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#MeeticGroup Presentation
#The Meetic Group
Meetic Group: the #1 dating service in Europe!
Our brands are
#1
in awareness and
consideration
in Europe!
2001Creation of Meetic France
Marc Simoncini
1995
Creation of Match US
Gary Kremen
A strong heritage, dating back 15 years
2006
Acquisition of
2009
Acquisition of
European operations
2003
Launch of
MeeticMobile
2002
2002
launches in
2008
Acquisition of
Launch of
(matchmaking
services)
CorporateServices A strong heritage, dating back 15 years
Acquisition of
by
Launch of
nights in UK (happy
hours) 500th night
celebration
New iOS and
Android apps
design
Acquisition of
Launch of
events
All brands accessible
on all smartphones via
HTML5 and apps
Launch of
MeeticEvent
2012 201420132011
CorporateServices
2015
International Public
Offering of
A strong heritage, dating back 15 years
100 % Cross devices – Mobile first but not only
Mobile – desktop – tablets – wearables - tomorrow?
From pure player to In Real Life player
- 150 events / month
- 11 countries / 178 cities !
A full –service app
Shuffle > Easy and gaming
Géoloc > Meet around me
Criteria > More affinitary
Events > In real life experience
From a dating site to the most complete set of dating
services!
Our brands have a very strong image
Efficient for meeting the right people
High quality
Secure
Expert
Value for money
Long-term relationships
Empowering
Source: Ipsos brand tracking (Q1-Q2 2015)
Some key data
90 emails are sent every second
10 million profile pictures moderated (since January 2015)
9customer care awards ( )
178 cities hosting Events in Europe
1936 events conducted in 2015!
#Meet the team
#We know singles
How many singles?
46M online singles 18-65 (January 2015)
12% singles in 10 years
Source: Ipsos survey (Dec. 16th 2014 to Jan. 18th 2015) among 18+ years old
How many have ever used online dating?
34% of Europeans 18+ have ever used online dating (January 2015)
8% since January 2013
Source: Ipsos survey (Dec. 16th 2014 to Jan. 18th 2015) among 18+ years old
THE SINGLES WHO INSPIRE US
GENUINE
OPEN
MINDED
TAKE ON
WHAT LIFE
HAS TO
OFFER
#Brand and communication
OUR BRANDS’ PERSONALITY
OPTIMISTICDARING
DOESN’T TAKE ITSELF TOO SERIOUSLYTRUE
OPENNESS COMMITMENT RE-INVENTION
WE BELIEVE IN…
#Communication territory
Campaign idea
Being your true self means being
imperfect
Imperfect is the new perfect
Imperfection is everywhere
Entertainment, fashion, art…
#LoveYourImperfections
LYI1 2015 (Pan European campaign)
FilmsBillboards
LYI2 2016 (Pan European campaign)
ShortsFull-length
“ Your imperfections are
your assets with Meetic ”
“ The brand wants to be in the vicinity ...
The brand message is benevolent. “
“ In one minute, Meetic defuses
imperfections 4 singles “
“ The only dating site that will
make you love your imperfections ! ”
“ A nice message in a video of tolerance ”
Great results for LYI2 launch
#Come and join our team!

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Meetic Group Presentation

  • 3. Meetic Group: the #1 dating service in Europe! Our brands are #1 in awareness and consideration in Europe!
  • 4. 2001Creation of Meetic France Marc Simoncini 1995 Creation of Match US Gary Kremen A strong heritage, dating back 15 years
  • 5. 2006 Acquisition of 2009 Acquisition of European operations 2003 Launch of MeeticMobile 2002 2002 launches in 2008 Acquisition of Launch of (matchmaking services) CorporateServices A strong heritage, dating back 15 years
  • 6. Acquisition of by Launch of nights in UK (happy hours) 500th night celebration New iOS and Android apps design Acquisition of Launch of events All brands accessible on all smartphones via HTML5 and apps Launch of MeeticEvent 2012 201420132011 CorporateServices 2015 International Public Offering of A strong heritage, dating back 15 years
  • 7. 100 % Cross devices – Mobile first but not only Mobile – desktop – tablets – wearables - tomorrow? From pure player to In Real Life player - 150 events / month - 11 countries / 178 cities ! A full –service app Shuffle > Easy and gaming Géoloc > Meet around me Criteria > More affinitary Events > In real life experience From a dating site to the most complete set of dating services!
  • 8. Our brands have a very strong image Efficient for meeting the right people High quality Secure Expert Value for money Long-term relationships Empowering Source: Ipsos brand tracking (Q1-Q2 2015)
  • 9. Some key data 90 emails are sent every second 10 million profile pictures moderated (since January 2015) 9customer care awards ( ) 178 cities hosting Events in Europe 1936 events conducted in 2015!
  • 12. How many singles? 46M online singles 18-65 (January 2015) 12% singles in 10 years Source: Ipsos survey (Dec. 16th 2014 to Jan. 18th 2015) among 18+ years old
  • 13. How many have ever used online dating? 34% of Europeans 18+ have ever used online dating (January 2015) 8% since January 2013 Source: Ipsos survey (Dec. 16th 2014 to Jan. 18th 2015) among 18+ years old
  • 14. THE SINGLES WHO INSPIRE US GENUINE OPEN MINDED TAKE ON WHAT LIFE HAS TO OFFER
  • 19. Campaign idea Being your true self means being imperfect Imperfect is the new perfect
  • 22. LYI1 2015 (Pan European campaign) FilmsBillboards
  • 23. LYI2 2016 (Pan European campaign) ShortsFull-length
  • 24. “ Your imperfections are your assets with Meetic ” “ The brand wants to be in the vicinity ... The brand message is benevolent. “ “ In one minute, Meetic defuses imperfections 4 singles “ “ The only dating site that will make you love your imperfections ! ” “ A nice message in a video of tolerance ” Great results for LYI2 launch
  • 25. #Come and join our team!

Notes de l'éditeur

  1. AJOUTER SOURCE: MEETIC GROUP WEBSITE
  2. Ajouter IPO (entrée en bourse)
  3. SOURCE?
  4. Source: Ipsos 2015 – estimation of “online singles” = 18-65 weekly internet users singles (=not committed in a serious and lasting relationship) Survey conducted by Ipsos from December 16th of 2014 to Jan. 18th of 2015, among a representative sample of 14000 persons aged 18+ in Europe (France, UK, Germany, Netherlands, Italy, Spain and Sweden). Data combined with Eurostat projections 2015
  5. Source: Ipsos 2015 – Survey conducted by Ipsos from December 16th of 2014 to Jan. 18th of 2015, among a representative sample of 14000 persons aged 18+ in Europe (France, UK, Germany, Netherlands, Italy, Spain and Sweden). Size and population of each country has been taken into account to calculate EU data.
  6. 25 – 35 yo single women and men who are genuine, open-minded, and take on what life has to offer.
  7. Daring: but not rash or pushy Optimistic: but not idealistic, nor carefree / happy-go-lucky True: but not plain and rough or tactless, nor self-righteous Doesn’t take itself too seriously: but not trivial, nor funny
  8. Openness: tolerance, curiosty, a form of generosity Commitment: engagement, care, reliability Re-evention: challenge status-quo