2. Adam is the youngest of four siblings. Growing
up on the little Bahama island Bimini, he was
always surrounded by art which opened
creativity and the annual Speedboat BTS
photography that was done by the helicopters
and seeing the final products. After pursuing a
degree in architecture, he noticed the love for it
just wasn't there. Although the love for art was.
He gathered 10 years of retail management
experience with 12 years total of retail. He
learned the ins and outs. He also worked with a
few local fashion designers and creatives.
Helping him make a clear focus for his final
direction. Adam then enrolled in the Digital
Marketing program at Full Sail University where
he’s focused on developing digital marketing
skills.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Art Director
• Advertising and Promotional
Manager
• Marketing Manager
Creator Archetype - To realize
potential everywhere and
uncovering originality with
liberated imagination. Avoiding
being lost in inspiration.
Digital Marketing in Fashion
4. • DEMOGRAPHICS: 25-35 years of
age. 60% of male and 40% are
female. College educated. With
predominantly Asian, African
American, and White. Based in
California
• PSYCHOGRAPHICS: Enjoys
showcases, involved in
ComplexCon. 70% choose a healthy
lifestyle mixed with vegetarians
and plant based audiences. Follow
all fashion and urban current
events.
• IDEAL AUDIENCE MEMBERS: Jean
Chung, General Manager
(HYPEBEAST), Ingram Drye
ArtDirector (RL), Nhad D., Director
of Human Resources (LVMH
LouisVuitton)
Recruiters & Hiring Managers LVMH, Adidas, and HYPEBEASTS
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level marketing position at Louis
Vuitton.
‣ Connect and introduce myself to 10
management members at LVMH store level, as
well as 15 LinkedIn members by September 30,
2021.
Mid Term: (2028)
• Achieved Art Director Title.
‣ Gain a social media influence of 2Mill to help
bring in another audience by November 11,
2028. As well as put the brand on a path to to
hit 10 billion in annual revenue.
Long Term: (2040)
• Create a long lasting impression upon all fashion
house and following the footsteps of Virgil Abloh and
being the 2nd Artistic Director as well as longevity.
‣ Create a non-profit that is able to generate 1.5
mill a year to help those from 3rd world
countries. Save 1 million personally and
become a share holder.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 70%
Strong Storytelling 80%
Computers&Electronics 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 50%
Public Speaking 60%
SOFTHARD
7. I help LVMH increase revenue by
bringing new fresh and innovative
fashion and heartfelt connections via
store implements and digital media
storytelling across all platforms.
PROMISE
8. CREDENTIALS
Work Experience:
• 12 years retail
• 8 years of retail management
• Social Media Marketing
• Marketing for JamMonster
• Marketing for Milana Beauty Studio
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• Presidents Cup, A.M. Retail Group
• Most Improved Operations Manager
SE District F21
9. COMPETITION
Kia Cuttino
Industry Experience:
• Marketing Representative
• Marketing Manager
• Affiliate Marketing Analyst FS
Education:
• Master, Entertainment Business and Sports
Management, Full Sail University Alum
• Management B.S, Penn State
Leadership Experience:
• Marketing Director at Mathnasium
• Affiliate Marketing Analyst Full Sail University
Skills and Proficiencies:
• Event Planning - 11 endorsements
• Advertising - 6 endorsements
• Data Analysis- 6 endorsements
• Social Media Marketing 36
Adam Bain
Overall Online Presence:
• 500+ connections. Url has been personalized,
polished headshot, 1 recommendation and 3
given. Grade: Above Great 95 out of 100
Industry Experience:
• 10 years retail management
• Social Media Marketing for Milana
Beauty Studio
Education:
• Current student enrolled in Digital marketing,
B.S. at Full Sail University
Leadership Experience:
• Co-manager role over seeing staff of 100+
Skills and Proficiencies:
• Retail - 21 endorsements
• Customer Service - 15 endorsements
• Visual Merchandising - 14 endorsements
• Marketing - 9 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile. Custom URL. Awards 1.
• Grade: Good, 89 out of 100
10. COMPETITION
Holly Picano
Industry Experience:
• 20 years Artist
• 4 years Internet Marketing
• 1 year marketing Director
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Digital Marketing specialist
• Holly Picano Art, wine labels for “peachy canyon
winery” magazine advertisement for Menendez
Publishing.
Skills and Proficiencies:
• Social Media - 20 endorsements
• Marketing - 17 endorsements
• Advertising - 22 endorsements
Adam Bain
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries,
seven recommendations, two volunteer work,
URL not yet customized. 3 awards and 3
publications.
• Grade: Good, 89 out of 100
Industry Experience:
• 10 years retail management
• Social Media Marketing for Milana
Beauty Studio
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Co-manager role over seeing staff of 100+
Skills and Proficiencies:
• Retail - 21 endorsements
• Customer Service - 15 endorsements
• Visual Merchandising - 14 endorsements
• Marketing - 9 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile. Custom URL. Awards 1.
• Grade: Good, 89 out of 100
11. BRAND POSITION
Creating memorable impressions and
creative images by touching not just
your heart but your mind
ADAM “OUTINGSWITHBAIN” BAIN
Adam gained this nickname
due to the impressions and
memories left behind by the
memories and impressions
made by the images that
have been captured during
all of his foodie marketing.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Small Business Expo (SBE)
‣ December 9, 2021 | Orlando, FL
• Vision Conference 2020
‣ Sep 18 - 20 2020 | Orlando, Fl
• Energy Marketing Conference 14
‣ November 17, 2020| Rosen Centre Orlando, Fl
Digital Marketing
• Primary Content: Create Outings With Bain site as
well as launch proper social media. To help showcase
not only creativity but individuality offered giving a
warm and memorable impression.
• Primary Tools: Instagram, Twitter, and Wordpress -
Using these platforms to showcase all concept
marketing videos and photography. To give an
unlimited amount of content.
• Website: Full Sail digital portfolio site to showcase
school work; Instagram and twitter to showcase
realtime marketing and creative process.
13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking a seasoned fashion house marketer
with 10 years experienced. With but not limited
to a HBCU background
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2022
Technical Skills
• Complete all CRM courses through LinkedIn
Learning Dec 31, 2021
• SEO Foundations - LinkedinLearning, Dec 31,
2020
• Learn Visual Techniques for Microstrategy,
Data Studio, and Tableau - LinkedInLearning,
December 31, 2020
Soft Skills
• Master In-Demand Professional Soft Skills -
LinkedIn learning, Nov. 2020
• Leadership: Practical Skills - LinkedIn Learning
Nov, 2020
14. Adam Bain
You know how Fashion Houses have been
losing the connection with consumers on an
emotional level? Well, what I do is take what the
consumer wants and turn it into a need. In fact over my time
in retail I’ve came across just about every consumer from every walk of
life. Listening and not only that but creating a relatable window.
Previous employers as well as clients have always helped with leaving
great surveys and emails that has aligned with stores I’ve over seen
either land on target or push pass a 15% increase for the year.
“
15. REFERENCES
Kenion, C. (n.d.). Charisse Kenion (@charissek):
Unsplash Photo Community. Retrieved August
23, 2020, from https://unsplash.com/
@charissek
Apply for Digital Channel Manager. (n.d.).
Retrieved August 23, 2020, from https://
jobs.nike.com/job/00498018
Manager Digital Marketing Analytics. (n.d.).
Retrieved August 23, 2020, from https://
jobs.adidas-group.com/adidas/job/Manager-
Digital-Marketing-Analytics/605494901/?
feedId=301201
Summary Report for: 11-2011.00 - Advertising and
Promotions Managers. (n.d.). Retrieved August
23, 2020, from https://www.onetonline.org/link/
summary/11-2011.00
Naglestad, A. (n.d.). Alexander Naglestad
(@alexandernaglestad): Unsplash Photo
Community. Retrieved August 23, 2020, from
https://unsplash.com/@alexandernaglestad
F. (n.d.). Flaunter (@flaunter): Unsplash Photo
Community. Retrieved August 23, 2020, from
https://unsplash.com/@flaunter
Cuttino. (n.d.) Kia Cuttino [LinkedIn Page. Retrieved
August 23, 2020, from https://www.linkedin.com/in/
shikiacuttino/
Picano. (n.d.) Holly Picano. [LinkedIn Page]. Retrieved
August 23, 2020 https://www.linkedin.com/in/holly-
picano-ms-internet-marketing-481a872/
Digital Project Manager
https://www.linkedin.com/jobs/view/1959924941/
Details Report for: 11-2021.00 - Marketing Managers.
(n.d.). Retrieved August 23, 2020, from https://
www.onetonline.org/link/details/11-2021.00
Adidas Manager Digital Marketing https://
www.linkedin.com/jobs/view/1999328904/?
alternateChannel=search
Drye. (n.d.) Ingram Drye. [Linkedin page]. Retrieved
August 23, 2020 https://www.linkedin.com/in/ingram-
drye/
Louis Vuitton Salary https://www.glassdoor.com/Salary/
Louis-Vuitton-Salaries-E667150.htm
Summary Report for: 27-1011.00 - Art Directors.
(n.d.). Retrieved August 23, 2020, from https://
www.onetonline.org/link/summary/27-1011.00
