIFESTYLE BRANDS!
We brand companies and position entrepreneurs. We
develop massive media campaigns. We launch high-end
products, sell out non-profit events and throw fabulous
events to brand our clients.
5. “So, there is something newsworthy about your
business. Let us help you discover it, and spread the
word.”
6. Brand positioning and strategy:
An effective brand positioning strategy will maximize
customer relevancy and competitive distinctiveness, in
maximizing brand value.
Press plan development:
These promote the promotional activities. Such as
through Press releases, Articles, Customer Success
Stories, Letters to the Editor Etc.
Services:
7. Development of key messaging and story angles:
Many professional novelists are secretly surprised at the messages
or themes that readers take away from their books. Messages and
themes that the author themselves had been quite unaware of. We
help them to development of key messaging and story angles.
Identification and training of company spokespeople:
Choosing the right spokesperson can protect your brand’s image,
while choosing the wrong spokesperson can have terrible
effects, especially when it comes to working with members of the
press. We train your employees.
8. Media list identification and relationship building:
It doesn’t matter how great your story is; if you don’t have the right
audience, your news will be dead in the water. So we help to
identify and building relationship among the audience.
Media relations (print and digital):
We help our clients use print and digital media in effective way to
impress their customers.
Celebrity and tastemaker seeding:
One of the most effective way of marketing is to place your projects
into celebrity work. Consumers see it all the time in television
shows, radio announcements, billboards and online.
9. Desk side appointments:
As an advertiser, one of the most important tasks is scheduling
desk side meetings with editors and producers. Interaction with
media and editors require a face-to-face meeting. We believe
your time is expensive. So we arrange desk side meetings for
clients.
Planning and execution of media events:
Media events are an opportunity to bring coalition members and
the media together. We help you to collaborate with your clients
and planning the media events.
10. Our Website
Our Website provides the interface where we can
communicate with our clients. We believe in team work as
our powerful team of experts provides media relations,
event marketing, community outreach and social media
management for a variety of clients.
So we tell the people about you through our website
as well as from social media.
11. Help Desks and FAQs:
We provide help desk services on website to solve the queries of our
customers. we troubleshoot their problems and provide guidance about our
services.
E-Mail Response:
We response our customer as soon as possible. We try to respond to an email
within 48 hours. Responding sooner is better because customers will be
assured their concerns are being heard and their needs attended to.
User Rating and Reviews:
Now a day’s people want to hear the old customer remarks then the company
own words. It also provide us to know how we are doing and weather our
customer satisfy or not.
Services Provide On Website:
12. Our company targeted specifically at a business
audience, known as B2B PR, differ from most consumers
PR campaigns because you must sell the company first
and the product or service second.
Public relations are far more than writing and pitching
media releases. PR builds trusted relationships, educates
and wins credibility.
B2B communication is also not only the domain of big
business. The majority of our clients are small exciting
businesses making a mark in their own niche sectors.
Business model:
13. A revenue model is one of the most important part of any
business. It identifies which revenue source to track, what
value to offer, how to price the value, and who pays for the
value. It is a key component of a company's business model.
• Project-based fees:
They usually occur around launches, events and
campaigns. Brands that are not used to work with a PR
agency are more likely to approach one for these
situations. The payments might need to be in advance, or
there is a mutually agreed payment such as installments.
Revenue model:
14. • Payment-by-results:
Usually consist of a basic fee plus a success fee. The latest is
charged for certain gained media coverage through the PR efforts,
also known as pay-per-placement.
• Revenue from Pay per View access to document:
Here payment occurs for single access to a document (such as
case studies), video or music clip which can be downloaded. It
may or may not be protected with a password or Digital Rights
Management.
• Revenue from subscription access to content:
A range of documents can be accessed for a period of a month or
typically a year. Such as we provide the case study related to our
clients and show other that how we work in the market.
15. We have three distinct groups of customers:
Beauty:
We deals with beauty market. We help them by providing
powerful connections with media consumers, retailers and
influencers.
Home and interior:
We also deals with home and interiors. We trusted reputation
that stems from publicity.
Lifestyle:
We deals with lifestyle branding. We regularly and consistently
generate strategic focused media coverage for our clients,
keeping them top of mind when people are ready to buy.
Market Segmentation:
16. Our marketing strategies are:
• The Advertising will be done in specific industry journals. These will be
chosen because the journal readership is a very specific demographic that
we are trying to reach.
• The Networking activities will be quite effective in leveraging the already
existing relationships that we have established through years working in the
different industries.
• Word of mouth marketing is, at its heart, using happy customers to
promote your business. The aim in word of mouth marketing is to provide
customers with such an unbelievably amazing, life-affirming product or
service.
Marketing Strategy:
17. Sponsored link: Company will professionally submit their site individually
to all of the popular search engines so that our site appears at the top of
the search list.
Viral marketing: Viral marketing is any marketing technique that induces
websites or users to pass on a marketing message to other sites or users,
creating a potentially exponential growth in the message's visibility and
effect.
Advertising of the site through the various written materials that our
website will disseminate to prospective customers.
“YOU HAVE A STORY, WE KNOW HOW TO TELL IT.”
Website Marketing Strategy:
18. How we are
different?
We offer online contest (semiannual
competition between university students)
to promote and gather unique ideas from
youth. We provides a platform to youth to
nourish their talent.
19. Our web site focuses on these things specifically:
Current Clients
Current clients are a key factor of the success of the agency. So Break
out current and past clients under separate lists.
Clean Design Layout Heavy on Social Feeds
We make our web site socialized and try to in touch with current
affairs.
Case Studies:
What have you done for your clients lately? Keep it brief, but let your
audience know. Video is big here too.
Think Beyond Press Hits:
Focus on business results or reputation management. We show
audience that our agency is made up of true business consultants, not
just media relations people.
Content on our Website:
20. Our company helps the customer to tackle their audience. We help
them to make their brand and positioned in the market. Our motive is
to provide best services to our clients. In all these work our website
helps a lot it help our client to research on our company. The website
not only tell about what we say but also what our existing client think
about our work. We all know before working with any organization
every one want to study their previous work for that our website
provides the client reviews and case study. Not only that our website
provide an interface to contact us.
Summary:
