DITI is a creative design studio
where we build Products, Systems and Brands
through Innovation in Thinking
© 2014 | DITI DESIGN STUDIO

WE ARE OUR MISSION
A team of innovators and thinkers !
We create memorable brands, develop seamless systems
and invent ingenious products through the collaboration
of unconventional research and design methodologies
Is to bring innovation into every industry !
Through a design based approach we aim to create
unique products and services that bit-by-bit
revolutionize the way we interact and live our daily lives
ADITHI SAROVAR
FOUNDER AND
DESIGN STRATEGIST
Adithi has been working extensively
in the core creative design industry
from over 6 years. She started her
professional career as an artist and
soon shifted to visual arts and design
communication. She has been
professionally trained at product
design and design strategy tools
from London’s leading school of
engineering and design at Brunel
University, prior to which she was
successfully running her own design
ventures that included a visual
design firm and an institution that
was educating over 60 students in
the areas of art, design and music.
RATNAKAR ARI
MARKET STRATEGIST
An enthusiastic graduate with a
master’s degree in business
studies from the UK and a
combined experience of 8 years
in business development,
customer services, resource
analyst and marketing.
Ratnakar is an avid learner and
an energetic leader with
international expertise.
UTKALIKA MOHANTY
BUSINESS DEVELOPMENT
A dynamic and result focused
marketing professional from
Bangalore’s Alliance Business
School, Utkalika has an
experience of over 5 year in the
Sales and Marketing sector. She
comes with extensive
knowledge in the areas of
Business Development, Key
account Management, Client
Relationship Management and
Brand Management.
VISHAL PRASAD
DESIGN ENGINEER
Vishal is a master’s graduate in
advanced engineering design
from the reputable Brunel
University in London. He
specializes in mechanical
design and computer aided
engineering that enables
analysis and optimization of a
product for superior quality and
reliable design solutions.
TUSHAAR BAJAJ
TECHNICAL ENGINEER
Tushaar is a highly passionate
technical engineer, specializing
in prototyping and design for
manufacturing. He holds a
master’s degree in automotive
and motorsports engineering
from Brunel University, London,
where he was also the design
head for the motorsports team.
© 2014 | DITI DESIGN STUDIO

WE BELIEVE
In designing experiences for
people through human-centric
products and systems
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In creating impactful design
solutions focused around the
needs of a consumer
In approaching challenges
through unconventional methods
to achieve distinctive results
© 2014 | DITI DESIGN STUDIO

WE WORK WITH
Companies with a need to
expand their current
business through new
product development and
innovative systems thinking
Research and Development
labs who are open to
explore unconventional
methods to solve complex
challenges through a design
based approach
Organizations who are
socially driven and want to
impact the lives of the less
fortunate by innovating for
the community
Businesses who want to
make their presence known
to the world through strong
brand communication and
strategic business design
Entrepreneurs with an aim to
collaborate through open
innovation, helping the
community of innovators to
progress and develop as one
© 2014 | DITI DESIGN STUDIO
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CORE PHILOSOPHY
Discovery and Design
Facing Challenges
The key to develop a strong design
solution is to discover the hidden
challenges. At DITI, every brief is
approached with a distinct process
that specifically addresses the
challenges associated to it.
Innovation Strategy
Function vs. Emotion
Creating the right balance between
the functional aspects and the
emotional aspects of a product or a
service is our strategy for innovation.
We cross technical hurdles creatively
and creative hurdles technically.
Think as the User
Empathy
Our highest priority is to make sure
that users are not just satisfied, but fall
in love with the product. In a way, we
build relationships between the user
and the brand.
Inventing Solutions
End-To-End
At DITI, we don’t just invent a solution,
but take it all the way through to
execution and till the end customer,
making our products and services
truly end-to-end. Inputs from
manufacturing, marketing and
business development all come
together with design and engineering
to invent one great solution.
© 2014 | DITI DESIGN STUDIO

CORE STRENGTHS
INNOVATION IN THINKING
Tie-ups with rapid prototyping
labs and various
manufacturing units who have
the facilities to deliver
products with reliable quality
and superior finishing
ASSOCIATIONS
A team of internationally
qualified design thinkers,
engineers, market experts,
business strategists and
manufacturing expertise
capable of delivering globally
effective design solutions
CAPABILITY
Experts who are professionally
qualified from around the
globe to employ a research
driven process with the latest
international market and
design research tools
RESEARCH
A business model that
leverages the global open
innovation platform where
experts from multiple
Disciplines put their heads
together to strategize and
innovate
OPEN INNOVATION
A balanced mix of young and
enthusiastic minds working
together with industry
experienced professionals
with the capacity to
approach any challenge with
a strategic design process
PEOPLE
© 2014 | DITI DESIGN STUDIO
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CORE CAPABILITIES
DESIGN RESEARCH
PRODUCT AND
PACKAGING DESIGN SYSTEMS DESIGN BRAND DESIGN
MARKETING AND
PROMOTIONS
User Behavior
User Interaction
Opportunity Identification
Usability Testing
Observational Research
Ethnographic Research
Human Factors
Ergonomics
Anthropometrics
Technical Research
Design Research
Gap Identification
Design Concepts
2D & 3D Modeling
CAD & CAM
Rapid Prototyping
DFM
Simulation
Market Research
Design Strategy
Gap Identification
Benchmarking
Case Studies
User Experience
User Interaction & Behavior
System Maps & Mock-ups
Brand Positioning
Market Trends Analysis
User Perception
Brand Manual
Design Guidelines
Logo Design
Stationary & Merchandising
Market Analysis
Market Trends
Industry Competitors
Digital Marketing
SEO | SEM | SMM
Web Design & Development
Presentation Material
Print Media
Corporate Presentations
Animated Videos
Advertising
© 2014 | DITI DESIGN STUDIO

CORE CAPABILITIES
DESIGN RESEARCH
Researches at DITI look at situations, scenarios and opportunities through the
lens of the user. Design based research is great when it comes to understanding
people – What people think, their behavior, their likes and dislikes, their reactions
to situations, etc. The process involves designers observing, interacting and
connecting with the users to really understand what the user feels while using a
product or engaging with a system. This process helps us gain valuable insights
which can then be converted into actionable design solutions leading to great
business opportunities.
Our design based research contributes
towards inventing intuitive products,
human-centric interfaces, smoother
systems and operational structures,
social and cultural challenges and
everyplace where a problem needs to
be tackled through unconventional
thinking
© 2014 | DITI DESIGN STUDIO

Our team handles product development from the concept stage through to the
analysis and manufacturing.
Design and Development: Our well-structured design approach brings out
relevant insights and opportunities to develop human-centric concepts that
connect with the user. Design concepts are then evaluated and validated for
their functionality, technological feasibility, market situation and business
potential; the best ones are developed further. We test and analyze our designs
using advanced computer aided engineering tools that can further optimize the
technical aspects resulting in more reliable and cost effective solutions.
Prototyping and Manufacturing: Designs are prototyped at a very early stage to
ensure its functional and technical aspects. This lets us go through the iteration
process earlier and develop great designs that can go into production sooner.
DITI designers work towards developing
original product and packaging
solutions that tic boxes in both functional
and emotional aspects. Design of a
product involves the right mix of
qualitative and quantitative research
outcomes; this combined with an
effective design process results in
innovative strategies and concepts for
new product development or for
re-design of existing products.
CORE CAPABILITIES
PRODUCT &
PACKAGING DESIGN
© 2014 | DITI DESIGN STUDIO

Our approach to designing a system, is primarily research oriented combining
techniques of design thinking and systems thinking, where we lay out all the
elements that go into creating the system, including the people directly
involved, the environment, user behaviors and activities, stakeholders involved,
etc. We then analyze all the information, prioritizing, arranging and making
connections where relevant, building a unique and human-centric system that
can address the challenge areas.
Service Design: We aim to build well-structured and meaningful services that are
a pleasure for the users and hassle free for the service provider. Our
methodology is to keep it simple for all, making it a valuable experience for the
stakeholders.
Business Design: Building a business requires expertise that covers many
domains. We leverage the value of a design thinker collaborating with market
experts, business strategists and branding expertise to really bring out the best in
a business proposition.
Understanding how a system should work
so that it facilitates the maximum
productivity and provides for a
comfortable user journey is the core focus
while designing a system at DITI. A
designed system can be the way
employees of a company interact during
the course of the day for maximum
productivity or it can also be the design of
an educative module to ensure that the
maximum learning capacity is extracted
from children or also systems to address
social and cultural challenges.
CORE CAPABILITIES
SYSTEMS DESIGN
© 2014 | DITI DESIGN STUDIO

The identity that a brand carries with it speaks of the company’s philosophy,
values and core focus areas.
A consumer’s first touch point is the visual stimulus that a brand creates, through
social media, adverts, a visit to the store, etc. This visual stimulus is
simultaneously converted into an experience that impacts the consumer.
Brand Strategy: Our method of developing strong brand strategies combines the
thinking of market and trends experts along with branding experts who leverage
the key trends in the current market scenario to build strategies that effectively
form a bond between the consumer and the brand.
Brand Identity: We create memorable icons with strong symbolism, form and
color based stimuli and other complimentary branding elements that connect
the viewer to the company’s brand philosophy. Our design process is shaped to
explore and bring out the most out of a brand’s strategy, resulting in an iconic
brand image that is sure to make a lasting impression.
At DITI, we understand and recognize the
key elements and philosophy of a business
and design the brand’s strategy and
identity accordingly, making the brand
appeal to the right audience through
various symbolic and emotional stimuli.
CORE CAPABILITIES
BRAND DESIGN
© 2014 | DITI DESIGN STUDIO

A business, no matter what size or which industry, our market-research
methods, domain expertise and project management skills ensure that we
obtain measurable results.
We are capable of handling largely complex global projects which are rife with
variations, customizations and schedules and we equally understand that when
it comes to business requirements, one size does not fit all. All promotional
material and business collateral is developed keeping our client’s customer in
mind, ensuring that the right message is delivered to the right audience.
At DITI, we are flexible enough to provide
tailor-made market solutions to our
clients as and when required. Our
approach is built around what is right for
the current market scenario and also fits
well within the budget.
CORE CAPABILITIES
MARKETING &
PROMOTIONS
© 2014 | DITI DESIGN STUDIO

GET IN TOUCH
Call us
+91 99 00 800 344
Email us
hello@ditidesignstudio.com
Our Website
www.ditidesignstudio.com
Our Facebook Page
www.facebook.com/ditidesignstudio
© 2014 | DITI DESIGN STUDIO