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Digital Fragmentation: Adapt To Succeed In A Fragmented World
1.
2.
WHAT’S ON DECK
TODAY? A new landscape: how increasing barriers to globalization are RESHAPING GLOBAL STRATEGIES Copyright © 2017 Accenture. All rights reserved. 1 What does it mean for international business? COST, COMPLEXITY AND COMPROMISE2 Anticipating and investing FOR A NEW REALITY3 Four steps TOWARD DIGITAL RESILIENCE4
3.
GLOBAL BUSINESS IS WAKING UP TO
A NEWLY FRAGMENTED WORLD
4.
MOVING PEOPLE, PRODUCTS,
SERVICESAND EVEN DATAACROSS BORDERS IS INCREASINGLY DIFFICULT Copyright © 2017 Accenture. All rights reserved. Source: Greenleaf, Graham, Global Tables of Data Privacy Laws and Bills (4th Ed, January 2015) (January 30, 2015). (2015) 133 Privacy Laws & Business International Report, 18- 28; UNSW Law Research Paper No. 2015-28 More than 1,200 trade-restrictive measures were adopted by G20 members since October 2008 and remained in force in 2016 The number of countries with data privacy laws more than tripled in the last two decades Global foreign direct investment inflows remain below their 2007 pre-crisis peak (trillions of dollars) Source: World Trade Organization Secretariat Note: Breakdown for 2008 and 2009 remain unpublished Source: UNCTAD
5.
MEDIASENTIMENT TOWARD MULTINATIONALS IS
WORSE THAN DURING THE FINANCIAL CRISIS Copyright © 2017 Accenture. All rights reserved. Text analysis of the evolving media sentiment toward multinationals, 2006-2016 Balance of positive and negative terminology associated with multinationals in media articles Positive Sentiment Negative Sentiment Source: Accenture analysis of more than 45,000 articles from tier-1 global media sources, 2016
6.
Copyright © 2017
Accenture. All rights reserved. … AMIDASURGE IN NEGATIVE SENTIMENT FOR GLOBALIZATION AND GROWING POSITIVE FEELINGS FOR NATIONALISM Source: Accenture analysis of more than 45,000 articles from tier-1 global media sources, 2016 Balance of positive and negative terminology associated with globalization in media articles Balance of positive and negative terminology associated with nationalism in media articles Global Financial Crisis Global Financial Crisis Text analysis of the evolving media sentiment toward globalization and nationalism, 2006-2016 Positive Sentiment Negative Sentiment
7.
Copyright © 2017
Accenture. All rights reserved. SECTOR SIZE, ANNUAL REVENUE COUNTRY, HQ ACCENTURE SURVEYED CIOS AND CTOS GLOBALLY
8.
AN OVERWHELMING MAJORITY
OF DIGITAL DECISION-MAKERSARE CONCERNED 86 percent believe their IT functions are vulnerable to increasing barriers to globalization. 88 percent see it as a problem for the company as a whole. Increasing barriers to globalization are a problem for my IT function Increasing barriers to globalization are a problem for my company as a whole Copyright © 2017 Accenture. All rights reserved. Source: Accenture/Roubini Thought Lab survey of CIOs and CTOs, 2016
9.
GLOBAL IT STRATEGIESARE INCREASINGLYAT
RISK 86 percent of CIOs and CTOs say their IT strategies and systems are vulnerable. How vulnerable are your company’s IT strategies and systems to the increasing barriers to globalization? Copyright © 2017 Accenture. All rights reserved. Source: Accenture/Roubini Thought Lab survey of CIOs and CTOs, 2016
10.
MANY COMPANIESAREALREADY CONSIDERING EXITING
MARKETS Copyright © 2017 Accenture. All rights reserved.Copyright © 2017 Accenture. All rights reserved. Source: Accenture/Roubini Thought Lab survey of CIOs and CTOs, 2016 74 percent of CIOs and CTOs say they are likely to exit markets, or delay or abandon market- entry plans, over the next three years due to restricted flows of data, people, products, and services. How likely is it that your company will exit a market, delay market-entry plans or abandon market-entry plans as a result of increasing barriers to globalization?
11.
IT COSTS HAVEALREADY
RISEN, AND WILL CONTINUE TO CLIMB Copyright © 2017 Accenture. All rights reserved. Source: Accenture/Roubini Thought Lab survey of CIOs and CTOs, 2016 Have/will rising barriers to globalization increase(d) IT costs? Key drivers are (1) increasing input costs, such as IT talent, and (2) meeting requirements to duplicate or multiply IT infrastructures (e.g. data centers).
12.
DIGITAL CAPABILITIES WILL
BE COMPROMISED Copyright © 2017 Accenture. All rights reserved. Increasing barriers to globalization compromise abilities in… Source: Accenture Digital Fragmentation Survey 2016 Cloud services Cross-border analytics Operations across national IT standards
13.
Copyright © 2017
Accenture. All rights reserved. Source: Accenture Digital Fragmentation Survey 2016 STRATEGIC AND OPERATIONAL PLANS ARE BEING FUNDAMENTALLY REVISED Global IT architectures Physical IT location strategy Cybersecurity strategy/capabilities Increasing barriers to globalization are making CIOs and CTOs rethink...
14.
“Any restriction to information
adds to cost, bureaucracy and slows things down” David Smoley CIO, AstraZeneca
15.
RISING COSTS WILL
BE MATCHED BY RISING OPERATIONAL COMPLEXITY AND RISK Copyright © 2017 Accenture. All rights reserved. Mandated data localization does not allow sharding, whereby data is split and stored in separate locations for security. GREATER SECURITY RISK Additional data centers will require additional coordination. MORE INTEGRATION WORK Data will have to comply at all organizational levels and with all suppliers, contractors, collaborators, and customers. CROSS-BORDER COMMUNICATION COMPLIANCE Organizations will have greater need to track new and upcoming legislation, complete compliance paperwork, and communicate requirements to partners. MORE RED TAPE Localization rules will require hiring local IT talent and vendors to build and manage local data centers. FINDING MORE TALENT IN MORE PLACES
16.
DIGITAL PROSPECTS WILL
DIM AS GROWTH- DRIVING TOOLS ARE CONSTRAINED BIG DATA & ANALYTICS CLOUD CIOs and CTOs identify new digital business models among their most vulnerable areas INTERNET OF THINGS Copyright © 2017 Accenture. All rights reserved. Source: Accenture/Roubini Thought Lab survey of CIOs and CTOs, 2016 Digital tools and business models depend on rapid, unrestricted flows of data.
17.
BROADER ECONOMIC GROWTH
WILL BE AFFECTED Copyright © 2017 Accenture. All rights reserved. Localization requirements risk obstructing the online purchase of travel products and services that have traditionally been housed on global systems. RUSSIA An impending ban on the export of mapping data will make services like driverless cars more difficult to develop and grow. SOUTH KOREA Data localization requirements build barriers for startups trying to access international services, driving new companies abroad. INDONESIA Localization requirements obstruct startups from using cheap, powerful platforms abroad. VIETNAM Source: Bauer, M. et al, The Costs of Data Localisation: Friendly Fire on Economic Recovery, European Centre for International Political Economy, Occasional Paper, No.3/2014 Brazil EU-28 China India Indonesia S. Korea Vietnam Simulated impact of economy-wide data localization requirements, percent of GDP
18.
MOST CIOS AND
CTOS ARE RESPONDING WITH MORE INVESTMENT IN AUTOMATION AND NEW IT ARCHITECTURE Copyright © 2017 Accenture. All rights reserved. Actions already being taken by firms today, in response to increasing barriers Source: Accenture/Roubini Thought Lab survey of CIOs and CTOs, 2016 Increasing investment in automation to offset labor restrictions Reorganizing global IT architectures and governance structures Relocating IT investments from less to more open markets Increasing use of local IT suppliers (versus regional or global suppliers) Increasing investment in technologies that integrate systems operating under different national standards Relocating IT investments from more to less open markets Increasing investment in local IT talent in targeted markets
19.
Copyright © 2017
Accenture. All rights reserved. THERE WILL BE WINNERSAND LOSERS IN THIS NEW ERA Acting on simple “dos and don’ts” today can boost a company’s fortunes tomorrow. INFRASTRUCTURE FOOTPRINT Build data management capabilities and redundancy in multiple locations Depend on centralized and rigid data structures DIGITAL VISION Understand digital growth as a complex journey See digital growth as a simple inevitability GOVERNMENT RELATIONS Partner with policymakers and regulators to help shape the rules Assume that business priorities will override national concerns BRANDING Invest in “looking local” Rely solely on your global reputation OPERATING MODEL Prepare for new and changing regulations by designing agility into your operations Encumber yourself with technology, processes and cultures that hinder change
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FOUR STEPS FIRMS
CAN TAKE TO SUCCEED IN THE NEW, FRAGMENTED GLOBAL REALITY ADD A NEW LENS TO STRATEGIC PLANNING Copyright © 2017 Accenture. All rights reserved. 1 MAP AND DE-RISK DATA FLOWS2 BUILD LOCAL ADVANTAGE 3 USE TECHNOLOGY AS PART OF THE SOLUTION 4
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1:ADD ANEW LENS
TO STRATEGIC PLANNING Copyright © 2017 Accenture. All rights reserved. Boards must acknowledge the impact of an increasingly fragmented world by dedicating time to discussing its implications across the business. Ask yourself: Do we need to rethink our geographic footprint or reallocate investments across markets? Are we comfortable with the distribution of key global functions and IT architecture? Do we have the right cybersecurity strategy and capabilities? Are we ready to change our structure in response to new legislation?
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2: MAPAND DE-RISK
DATAFLOWS Copyright © 2017 Accenture. All rights reserved. The flows of information needed for key management decisions and business operations— particularly where digital technology is at the core of the business offering—must be protected. Prepare for new risks by asking these questions: Does our current IT architecture jeopardize crucial data flows? What data regulations might affect the flow of information needed for key management decisions? Does our data architecture strike the right balance between security and ease of use? What systems do we have to identify, track, and mitigate regulatory threats to critical data structures?
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3: BUILD LOCALADVANTAGE Copyright
© 2017 Accenture. All rights reserved. Growing barriers and rising skepticism of multinationals makes it more important than ever for firms to be local in their key markets—and to be recognized as such. Important considerations include: Do our customers see us as part of their community? Is our brand integrated with local minds? Are we investing enough in local technology ecosystems and building relationships with local partners? How much do we invest in local talent— especially in IT talent? How strong are our relationships with local policymakers? What would strengthen them?
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4: USE TECHNOLOGY
AS PART OF THE SOLUTION Copyright © 2017 Accenture. All rights reserved. Smart use of technology will provide a strategic advantage for smart multinationals, which are asking themselves questions like: How does national legislation influence where and when we can invest in 3D printing? What is the best choice for cloud structure? What degree of centralization is right for us? What role can AI solutions play to help us deal with talent migration limits? Can blockchain help us manage our work in a balkanized technology environment?
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CONTACT US Omar Abbosh Chief
Strategy Officer Accenture omar.abbosh@accenture.com Armen Ovanessoff Principal Director Accenture Research armen.ovanessoff@accenture.com Mark Purdy Managing Director – Economic Research Accenture Research mark.purdy@accenture.com Copyright © 2017 Accenture. All rights reserved. Paul Nunes Managing Director – Thought Leadership Accenture Research paul.f.nunes@accenture.com
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APPENDIX: THE PATH
TO DIGITAL GLOBALIZATION WILL BE DISRUPTIVE, PATCHYAND UNCERTAIN Copyright © 2017 Accenture. All rights reserved. Populism creates political pressure to restrict trade and migration, in reaction to rising income inequality and fears of unemployment. Think Brexit. State Nationalism advocates for international barriers to competition in favor of nurturing homegrown firms. Think Internet companies in China. Data Legislation pushes regulation aimed at controlling where data is kept and how it can move. Think the European Data Protection Directive. Powerful economic, social, and political forces are driving change to global flows of technology, talent, and data.
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THANK YOU
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