1st session on Business Research Methodology and the types of research to begin with.

1. Research Types
Session 1
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2. Research Types
 Class Content
 Activities
 Questions
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3. Research Types are on the Basis
 Intent ( Applied, Exploratory, Descriptive and Evaluation )
 Methods ( Analytical, Survey, Experimental, Inductive and Deductive)
 Approach ( Qualitative and Quantitative)
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4. Scientific Research vs Social Research
Scientific Research
 Absolutism
 Deterministic
 Quantitative Study
Social Research
 Relativism
 Interpretavism
 Probabilistic
 Qualitative and Quantitative Research
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5. Types of Research
 Fundamental Research (Scientific Theory Development, Social Research Theory,
Management Theory , scope: Generalisation)
 Applied Research
 Action Research
 Exploratory Research
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6. Fundamental Research
 Examples: Newton’s law of Motion
 Kepler’s Theory on Planetary Motion
 Maslow’s Theory of Need
 Micahel Porter Five Force Model
 It can be Qualitative or Quantitative
 One needs to Genralise
 Sole objective to develop Knowledge
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7. Applied Research
 Applying fundamental Research Theory and Knowledge for the practical solution
 There is scope of development of knowledge and theory to apply to solve day to
day problems
 Marketing Research , Organisational Behaviour, Portfolio Management
 It helps in solving immediate problems faced by society, industry and business
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8. Action Research
 There is no scope for the development of theory
 It is applied to solve the practical managerial and social problems
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9. Exploratory Research
 First time encountering something one is trying to explore something
 Follow Qualitative and Quantitative Research Method
 Qualitative Research : Observation, Participatory Observation, in-depth interview
Focus Group discussion, Ethnonography, Phenomenology
 Descriptive Research: Statistical and Graphical research
 It helps in identifying the research problems, variables ( dependent and
independent variables)
 Going through Literature review, secondary data
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10. Types of research
 Correlational and Causal Research
 Historical Research
 Analytical and Decision Making Research
 Conceptual and Empirical Research
 Operational Research
 Interdisciplinary Research
 Longitudinal and Cross sectional
 Qualitative and Quantitative
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11. Correlational and Causal Research
 It test how one factor is influencing the other variables
 Regression: simple regression, multiple regression, discriminate regression, logistic
regression, dummy regression
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12. Historical Research
 Past event and ideas
 Archaeological Research
 Hermeneutical Study
 Dialectics
 Text Mining ( Tidy R) NLP
 Content Analysis ( QCA analysis R Adrian Dusa)
 Regression Marketing Research Bash and Malhotra
 Multivariate Data Analysis by Anderson
 Econometrics by Gujrati
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13. Analytical and Decision Making Research –
Action Based
 Content analysis, Text mining, Statistical Analysis
 Research for the purpose of Decision Making
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14. Conceptual Research and Empirical
Research
Conceptual
 Literature Review
 Developing Concept
 Formulating new concepts and
indicating scope of development of
new theory
 Philosophical
 Rational means developing the
theories through reason
Empirical Research
 Experimentation
 Experiences
 Data collection through senses,
observations, etc.
 Test , re-testing
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15. Operations Research
 Relating to Manufacturing, production, service operations
 Supply chain and logistics research
 Linear Programming
 Transportation
 Game theory
 Integer and Binary integer programming
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16. Interdisciplinary and Group Research
 Modern Days development
 Behavioural finance- Medical Science
 Behavioural Finance- Government Policy
 Meditation-Human Resource Development
 Physics- Maths – Finance- Behaviour
 Psychology- Economics
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17. Longitudinal Research( Time series Temporal) vs
Cross (Spatial, Place)Sectional Research
 Panel Data Analysis
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18. Glimpse of Qualitative vs Quantitative
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19. Activities: Go through The Papers identify the
different Research Type as Discussed
 https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=momentum+in+physics&oq=Mome
ntum+in+Phy
 Relativistic thermodynamics: transverse momentum distributions in high-energy physics
 https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Newton%C3%A8s+Law+of+Motion
&btnG=
 Designing computer games to help physics students understand Newton's laws of motion
 https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=Communal+Harmony&btnG=
 Download Paper Sufism and Communal Harmony
 https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=financial+portfolio+management&o
q=Financial+Portfolio
 Financial portfolio management system and method
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20. Questions
 What do you mean by Fundamental Research?
 What do you mean by Qualitative research?
 In what context example of Michael Porter Five force model is highlighted>
 What do you mean by descriptive research?
 What do you mean by exploratory research?
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