This presentation is the part of My PGDLIM Course in Central University of Gujarat

1. Promoting Information
Product as Brand
Ambassador
Abid Fakhre Alam
PGDLIM, SLIS
CUG

2. Central Government Library
Association
O In May, 2004, this association was established
in Dehradun, Uttarakhand under the Ministry of
Culture, New Delhi.
O The main aim is to provide help to the central
Government Library Professional by providing
the support in finance, give assistant and
resources to enhance their skill.
O It also provide assistant to organize the
Conference, Workshop, Seminar, Training to the
Central Government library Body.

3. Role of Brand Ambassador
O Represent and share the information
about organization, their product and
Services that informs and motivate to the
customers.
O Became one of the many faces and
representor of the association.
O Having a strong Connect in Social media
to promote the Association and their
services and product.
O Create Awareness of the Association in
public face.

4. Promotion Platform
O Social Media
O Email Marketing
O Ads
O Host an Event
O Networks Promotion
O Share Customer Reviews
O Discussion lists

5. Information Product
O Information is the power and Library and
center is the reservoir of the information.
O Information Product is Intellectual output that
can make for the specific purpose and to the
specific type of customers and market Place.
O Some Type of Information Product are eBook,
Workshop, Periodical, Databases, etc.

6. My Information Product
on
E-workshop on Open Source Software.
O This Workshop is to aware the Central Library
Professional about Open Source Software in the
Library Field.
O This workshop give the brief information about the
Management and Digital Library Open Source
Software.
O This Workshop gives the understanding about How
to the Installation, Customizations, Data Migrations,
Linux etc.
O This workshop is the free of Cost.
O This workshop use only for Education purpose.

7. Benefit
O It enhance the technical skill of the central
government library professional.
O It also create the awareness of the open Source
Software.
O Trace and know the latest trend of the Open
Source Software in the our field.
O To make more enthusiasm and more
undependable.
O To make that much capable and Understandable
to delivered good services to the Users.
O To make the professional knowledgeable that can
teaches to other staff.

8. Conclusion
O In the field of the Library Professional and other
filed, Association play the important role to
enhance the profession as well as the
professional, Association works for the
betterment of that field. He support to the
organization, Institute and professional by
financial support, Technical support,
administrative supported.
To be Cont..

9. O The Brand Ambassador plays the
important role for the association to create
and generate the user toward the
association. There are many way through
which the Ambassador promote the
product and services as well as the
association such as Social Media (Digital
Media), Print Media, etc
Cont..

10. Thank You
?