1. www.esc-larochelle.fr
LA ROCHELLE BUSINESS SCHOOL
7 undergraduate and graduate business programmes – 1600 students – 400 international students – 21 nationalities
69 partner universities – 15 double degrees – 175 teachers – 50 partner companies – 32 associations and clubs
102 rue de Coureilles - 17024 La Rochelle Cedex 1 - France • Tél. : (0033) 5 46 51 77 71 - Fax : (0033) 5 46 51 79 08 • E-mail : enquiries@esc-larochelle.fr
Documentnoncontractuel0546340246•Photos:Ingram/G.Delacuvellerie/J-M.Rieupeyrout/iStock/GaletJade•Ed.02/2007
Ecole Supérieure de Commerce
Institut Européen de Commerce et de Gestion
Marketing, Tourism and Business Programmes
In partnership with the University of Angers (Département ESTHUA), the University of
Littoral Côte d’Opale (ULCO), the University of La Rochelle and the IAE of Poitiers
Continuing education for management staff
French as a Second Language
3 Programmes
Bachelor
Master’s
MBA
La Rochelle Business School of Tourism - 102 rue de Coureilles - 17024 La Rochelle Cedex 1 - France
2. Shape your career according to your personality
It is only by searching in the depths of your own personality, nourished by your own passions, personal qualities
and your life’s experiences, that you will optimise your chances of resolving the complex balance between your
professional and personal life. In this respect, the sector of Tourism, Leisure and Entertainment offers you the
opportunity to benefit from an infinite variety of attractive positions: from Operations Management to Sales,
Promotion and Orchestration of Events and Activities, to Human Resources or Customer Relations. This offers you
today a large palette of professional opportunities at an international level, amongst which you will be able to
choose a position which matches your personal qualities.
Three areas to choose from
La Rochelle Business School of Tourism offers three main areas:
Hospitality Management (accommodation, catering, transport),
Destination Management (attractions, events, leisure parks, tourist
offices…) and Entertainment Management (sports, culture and
business incentive trips…). These three areas offer a large choice of
positions requiring team leadership, organizational skills, creativity
and imagination.
Hotels and Accommodation Hotel Marketing and
Sales Director, Human Resources Manager, Financial
Department Manager, Seminar and Conference
Manager, Customer Relations Manager…
Catering General Manager, Food and Beverage
Manager, Banquet Manager, Restaurant Manager,
Commercial Director, Marketing and Communications
Manager for a group of restaurants…
Casinos Casino Operations Manager, Director of
Sales, Internal Audit Control Manager, Games Room
Manager, Games Attendant…
Transport Chief Project Manager (airports), Airport
Supervisor, Cabin Crew Manager, Development
Officer, Project Manager, Commercial Manager,
Facilities Manager…
Entertainment and Guided Tours (attractions,
museums, regional and local authorities)
Entertainment Manager, Events and Festivals
Manager, Tourist Events Manager, …
Attractions and Theme Parks Site Director,
Development Officer, General Services Manager,
Lodging Manager, Restaurant Manager…
Tourism Development Tourist Office Director,
Tourist Services Manager (Chambers of Commerce
and Industry / local and regional authorities),
Development Manager, E-marketing Director,
Website Designer …
Travel Travel Advisor, Reservations, Sales and
Products Manager, Product Designer, Product
Development Manager, Group Services Manager,
Business Travel Manager…
Leisure and Theme Parks National Parks
Manager, Tourism Department Development
Manager, Leisure Centre Manager, Commercial
Manager…
Museums and Museum Support Services
Marketing Manager, Sales Manager, Public Relations
and Customer Relations Manager, Development
Manager, Project Manager…
Local Products and Retail Shops Business
Manager, Product Manager, Commercial Manager,
Point of Sales Manager, Public Services Manager,
Purchases Manager (buyer), Eco-product Manager,
Food Product and Bio Product Manager…
Education, Training, Research International
Projects Coordinator, Technical Advisor (Ministry or
Tourist Institution), Educational Visits Co-ordinator,
Researcher, Professors, Programme Director, Head of
Tourism Department…
Events, Festivals and Business Travel Agency
Manager, Business Manager, Planning Officer, Events
Organiser, Project Manager, Director of International
Sales…
Incentives and Business Tourism, Business
Centre Manager Product Manager, Advisor,
Services Manager, Agency Manager, Incentive Travel
Manager…
Conference and Exhibition Centres Assignment
Manager, Project Manager, Site Director, Conference
Centre Manager, Commercial Manager…
Leisure Management Event Manager, Festivalt
Development Manager, Leisure Centre Manager,
Project Manager, Programme Manager, Attractions
Manager…
Shows and Media Events and Marketing
Manager Project Director, Production Manager,
Programmes Manager, Script Writer, Audio-visual /
Media Director, Producer…
The number one industry in the world…
An overall total of more than 750 million international tourists, places the world market of
Tourism, Event Management and Leisure, ahead of all other service industries.
Each year, almost 80 million new clients in the World arrive to swell the ranks of this conti-
nually expanding activity, touching every region of the World. Europe has pulled itself up
to second position, in terms of frequency of visits behind the Asia – Pacific region (extracts
from « Faits Saillants du Tourisme, Organization Mondiale du Tourisme » = « Salient Facts
about Tourism », World-wide Tourism Organization, WTO).
…today and for the next 20 years…
In the document “Tourism: Horizon 2020”, the World-wide Tourism Organization* predicts
that the arrival of international tourists will surpass the figure of 1.56 billion between now
and 2020.
In 2020 the three major arrival destinations will be :
• Europe – 717 million tourists
• Eastern Asia and the Pacific – 397 million tourists
• The Americas – 282 million tourists
Distant world travel will progress more rapidly, at the rate of 5.4%, up until 2020 and
inter-regional travel will advance by 3.8%. The inter-regional European market will repre-
sent 81% of arrivals in Europe in 2010, which indicates a growing mobility between the
member states. Finally, in 2020, China will be the number one World destination, receiving
130 million tourists.
…necessitating the training of
a « new generation » of managers
This new generation of managers will have to face up to the competition growing between
the destinations and the products, more “offensive” developers and the arrival of new
players on the scene, due to the fast growth of direct and internet sales. The aim of the
La Rochelle Business School of Tourism is to train future general managers to be multi -
skilled and read to take on the ne challenges of a global ind str We ish to eq ip o r
Tourism honored by La Rochelle
Business School
An initiator of events, our school jointly organi-
zed the “Champlain” conference in May 2006,
with the Centre for Research and Training of
the University of Quebec, in Montreal and the
University of Angers (Département ESTHUA).
This international event brought together 200
participants from nine different nationalities,
(professionals and researchers), for several
workshops dedicated to the tourist sector.
The themes discussed during these two days
have provided the basis of work, which will be
followed for two years. In 2008 the results of
this work will be presented in Quebec and in
Montreal, on the occasion of the 400th anniver-
sary of the foundation of the town of Quebec,
by the navigator Samuel de Champlain, born in
Brouage (near La Rochelle) in 1567.
Grand Pavois Boat Show - La Rochelle
Francofolies - La Rochelle
3. La Rochelle, Research Centre for all forms
of tourism
The third most visited town in France, La Rochelle welcomes more
than three million tourists per year, of which a third are international
visitors. This is an exceptional opportunity for future graduates of La
Rochelle Business School of Tourism who will find here a dynamic
environment with numerous tourism activities.
Urban Ecology
Since 1976, the city of La Rochelle has highly rated among the
pioneers with regards to ecological transportation. At this time, the
city put into circulation the first “yellow bicycles” which have become
renown, even outside the borders of France. Equally, following the
initiative of the first “Car-free-day” in 1997, the town has since deve-
loped, in the last 15 years, the use of self-service electric vehicles.
An electric ferry-boat also links the two banks of the old port. An
undisputable asset, at just the moment when everyone is considering
sustainable development and ecological mobility.
Culture and Arts
Cultural town “par excellence”, La Rochelle welcomes throughout
the year visitors of national and international renown, thanks to
its infrastructure. “La Coursive” (“The Passageway” cultural centre),
participates in the French network of national film and theatre
festivals. It offers each year the opportunity to see some sixty shows
and screens more than a hundred films. With an average of 130,000
international spectators per season, its popularity increases by 10%
per year. On the events side, the music festival created in 1984 “Les
Francofolies”, pays homage to French songs every year, in July.
During a period of six days, the festival welcomes more than 60,000
spectators and around 100 artists, of whom two thirds are “discove-
ries” or up and coming artists.
As for the La Rochelle film festival, the second most important
ter Cannes, in terms of visitors (70,000 spec-cc
has been the meeting point for French and
tional film makers and actors, since 1973.
Sport Events
La Rochelle is a town of sporting events.
Rugby : the yellow and black stripes of they
Rochelais Stadium have been at the highest
level for a hundred years.
Sailing : the reputation of the local teams needs no further enhan-
cement, thanks to the French Sailing Centre. The town regularly wel-
comes arrivals, departures and stages of prestigious nautical races
(the French sailing “Tour de France”, the Volvo race, the Global
Challenge, International sailing week, the Afflelou – le Figaro solo
race, Transat 6.50, La Rochelle - Salvador de Bahia).
Then there is the Autumn Race and its 200 participants and the
marathon (the second largest in France) which brings together
no less than 8,000 international runners, both professionals and
amateurs.
Business Conferences
With the “Espace Congrés” (conference centre) La Rochelle has at its
disposal two sites for the organization of events, for up to 2,000 peo-
ple. “L’Encan” regularly welcomes exhibitions, conferences and events
of great stature, such as the International Documentary Market,
“Sunny side of the Doc”. For four days in the month of June, this
annual rendez-vous of 1800 international professionals, provides an
opportunity to create the synergies and networks necessary for the
circulation and dissemination of documentary programmes. Other
important La Rochelle events include: “Le Grand Pavois”, the most
important European nautical exhibition and third most important
international show. Created in 1973, this boat exhibit, considered
essential by amateur sailors and professionals, welcomes more than
100,000 visitors on more than 60,000m2 of exhibition space.
Health and Natural Therapies
Facing the Atlantic Ocean, La Rochelle has a privileged, geographical
situation for tourists who want to combine health and leisure. Not
surprising then, that one finds in the proximity, no less than four tha-
lasso therapy centres (Thalazur in Châtelaillon-Plage, Relais Thalasso,
Richelieu and Thalacap on the Ré Island), as well as the thermal
baths at Rochefort sur Mer. A form of tourism in full flight, which is
also a La Rochelle asset.
The University of Angers –
« Département Esthua »
A French university noted for the training of managers, dedicated to industry and
tourism and the service industries, the University of Angers has had, since 1982, a
specific department – L’ESTHUA- (Etudes Supérieures de Tourism et d’Hôtellerie de
l’Universitaire de Angers = Advanced Studies in the Tourism and Hotel industry, of the
University of Angers.) The partnership linked with ESTHUA for several years, gives the
opportunity to students to be awarded, in addition to the title “Bachelor’s” delivered
by La Rochelle Business School of Tourism, the French National Academic Degrees
issued by the University of Angers, Département ESTHUA, specifically :
• The Academic Degree « Licence: Economie et Gestion – Ingénierie des Services » is
delivered after assessment of 3 years of study (or 180 ECTS*)
• The Academic Degree « Master’s: Economie et Gestion – Management des
Organisations Touristiques » is delivered after assessment of 5 years of study (or
300 ECTS*)
* ECTS = European Credit Transfer System according to Bologna Protocol
L’Ecole des Sciences de Gestion –
The University of Québec, Montreal
Featuring among the most important university training centres in North America,
UQAM (L’Université du Québec à Montreal) has, at its heart, a French management
school : with its 225 lecturers and more than 25 years of experience in the teaching
of business management, in the sector of tourism and its active role at the heart of
the Worldwide Organization for Tourism, the ESG- UQAM is a strategic partner of the
La Rochelle Business School of Tourism amongst others, in the educational develo-
pment of its “Executive Diploma”. This programme of continuous training, designed
for working managers, offers the opportunity to those who wish, (after three years of
professional experience in the sector of tourism and a qualification at Master’s level),
to opt for international tourist management training, at a high level, whilst pursuing
a complimentary training in partnership with the University of Angers, Département
ESTHUA, leading themselves towards an MBA in a specialized area, awarded by the
La Rochelle Business School of Tourism.
The University of Littoral Côte d’Opale
This University brings together 11,000 students, spread across four campuses :
Boulogne sur Mer, Calais, Dunkirk and St Omer. For several years it has run degree
courses of “Licence” and Master’s, dedicated to the initial and continuous training,
of the Management of Tourist Projects. Internationally recognised for the quality and
pertinence of its research work, in the area of tourism, the partnership with ULCO
gives students from La Rochelle Business School the opportunity to be awarded in
addition to the title of Bachelor’s (delivered by the La Rochelle Business School of
Tourism), the National Academic Degree issued by the University, specifically “Licence
Professionnelle Hôtellerie Tourisme”.
La Rochelle Business School has been associated for a number of years with three prestigious
educational establishments in the field of tourism, event management and leisure. Such
partnerships with institutions that count in the tourist industry have enabled our students to
benefit from intensive programmes and dual degrees (Bachelor’s and Master’s Degrees).
Furthermore, over the past years, about 800 business partners have recruited our graduate
students and apprentices as well as students right after their work placement.
>3 hours from Paris by TGV
>1h55m from Bordeaux
>1h45m from NantesLa Rochelle is the gateway
to the new world,
open on the future and
enriched by its traditionsA monumental heritage and an exceptional history
…ANDRÉ TRIGANO, ADVENTURE LINE PRODUCTIONS,
AIR FRANCE, AQUITAINE DIFFUSION ARTISTIQUE
SPECTACLE, ATLANTIC & PACIFIC BUSINESS TRAVEL
PTY LTD, BAINS ET CASINO DE L’LL ATLANTIQUE -
PALAIS DE L’ATLANTIQUE, BARCELONAROOM.COM,
BROOKLYN INTERNATIONAL FILM FESTIVAL, CASINO
DE BORDEAUX STAB, CENTRAL PARK, CDT CHARENTE-
MARITIME, CLUB MEDITERRANEE, CONSEIL GÉNÉRAL
DE CHARENTE-MARITIME, CUNY TV, EMOTION, EURO
DISNEY, EURO RSCG, FEDERATION FRANCAISE DE
RUGBY, FESTIVAL INTERCELTIQUE, FRANCAISE DES
JEUX, FRANCE BLEUE, FRANCE INTER,GROUPE LUCIEN
BARRIÈRE, ACCOR FILIPACCHI MEDIA, HELIFRANCE
PARIS HELICOPTERE, HILTON, INTERCONTINENTAL
TAHITI RESORT & SPA, KARAVEL, M6, MC DONALD’S,
MERCURE PARIS ILE DE FRANCE, NOVOTEL, PIERRE ET
VACANCES, PLANET HOLLYWOOD, SACEM, SODEXHO,
V.V.F. VACANCES, VACANCES CARREFOUR, VIRGIN
EXPRESS, VOYAGES FRAM, YELEN MUSIQUES…
but also…
FÉDÉRATION DÉPARTEMENTALE DE L’HOTELLERIE DE
PLEIN AIR, SITES REMARQUABLES DU GOÛT, UNION
DES METIERS DE L’INDUSTRIE HÔTELLIÈRE
For further details :
www.larochelle-tourisme.com
www.charente-maritime.orgBrouage / La Rochelle
Fort Boyard
Professionals Forum 2006
4. Membership of a booming Business School,
at the heart of a new generation campus.
Composed of seven, advanced management, teaching courses, the La
Rochelle Business School has witnessed, since its creation, an exponen-
tial growth in its roll numbers. To cope with the number of students,
and in order to offer a framework for study and optimal conditions for
learning, we doubled the surface area of our premises in 2004. This
expansion was accompanied by equipment and modern educational
facilities permitting innovative teaching skills, structured around one
to one and e-learning.
The guarantee of the quality label
In addition to the strong points of the course structure, the quality
of our programmes rests with the merits of the teaching staff, at the
disposal of the students. The school places itself in a leading position,
ahead of other schools of commerce, in terms of rate of managerial
staff and levels of qualification of its permanent staff. This earned it
the right to take part in the section of the “Grandes Ecoles Conference”,
bringing together the best Business Schools in France and to qualify to
receive the ISO 9001 certificate.
A confirmed centre of expertise, in the
pioneering sectors
In resonance with the strong points of the local economy and attentive
to the concerns of business, our school anchors itself to the manage-
ment of its research department. Pioneer in matters of sustainable
development, leader in the domain of tourist projects and event mana-
gement and recently positioned on the contemporary problems of cus-
tomer loyalty, the La Rochelle Business School still differentiates itself
on the school scene by its capacity to be permanently innovative.
Daniel Peyron
General Director
Our job, at the heart of
La Rochelle Business School of Tourism,
is firstly to help you prepare yours.
« We will, of course, accompany you in the learning of
management techniques, applied to the leisure and tourism
sector but we will equally encourage you to acquire a general
and international contemporary culture, which represents,
in our eyes, and specifically in the tourist industry, a key to
the vault of the combined tools of management, which are
equally essential for your success.
If your diploma represents one of the conditions of entry into
this sector, that, in itself, is not sufficient.
By definition, opting for the world of tourism, is to make the
choice to abolish the frontiers between theory and practice.
To this end, thanks to your work experiences and different
tasks within various companies, we will bring alive your
studies, by providing a cocktail of concrete experiences,
which, little by little, will personalise your CV, guiding it
towards your own personal project. Added to which, studies
abroad will be offered to you in one of our 69 partner
universities, in more than 26 countries.
Finally we will invite you to enhance the value of the word
“leisure” by encouraging you to participate in one of a
number of activities, which form part of the social life of the
La Rochelle Business School. This live experience of enterprise
is an integral part of our pedagogy. It also represents at the
same time a major factor of differentiation in the leisure and
tourism employment markets, where you will be able to turn
your dreams into reality.
To help you get there, we will help each one of you to refine
your arguments, in the progressive construction of your CV,
in three languages …but the essential will remain with you
alone: “to learn to combine all your skills, enthusiasm and
will, to dare to become who you are… »
1600 students
400 foreign students
21 nationalities
175 visiting staff
69 international agreements
50 corporate partners
32 clubs and associations
10,500 m2
of premises
Keyfigures
Perfectly under control, regular growth
Today, the La Rochelle Business School represents a body of 1600
students who are enrolled across its whole range of initial training pro-
grammes. These enrolments are constantly evolving as demonstrated
in the diagram opposite
Increased teaching staff and ever growing
academic requirements
In view of the growth of the number of students enrolled and in order
to maintain a high level of managerial staff, the La Rochelle Business
School has doubled the size of its teaching staff, in four years. It repre-
sents, today, a perfect balance between practitioners and researchers.
1250
1100
1350
1470
1600
students
2002-03 2003-04 2004-05 2005-06 2006-07
Pointofview
Javin Guzman
3rd year student
« I was born in Mexico in a town with 4
million inhabitants (Puebla). After having
passed the equivalent of my Baccalauréat, I
decided to take a sabbatical year in Europe.
It was during this trip that I discovered
La Rochelle and I decided not to leave the
city again.
As I have always wanted to work in commer-rr
ce, I passed the entrance exam and I joined
the La Rochelle Business School. »
5. Languages and cultural openings plus a variety of experiences,
in different fields and environments.
25% of the teaching is dedicated to languages, cultural exchange opportuni-
ties and the international dimension of tourism.
The teaching is conducted in French and English with the objective of reaching
a bilingual level by the end of the Bachelor course and of the Master’s course
(for parallel admissions to the 3rd, 4th and 5th year).
International placements and missions abroad are offered, supported by the
school placement office and international office.
Study sessions in the network of 69 partner universities are possible.
Debate with students and staff from other countries and cultures: 400 interna-
tional students are integrated into the heart of the school each year.
Tourism Research Methodology
Event and Tourism Management
Tourism Strategic Marketing
Financial Strategy and Budget Control
Business General Management
Assessing a strategic plan
Conducting a professional assignment
Management of Events, Conference,
Exhibition, Festival Management
Management of Destinations, Resort and
Attraction Management
Facilities Management
Information Technology Management and
Contract Conditions
Sectorial Specialities: Events, Hospitality,
Tourist Facilities
The balance between theory and practice, specialist staff
supporting your choice of career, depending on your aptitude
and the job opportunities and the chance to learn the tools of
management, in the business sector
Each year, 4 weeks of tutored workshops to bring real answers to requests
made by organizations and businesses in the tourist sector.
Each year, 6 days are dedicated to employment enquiries and to meetings with
experienced professionals.
The objective of the personal and professional plan is to accompany students
on their personal route, in order to help them to develop their potential within
the framework of a real, personal marketing plan. This accompaniment takes
place in the following way, thanks to a strategic job plan:
Self - evaluation, plus an outline of a first, professional and personal project.
Analysis, based on an exploratory piece of work and a comparison with the
realities of the world of work, achieved by means of enquiries into jobs and dif-
ferent sectors of activity and meetings with professionals. This project is conduc-
ted in teams and results in the writing of a sectorial monograph.
Translation of the professional project into a “futurum vitae”, which necessitates
major choices of options and determines the nature of the tasks to be followed.
Exploration of a geographical zone and a sector of activity , with a view to faci-
litating the choice of a main area of study, either geo-cultural or sectorial.
The production of a personal and professional project.
Evaluation of the end of the programme, permitting the finalisation of the per-
sonal and professional project, with respect to a job, or the course of study to
be pursued. This work being the object of a presentation in front of a panel of
professionals (DHR, recruitment specialists and permanent staff of the school.)
This strategic job plan is enriched throughout the training period thanks to the
cycle of professional conferences, on such topics as sectors, the geo-political
environment, personal development courses: improvisation courses, charisma,
situational intelligence, body language and individual, professional coaching.
Know–how, personal development, learning how to manage one’s relations with others : colleagues, partners and clients.
BACHELORPROGRAMME
PROFESSIONALISATION
13 months of work–experience during the 3 years leading to the Bachelor qualifi-
cation, 10 months of work-experience during the 2 years leading to the Master’s
degree and the possibility of doing a sabbatical year, between the Bachelor and
Master’s courses.
80% of courses are delivered by professionals.
A variety of teaching experiences, courses, seminars and case studies, (certain
taking place on consecutive days).
A study pattern well adapted to students who wish to put into practice their
knowledge alongside their studies and who want to have the experience of enri-
ched studies, which will, in turn, enrich their CV.
Learn to design, operate and commercialise attractions, events, and customer activities :
Creative Capacity and Innovation
Autonomy and International Mobility
International Team Leadership
Company Leadership (charisma, network)
Risk Management and Strategic Decisions
Organisation and Management
of Service Industries
Finance, Control and Accountancy
Management
Purchase Management
Fiscal and Juridical Management
for the Tourist Industry
Human Resources Management
Project or Tourist Product Management
Marketing of Services
Canvassing, Sales and Distribution
Product Conception - Tourism Supplies
Communication for Tourism Development
Management of Destinations and
Industry Structures
Tourism Forecasts
International Tourism
Development of Sustainable Projects
(tourism, society, and heritage)
Lobbying and Sales Techniques
Computer Management and E-commerce
Sectoral Specialities: Hospitality
Management, Sales and Distribution,
Entertainment Management
Customer Relations Management
Management of Cultural Diversity
Negociation Skills
Etiquette and Business Practice
Event Management
Leadership and Customer Relations
Languages and Cultures
Professional Development
Personal Development
MASTERPROGRAMME
INTERNATIONALPERSONALDEVELOPMENT
6. Option1Option2
Service Management 135 h 18
Management and Tourism 90 h 12
Leadership Management 90 h 12
Languages and culture 135 h 18
Work Placement 3 months 10
Management 225 h 30
Tourism 90 h 12
Leadership 135 h 18
Work Placement 4 months 10
Management 175 h 24
Tourism 90 h 12
Hospitality, Destination and Attractions
or Events Management (Elective) 135 h 18
Leadership 50 h 8
Work Placement 5 months 10
Option3
ThirdYearSecondYear
Bachelor
Year 1
Validation of a
Bachelor Degree and
of a « Licence
Professionnelle »,
in a choice of areas :
Validation of a
Professional Master’s
Degree and of a
Graduate Degree,
in a choice of areas :
Entry possible after
a Master’s Degree and
4 years of professional
experience
Entry possible
after 3 years
of study
Baccalauréat*
Entry possible
after 2 years
of study
Master
Year 1
Bachelor
Year 2
Bachelor
Year 3
Introductory Period
4 weeks
Master
Year 2
Entry possible
after 4 years
of study
Professional life
Specialized M.B.A. Professional
life
• Tourism
• Destinations and
Attractions
• Events and Entertainment
Management
Professional life
* Or equivalent to French « Baccalauréat »,
High School Diploma, International
Baccalaureate or equivalent
Introductory Period
8 weeks
Introductory Period
12 weeks • Hospitality Management
• Destination and
Attractions Management
• Events and Entertainment
Year 1
> Baccalauréat or Equivalent High School
Certificate (international students)
> Evidence of a good proficiency
in English or French
> Motivation for joining the Tourism
Industry (work experience for instance)
Year 3
> Higher Diploma in Tourism, Hospitality
or Business Management
> Evidence of a good proficiency in English
or French
> Work experience (internship for instance)
completed in the field
> Bachelor Degree or
Equivalent Higher
Diploma
> Evidence of
Proficiency in
English or French
> Work experience
in the field (for ins-
tance, internships)
FirstYear
First Semester
Management Fundamentals 180 24
Second Semester
Industry Fundamentals 180 24
Work Placement 5 months 12
Master1
Master2
Third Semester
Strategic Management 180 24
Fourth Semester
Major : Strategic Hospitality Management
Merchandising Hospitality Services 45 6
Operating Profitable Hospitality Services 45 6
Strategic Hospitality Management in Action 45 6
Major : Strategic Destination and Attractions Management
Merchandising Destinations and Attractions 45 6
Operating Profitable Destinations
and Attractions 45 6
Strategic Destinations and Attractions
Management in Action 45 6
Major : Events and Entertainment Management
Merchandising Events and Entertainment 45 6
Operating Profitable Events
and Entertainment 45 6
Strategic Events and
Entertainment Management in Action 45 6
Work Placement
Internship 6 months 20
Mission 60 10
* ECTS: European Credit Transfer System (Bologna Protocol);
2 ECTS = 1 CT (North America System)* ECTS: European Credit Transfer System (Bologna Protocol); 2 ECTS = 1 CT (North America System)
List of Contact ECTS*
Subjects Hours
List of Contact ECTS*
Subjects Hours
List of Contact ECTS*
Subjects Hours
