8. • Visual Learning Style Common to Business
Majors (Hallock, Satava, & LeSage, 2003)
• Allows for left and right brain engagement
• Social Orientation of GNs
• Short Attention Spans of Many Business
Students
• Allow for storytelling and application
• Potentially less expensive
• Potentially less boring
• Potentially improved instructor evaluations
‘Y’ Use Graphic
Novels?
9.
10.
11.
12.
13.
14. Short, J.C., Randolph-Seng, B., & McKenny, A.F. (2013).
Graphic presentation: An empirical examination of the
graphic novel approach to communicate business.
Business Communication Quarterly, 76: 273-303.
• Study 1 explores the potential of graphic
novels to affect learning outcomes and finds
that the graphic novel was related to high
levels of learning experiences.
• Study 2 compares the impact of graphic
novels with that of traditional textbooks and
finds that verbatim recognition was superior
with graphic novel texts.
15.
16.
17.
18.
19.
20. Brief History
Online Classroom
• Distance students
• Taught by GA
• Traditional textbook
• Quizzes
• Large survey class
• Taught by GA
• Afternoon, evening,
and weekends
Introduction to Management (MGT 2013)
Trans out: So what makes this appealing for broad, global consumption?
Build: Built in a couple of evenings and several Fat Tire beers smuggled from Dallas EXPAND: Always can add more content. FB/Twitter Integration. Dropbox-like file upload. EDIT: Can always edit content. Prof can. ENROLL: Few clicks as possible to sign up. CONSUME: Easy on the eyes. Sample content. Pretty quizzes, discussions, etc.