Topbots Present: 110 Brands Driving Innovation with Bots

@topbots
110 Brands
Innovating With Bots

@topbots 2
Introduction
Virtually every major messaging product – from Messenger to iMessage, Slack to
Skype, Echo to Allo – has opened up their platforms for “bots” and “micro-apps”
which enable users to interact with brands and business without leaving the app.
Leading companies have jumped at the opportunity to use conversation and voice
to engage customers in a scalable, personalized way. We first created an popular
infographic on this, and are following up on the requests for more details on the
bots. Here are how top brands are using bots for marketing and customer service.
These bots are evolving all the time and many are now cross platform.
If you built one of these bots or have more information to share, please note in the
comments below or contact us at www.topbots.com.

@topbots 3
We created an infographic to visualize the bots
http://www.topbots.com/100-best-bots-brands-businesses

@topbots 4
Countless brands have embraced bots
www.topbots.com/brands
Visit for full detailed writeups of the bots

@topbots
110 Top Brands Innovating with Bots
Sephora has many bots, including a Kik bot
that shares makeup videos, tutorials and tips
and two Messenger bots - Sephora Virtual
Artist, to try on makeup with AR and color
match, and Sephora Assistant, to book in store
makeup appointments.
Sephora
Platform: Kik, Facebook Messenger
Launch Date: March 2016, Fall 2016, etc.
Developer: Internal, Assist, Modiface
Type: Ongoing

@topbots
Estée Lauder experimented with a Facebook
Messenger chatbot for their pop-up holiday
store, No.6 Mortimer, in the UK.
Estée Lauder
Platform: Facebook Messenger
Launch Date: November 2016
Type: Single Campaign
“Today’s changing consumer behaviours mean that we have to adapt
to the need for instant access to our products and services.”
- Lauder Chris Good, Estée Lauder’s President

@topbots
CoverGirl
Platform: Kik
Launch Date:
December 2016
Developer: Automat.ai
Type: Ongoing
CoverGirl has created a chatbot version of
Kalani Hilliker, the 16-year-old dancer and
television personality.
“CoverGirl believes beauty should be approachable and accessible to
all, and that she hopes bot technology will allow for more “personal
and dynamic conversations.”
- Ukowa Ojo, Senior Vice President

@topbots
Consumers can exchange Kik points for Katy
Perry’s Mad Love perfume. First time
consumers can redeem rewards points for
physical goods in the chat app (US).
Katy Perry's Mad Love
Platform: Kik
Launch Date:
August 2016
Developer: Block Party

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Unilever's interactive and kid-friendly Signal
bot teaches kids that brushing their teeth can
be fun.
Unilever
Developer: R/GA
Type: Ongoing
“Building something that is both innovative and can truly help people
live better lives, is exactly the type of work we thrive on creating.”
- Andrew Ferguson, R/GA’s Creative Director for Unilever

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Absolut redefine how consumers can sample
its products while out on the town by
integrating Facebook Newsfeed and
Facebook Messenger.
Absolut
Launch Date: September 2016
Type: Ongoing
“Using News Feed ads to drive traffic into the bot for Messenger allows
Absolut to move beyond the call to action—it’s a call to conversation. “
- Joao Rozario, VP Marketing, Absolut Vodka

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Hungry? Not sure what to make with the
ingredients you have on hand? Just tell
Hellmann’s on your Alexa skill what you have
to work with, and they'll share 3 recipes that
will match your ingredients.
Hellmann’s
Platform: Amazon Echo
Launch Date: December 2016
Type: Ongoing

@topbots
One of the first Echo brand bots, Campbell’s
Kitchen recommends recipes based on user
preferences, the weather, and trending topics.
Ad age reports it was the fastest skill ever to
be certified by Amazon at the time.
Campbell's Kitchen
Launch Date: October 2015
Developer: Rain
Type: Ongoing

@topbots
Get beer delivered to your pad without lifting
a finger! By creating a Drizly account to
enable this Alexa skills, you can order and
check order status using your Alexa.
Miller Lite
Launch Date: February 2017
Developer: R/GA
Type: Ongoing

@topbots
The bot, across Messenger and Echo while
also incorporated into its site, provides drink
recipes, tasting tours, and shopping through
ReserveBbar, Drizly, and Cocktail Courier.
Johnnie Walker
Platform: Facebook Messenger and Amazon
Echo Launch Date: Summer 2016
Developer: Conversable
Type: Ongoing

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Activation created a Facebook Messenger bot
to promote their Call of Duty: Infinite
Warfare game. The bot had users solving a 12-
digit code in order to access a secret trailer.
The bot is no longer live, but you can read a
case study on the successful campaign with
the link below.
Activision
Launch Date: May 2016
Developer: PullString

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Hello Barbie is a talking doll who gets to know
you and becomes your best friend. Download
the companion app to set up your talking
Barbie.
Mattel
Platform: Companion App
Developer: PullString
Type: Physical toy

@topbots
Chat up Talan, a goblin bartender in the
downtrodden town of Gadgetzan, and get a
sneak peak into Blizzard's upcoming
Hearthstone release. Talan tells stories, giving
a sneak preview of certain in-game features
and storylines.
Blizzard’s Hearthstone
Launch Date: October
2016
Type: Ongoing

@topbots
Disney created a Facebook Messenger
chatbot featuring Zootopia's main character,
Officer Judy Hopps. Fans of the movie
practice their detective skills to help Judy
solve mysteries and cases.
Disney
Launch Date: June 2016
Developer: Imperson

@topbots
Fandango was an official Facebook F8 launch
partner. The Fandango bot lets movie fans
easily watch movie trailers, see what’s
trending, and find local theaters – all without
needing to touch the Fandango app.
Fandango
Type: Ongoing

@topbots
This bot follows an interesting format, where
the user plays the role of Doctor Strange’s
newest assistant in an interactive series of
episodes. The Doctor Strange bot promises
fans the opportunity to ‘become the next
Marvel hero’.
Marvel’s Doctor Strange
Platform: Skype
Developer: Microsoft & PullString
Type: Ongoing

@topbots
StubHub for Skype is the ticket out for some
of life’s most memorable artists, athletes,
performers and experiences. Fans can select
preferences for location, types of events –
sports, concerts, theater, date and price to
find the top events.
Stubhub
Platform: Skype, Facebook Messenger
Type: Ongoing

@topbots
Universal Studios teamed up with Imperson to
launch a bot to promote their horror film,
Unfriended. Users could chat with Laura
Barnes, a high school student who
mysteriously comes back from the dead to
exact revenge on her unsuspecting
classmates.
Universal Studios
Launch Date: April 2015
Developer: Imperson
Type: Single CampaignSource: https://www.uphe.com/movies/unfriended

@topbots
The VSPink Kik bot from Victoria's Secret is a
personal shopping assistant that helps you
find the perfect bra.
Victoria Secret Pink
Platform: Kik
Type: Ongoing
“Shopping is a social experience, and our new fashion and beauty
category will allow our users to experience all the elements of the
shopping journey—discovery, research, and sharing—with their friends.”
- Ted Livingston, CEO and Founder of Kik

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TMY.GRL from Tommy Hilfiger helps you pick
out the latest styles from the Hilfiger
collection.
Tommy Hilfiger
Type: Ongoing
“Digital innovation has been at the center of our strategy to democratize
the runway and the TMY.GRL bot on Messenger introduces a new level
of accessibility, engagement and personalization for our global
audience.”
- Tommy Hilfiger

@topbots
Catch up with all of the latest news, shows and
designers with the friendly British Vogue
Facebook bot. In only seconds fans can
receive British Vogue’s hottest stories in
pocket-sized form.
British Vogue
Launch Date: February 17, 2017
Type: Ongoing

@topbots
H&M’s Kik bot offers teens outfit inspiration
and on-demand personal styling. Users can
share a piece of clothing and the bot pulls
from H&M’s lines to build a whole outfit.
H&M
Platform: Kik
Launch Date:
April 2016
Type: Ongoing

@topbots
This high-end fashion line’s Facebook
Messenger bot shares new collections and
doubles as a live customer service portal.
Launched during London Fashion Week, the
Burberry bot invites users to explore clothing
and peruse animated sketches of menswear,
womenswear and accessories.
Burberry
Type: Ongoing

@topbots
The lingerie brand recently launched a
successful #AerieReal campaign which depicts
their models without any Photoshop
retouching. The advertisements are accurate
representations of what the lingerie looks like
on real-life bodies, offering a message of self-
love and acceptance.
American Eagle’s Aerie
Platform: Kik
Launch Date: December 15, 2016
Developer: Pandorabots
Type: Ongoing

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The Xero Facebook bot lets users easily
connect with a financial advisor and help
match advisors with clients based on business
expertise and industries.
Xero
Launch Date: September 18, 2016
Type: Ongoing

@topbots
The Transferwise Facebook bot allows users
to transfer money globally to countries like
the US, Canada, Australia, and Europe.
Transferwise
Type: OngoingSource: http://www.wired.co.uk/article/transferwise-
launches-facebook-messenger-bot

@topbots
RBS built Luvo, a bot to help customer-facing
support staff query answers instantly and
better support their clients.
RBS
Platform: Internal
Launch Date: March 2016
Developer: IBM Watson
Type: Ongoing

@topbots
Paypal has launched their very first Paypal
Slack bot for users in Australia, Canada, the
UK, and the US.
The popular team messaging app currently
boasts 5 million daily active users and person-
to-person payments are currently on of the
most used features on Paypal.
Paypal
Platform: Slack
Launch Date: November 11, 2016
Developer: Internal
Type: Ongoing

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NerdWallet is your personal wealth advisor.
Their app features a chatbot which onboards
you before passing you to human personal
finance experts.
NerdWallet
Platform: NerdWallet app
Launch Date: July 2016
Type: Ongoing

@topbots
Fidelity created an Alexa Skill for the Amazon
Echo that lets you get real-time stock quotes
through voice.
Fidelity
Type: Ongoing
“We had our core capabilities up in no time. Then subsequent releases
were just a matter of tweaking based on what we learned to ensure the
best possible customer experience, which is what both Fidelity and
Amazon expect. The response from our customers has been great.”
- Brady Frost, Fidelity’s Director of Mobile Personal and Workplace
Investing

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Capital One has a new Amazon Echo Skill that
allows consumers to check balances, review
transactions, make payments, and conduct
other banking services using voice command.
Capital One
Developer: Internal
Type: Ongoing

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Bank of America
Virtual assistant “Erica” is designed to learn
and help you with your spending habits, as
well as alert you on how to reduce debt and
money saving opportunities.
“Erica is designed to be not just a virtual assistant but each customer’s
“personal advocate.”
- Michelle Moore, Bank of America Head of Digital Banking,
Platform: Mobile App
Launch Date: TBD (announced October 2016)
Developer: Internal
Type: Ongoing

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Wingstop is a chicken wing chain that lets
users find local restaurants and order
instantly from their convenient Facebook
Messenger Bot.
Wingstop
Type: Ongoing

@topbots
Whole Foods lets you search for delicious
recipes while you're browsing the aisles of
their grocery stores.
Whole Foods
Type: Ongoing

@topbots
TacoBot from TacoBell lets you order
delicious tacos through Slack. No more
wondering what's for lunch any more.
Taco Bell
Platform: Facebook Messenger, Slack
Developer: Deutsch
Type: Ongoing
“Whether it’s through our mobile app, ta.co or now through Slack, we’re
always striving to provide access and convenience every step of the way.”
- Lawrence Kim, Taco Bell’s Director of Digital Innovation and On-
demand

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Starbucks mobile app customers can use built-
in chatbot to order customized beverages, pay
for orders and even tip the barista.
Starbucks
Launch Date: August 2016
Type: Ongoing
“Starbucks Mobile App customers will be able to place their orders via voice
command or messaging interface, delivering unparalleled speed and
convenience, enhancing customer loyalty and engagement and further
extending the accessibility of the Starbucks app.”
- Kevin Johnson, CEO

@topbots
Pizza Hut allows its customers to reorder
favorite or saved orders from any U.S.
location of the restaurant chain by chatting
directly with the Pizza Hut accounts on either
Twitter or Facebook.
Pizza Hut
Type: Ongoing

@topbots
Open table allows you and your friends to
search and suggest restaurants to try, to vote
on favorites, pick a winner and book the
restaurant.
Open Table
Platform: iMessage, Apple Maps
Type: Ongoing

@topbots
Jack in the Box
This chatbot takes foodies on an adventure to
help Jack beef up his cyber security and hide
his missing recipes. The Jack in the Box bot
showcases related riddles using emojis and
GIFs to help Jack capture his hackers.
Platform: Facebook Messenger and Kik
Type: Ongoing

@topbots
Domino's lets you order pizza with a single
button through their Facebook Messenger
Bot.
Domino’s
Platform: Amazon Echo, Google Home,
Facebook,
SMS, Twitter
Type: Ongoing
“IM will become one of the next frontiers of e-commerce in Western markets.
You only need to look to Asia to understand how they have almost become
one stop shop platforms for everything.”
- Nick Dutch, Domino’s Head of Marketing

@topbots
Burger King lets you order Whoppers and
fries from their Facebook Messenger Bot.
Burger King
Launch Date: May 19,
2016
Type: Ongoing

@topbots
The Subway bot lets you order a sandwich. It
offers all the options for breads, toppings and
sauces. You can pay by Masterpass or directly
through the Messenger (powered by Paypal)
and specify a local subway for pickup.
Subway
Launch Date: April 18,
2017
Type: Ongoing

@topbots
HealthTap lets you get your health questions
answered by live doctors through their
convenient Facebook Messenger bot.
HealthTap
Type: Ongoing
“We’re excited to be the first healthcare company to deliver fast, high-quality
information from compassionate doctors directly to people all over the world
through the Messenger Platform. The new Messenger Platform enables us to
extend the ability of our dedicated and generous doctors to help people
everywhere feel good.”
- Ron Gutman, HealthTap’s CEO

@topbots
Stay in touch with your fitness progress and
be motivated as you go about your day using
Fitbit.
Fitbit
Type: Ongoing

@topbots
KidsMD, from Boston Children's Hospital, is
an Alexa Skill on Amazon Echo which can be
activated by voice to give parents basic
pediatric health advice, such as fever and
medication dosing.
Boston Children’s Hospital
Type: Ongoing

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Melody is a virtual medical assistant inside of
the Baidu Doctor app in China. The chatbot
helps patients articulate their symptoms
before seeing a physician.
Baidu
Platform: IOS and Android App
Launch Date: October
2016
Type: Ongoing

@topbots
MedWhat is a virtual medical chatbot funded
by Stanford University. The bot helps you
answer health questions and determine if you
need to see a doctor.
MedWhat
Platform: IOS, Android and Windows App
Type: Ongoing

@topbots
Oscar Health recently launched a Facebook
bot to quickly and easily provide consumers
with quotes for health insurance.
Oscar Health
Platform: Facebook
Launch Date: December 16, 2016
Developer: Internal
Type: Seasonal campaign
“Getting a health insurance quote can be confusing, but could take the form
of a natural dialogue. Since we were already exploring how messaging in our
app can quickly connect members to Oscar’s Concierge Team and doctors,
it seemed natural to expand this into getting a quote.”
- Sara Rowghani, VP Marketing

@topbots
Count down to your delivery date with My
Pregnancy and get weekly, medically-
reviewed updates about how your baby and
body are changing from BabyCenter, the
world’s leading online pregnancy and
parenting resource, trusted by over 300
million moms.
BabyCenter
Platform: Amazon Alexa
Type: Ongoing
Source:
https://www.amazon.com/s/ref=as_li_ss_tl?url=search-
alias=alexa-skills&field-
keywords=baby+center&rh=n:13727921011,k:baby+cent
er&linkCode=sl2&tag=cosmict-
20&linkId=f48fa105396f031d8bf695e844b01ff3

@topbots
The Allstate Alexa skill can help you find an
agent or information about your policy.
AllState
Type: Ongoing

@topbots
Wall Street Journal bot offers complex
commands that enable users to hone in on
exactly the financial news they need. Users
can not only get stock quotes, but also
compare two different quotes or pull financial
metrics like Market Cap or P/E.
WSJ
Type: Ongoing

@topbots
The Washington Post's Feels chatbot for
Facebook Messenger allowed users to report
their sentiments about Election 2016 which
the publisher turned into aggregated reports.
The Washington Post
Developer: Internal

@topbots
The Today Show launched a bot for Today
Food which lets users find recipes easily, get
the latest updates from the show, and get
their cooking questions answered instantly
from the Today Food community.
Today Show
Developer: Internal team
Type: Ongoing

@topbots
Receive personalized news recommendations
based on the topics and stories you select. You
can also subscribe to different authors and
sections of TechCrunch’s site.
TechCrunch
Platform: Facebook Messenger and Telegram
Developer: Chatfuel
Type: Ongoing

@topbots
New York Times built an Election Bot to allow
Slack teams to stay on top of breaking political
news. You can even send your question into
the newsroom.
NY Times
Platform: Slack
Type: Single campaign

@topbots
Receive five minutes of NPR flash news every
hour.
NPR
Type: Ongoing

@topbots
Breaking News from NBC ensures you won’t
miss any updates, especially if you’re spending
your entire work day sitting in Slack. If you get
tired of any topics, you can simply unfollow
them. Live updates are customized by topics
and interests.
NBC
Platform: Slack
Type: Ongoing

@topbots
Users of HBR Slack bot are able to setup a
customized schedule and decide how
frequently they’d like to receive information.
Articles are delivered either daily or weekly.
The bot has a unique ability to gather large
amounts of data into one easily scannable
blurb.
Harvard Business Review
Platform: Slack
Type: Ongoing

@topbots
Get breaking news, must see videos and
exclusive interviews from Fox news and Fox
Business.
Fox News
Platform: Facebook Messenger and Amazon
Alexa
Type: Ongoing
Source: https://botlist.co/bots/1117-fox-news

@topbots
Receive Forbes popular stories twice a day
and subscribe to their news channel (tech,
business, investing, etc.) or type in any search
term to pull up recent, relevant stories.
Forbes
Platform: Telegram
Developer: Chatfuel
Type: Ongoing
Source:
https://www.forbes.com/sites/bruceupbin/2016/02/23/introducin
g-the-forbes-newsbot-on-telegram/#46fbe501720a

@topbots
As part of your Flash Briefing, hear the latest
news podcast from The Economist.
The Economist
Type: Ongoing
Source:
https://www.amazon.com/TuneIn-The-
Economist/dp/B01JHLMNWU/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&ta
g=cosmict-20&linkId=24cfc3b263e010ad76534cb3fcc116fd

@topbots
CNN is one of the first major publishers to
push a news bot to Facebook Messenger.
Their bot allows users to get personalized
news stories just by typing in topics they're
interested in.
CNN
Developer: Internal & Outbrain
“The next frontier is real-time multimedia chat bots that return intelligent
audio or video responses across mobile, IoT, and connected TVs.”
- Alex Wellen, CNN's Senior Vice President and Chief Product Officer

@topbots
BBC bots are designed to give you daily news
headlines and automated coverage of the
European Union Referendum.
BBC
Platform: Facebook Messenger, Twitter,
Telegram Launch Date: November 2016
Type: OngoingSource: http://bbcnewslabs.co.uk/projects/bots/

@topbots
Quartz's new app is an ongoing conversation
about the news, sort of like texting. They'll
send you messages, photos, GIFs, and links,
and you can decide when you're interested in
reading more.
Quartz
Type: Ongoing
Source:
https://botlist.co/bots/687-quartz

@topbots
Check in with History Channel’s Alexa Skill to
find out about the historical events that
happened on this day and every other day of
the year.
The History Channel
Type: Ongoing
Source: https://www.amazon.com/A-Television-Networks-
Mobile-
History/dp/B01N92PFXG/ref=as_li_ss_tl?ie=UTF8&linkCod
e=sl1&tag=cosmict-
20&linkId=e77dc21e0d0e7b566737cfd00351d21f

@topbots
With the advent of the new Trulia Facebook
bot for Messenger, the process of finding a
home just got a bit easier. Simply enter the
name of a location into the chat and the bot
will summon up several suggestions from the
Trulia database.
Trulia
Type: Ongoing

@topbots
Japanese clothing brand Uniqlo has a new
chatbot, smartly named IQ to help you find all
the minimalist, heat-tech clothing you need
this winter season. Much like the brand, IQ is
efficient and resists any lavish or superfluous
designs.
UNIQLO
Launch Date: November 17, 2016
Type: Ongoing

@topbots
Nordstrom has created the perfect shopping
companion in the form of a chatbot, and is
available on both Kik and Facebook
Messenger. The congenial gift matcher makes
finding the perfect gift easier than ever
before, with instant solutions and endless
options.
Nordstrom
Platform: Snaps, Facebook Messenger and
Kik Launch Date: December 2016
Type: Single campaign

@topbots
Connect with Macy’s On-Call to find product
locations during an in-store shopping
experience. Bot will share floor and aisle
locations.
Macy’s
Platform: Website
Developer: IBM Watson / Satisfi Labs
Type: Ongoing

@topbots
eBay first piloted with a simple bot that sent
Messenger users a reminder 15 minutes
before a listing ends and if users were outbid
in the final 15 minutes of an auction. eBay’s
ShopBot now features a very smart personal
shopping assistant to helps people find the
best deals and visual product search.
eBay’s ShopBot
Developer: Internal
Type: Ongoing

@topbots
Mattress company Casper's Insomnobot will
be your buddy during those late night hours
when you just can't fall asleep.
Casper
Platform: Facebook Messenger, SMS
Developer: Dexter
Type: Ongoing
“Some nights, it’s just impossible to fall asleep, so I think Casper (the
brand) wanted to create something that’s a friend that keeps you up at
night.”
- Lindsay Kaplan, Casper’s Vice President

@topbots
1-800-Flowers was an F8 launch partner in
2016. They created a bot with a simple
shopping flow to purchase and gift flowers for
delivery.
1-800-Flowers
Developer: Assist
Type: Ongoing

@topbots
Take a quiz on some cool facts about our
planet, get immediate access to WFF news
and images.
WWF
Platform: Kik
Type: OngoingSource: https://bots.kik.com/#/wwf

@topbots
UNICEF's U-Report allows young people
around the world to report issues in their
community and fight for social justice.
UNICEF
Type: Ongoing

@topbots
Hello Vote is a chatbot that helps you and
your friends get to the polls––from voter
registration to polling info to early voting, and
more, in seconds.
HelloVote

@topbots
TheScore is the easiest way to get real-time
updates about your favorite sports teams
through Messenger. Simply enter your
favorite teams and staying on top of sports
news is as easy as chatting with friends.
theScore
Type: Ongoing

@topbots
Sports Illustrated's Rio 2016 bot gave
Olympics fans real-time updates from the
games. The bot's no longer live, but you can
follow SI's Facebook page for updates for
future bots.
Sports Illustrated
Platform: Messenger, Slack, Telegram and
Skype

@topbots
The NFL bot from Sports Illustrated lets you
watch scores in group messages and trash talk
your friends. Using commands, you can follow
teams, view current standings, and check out
recent scores.
NFL
Platform: Messenger, Slack, Telegram and
Skype
Developer: GameOn
Type: Seasonal

@topbots
NBA's chatbot gives sports fans highlights,
videos, and stats from their basketball games.
NBA
Type: Seasonal
“This is about marketing and learning. This is a new distribution
mechanism, and we want to help fans get highlights quickly and
easily.”
-Melissa Brenner, NBA’s Senior Vice President of Digital Media

@topbots
Toni
Developer: Creative Workline
Type: Seasonal
TONI's chatbot is the perfect companion for
fans of the Premiere League and the European
Leagues of Soccer. Stay updated on games,
scores, and live play via Facebook Messenger.

@topbots
Copa 90's Facebook Messenger bot delivers
accurate and detailed updates on premiere
soccer games’ scores, news and player
profiles. It also sends automatic updates every
day to help struggling fans catch up with
whatever they might have missed.
Copa 90
Developer: Rock Labs

@topbots
Skyscanner simplies flight search on Facebook
Messenger, Skype and Amazon Echo. For
those without destinations in mind, the bot
recommends flights based on the cheapest
destinations from the user’s nearest airport.
Skyscanner
Platform: Messenger, Skype and Amazon
Echo
Type: Ongoing

@topbots
Hotels.com launched a bot on Facebook
Messenger which features their mascot,
Captain Obvious, challenging you to a
rousing game of charades. For every victory,
you get a discount and by collecting victories
can win up to £500 in Hotels.com vouchers.
Hotels.com

@topbots
Marriott’s loyalty program is more personal,
more proactive, and more streamlined in the
way they interact and communicate with their
members using this bot.
Marriott
Type: Ongoing

@topbots
Plan and manage your travel by using Kayak’s
Facebook Messenger bot, or find travel
questions using Amazon Alexa.
Kayak
Platform: Facebook Messenger, Slack,
Amazon
Alexa
Type: Ongoing
Source: https://www.kayak.com/news/kayak-facebook-
messenger/

@topbots
The KLM bot sends flight information, check-
in notifications, boarding passes, and flight
status updates. For complicated questions,
passengers are seamlessly connected with a
human agent.
KLM Royal Dutch Airlines
Developer: LivePerson, DigitalGenius
Type: Ongoing

@topbots
The Expedia bot for Facebook Messenger is a
convenient way for travelers to quickly see
hotel options and make a booking. Travelers
can enter a search request through
conversation and receive results directly
through Messenger.
Expedia
Type: Ongoing

@topbots
Hipmunk is a cheery little fellow that takes all
of the grunt work out of pilfering through
airfare and hotel deals.
Hipmunk
Platform: Email, Facebook Messenger, Slack
and
Skype
Developer: Internal
Type: Ongoing

@topbots
The bot, which goes by the name of Mildred, is
designed to help users find and book cheap
flights without ever leaving their iPhone. The
bot is bilingual, speaking both English and
German, and is extremely straightforward to
use.
Lufthansa
Type: Ongoing

@topbots
The Cosmopolitan of Las Vegas is a resort
hotel that recently incorporated Rose - a
mysterious, flirty, and personable concierge
chatbot. The bot is only available to guests of
the hotel, so you'll have to check in to get a
chance to flirt with Rose.
Cosmopolitan Hotel
Platform: Text Messages
Launch Date: January 10, 2017
Developer: R/GA Chicago
Type: Ongoing

@topbots
British Airway's Facebook Messenger
chatbot, charmingly named "BOTler" is,
essentially, a condensed guide to the events of
London, rife with deals,recommendations
tailored to the user, and affordable flights
from a variety of different countries.
British Airways
Type: Ongoing

@topbots
The Uber integration in Facebook Messenger
enables users to request a ride and notify
their friends with an ETA in a single
Messenger conversation and without needing
the Uber app.
Uber
Type: Ongoing

@topbots
The Lyft Facebook Messenger bot integration
lets users request a ride and notify their
friends with an ETA without ever having to
leave Facebook Messenger.
Lyft
Platform: Facebook Messenger and Slack
Type: Ongoing

@topbots
The Kia bot uses an entertaining question-
and-answer format to educate users on
various aspects of the Niro car and its
technology, using emoticons, images and witty
colloquial chat to explain complex ideas in an
understandable way.
KIA
Developer: Ansible
Type: Ongoing

@topbots
The Hyundai Blue Link Skill allows Hyundai
vehicle owners the ability to Remote Start, set
the desired interior cabin temperature,
Remote Lock/Unlock, Remote Start
Charge/Stop Charge, Remote Horn & Lights
and more using Alexa.
Hyundai
Type: Ongoing

@topbots
MyFord Mobile users with a Ford plug-in
vehicle (C-Max Energi, Fusion Energi, and
Focus Electric) can use the Alexa voice service
to issue a range of remote commands and
obtain vehicle information, such as battery
state of charge and electric range.
Ford
Launch Date: January 2017
Type: Ongoing

@topbots
The UPS bot is a convenient way to track
packages and calculate shipping rates. The bot
also helps you locate nearby UPS addresses
and figure out specific rate by location and
weight.
UPS
Platform: Messenger, Skype and Amazon
Echo
Developer: Internal
Type: Ongoing

@topbots
The Weather Channel bot for Kik lets you get
instant weather updates, 3 or 7 day forecasts,
and personalized notifications.
The Weather Channel
Platform: Kik
Launch Date:
October 2016
Type: Ongoing

@topbots
The Staples bot automates ordering and
customer service of office supplies.
Staples
Platform: Facebook Messenger, Easy Buttons
Type: Ongoing
“In the last year we’ve been testing using the button to let customers
connect with customer service reps at Staples. And now we are we are
testing a mixture of both bot and real person. We think using natural
language to make requests and get what you want will soon be
mainstream,”
- Ryan Bartley, Director of Mobile

@topbots
HP Print Bot lets you print easily by uploading
a photo through Facebook Messenger.
Hewlett Packard
Type: Ongoing
“Eventually, bots will be able to handle very administrative tasks in a
very easy way — reservations, hotels, banking. As Artificial Intelligence
is able to anticipate needs and proactively talk to you, it’ll get more
exciting.”
- David Parry, HP Innovation Manager

@topbots
Duolingo chatbot help you practice your
Spanish, German, or French skills anytime you
want, 24/7, and free from the judgement of
others
Duolingo
Platform: Duolingo App
Developer: NA
Type: Ongoing
“About three-quarters of the people we try [to pair people up] with are
very embarrassed to speak in a foreign language with another person.
We thought one way to get around that problem is to pair people up
with a computer.”
- Luis Von Ahn, CEO of Duolingo.

@topbots
Yahoo has released a number of useful bots,
covering weather, news, a sports bot called
Blitz, and even a pet monkey bot. Now, the
company has combined all their Facebook
Messenger bots into their new integrative
Yahoo Bots app.
Yahoo
Launch Date: Yahoo app
Type: Ongoing

@topbots
Talk, hangout and play with chatbot Zo. This
Microsoft’s bot is built with emotional
intelligence which learn from her interactions
with humans, but also has a strong check and
balance in place to protect her from
exploitation.
Microsoft
Platform: Kik, Facebook Messenger
Developer: Microsoft
Type: Ongoing
Source:
https://techcrunch.com/2016/12/14/microsoft-officially-outs-
another-ai-chatbot-called-zo/

@topbots
Trolli's Facebook Messenger bot is a weird
and awesome gamified brand interaction that
offers young users quizzes, funny memes, a
crawler Tamagotchi, and off-beat advice.
Trolli
Developer: Snaps
Type: Ongoing

@topbots
Send messages to the president via this form
in this bot with one very specific purpose.
The White House
Type:
Ongoing

Topbots Present: 110 Brands Driving Innovation with Bots

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