This document discusses six principles of influence identified by Robert Cialdini: reciprocity, scarcity, authority, consistency, liking, and consensus. It provides examples of how each principle works and ways they can be utilized, such as using scarcity to create a sense of urgency, highlighting authority figures who endorse an idea, and appealing to consensus to make people feel safe in agreeing with the majority. The document also offers additional tips for influencing others, such as supporting ideas with data, communicating viewpoints directly and convincingly, and developing informal channels of influence through casual conversations.

1. - A D I T I S I N G H
The Art of Influencing People

2. Even though we have an impact on nearly everyone
around us,
Can we control our influence on others?

3. Indeed!
Not only can we influence others...
We can also control the influence of others’
on us

4. Cialdini's 6 Principles of Influence
 Reciprocity
 Scarcity
 Authority
 Consistency
 Liking
 Consensus

5. Reciprocity
As humans, we generally aim to return favors, pay
back debts, and treat others as they treat us. This can
lead us to feel obliged to reciprocate in the same
token because we're uncomfortable with feeling
indebted.
Consider the in-store wine tasting, or the free scone at
the coffee shop. We think we're coming out on top,
but the expectation to give back is strong within us,
and leads us to buy something.

6. Scarcity
This principle says that things are more attractive
when their availability is limited, or when we stand
to lose the opportunity to acquire them on favorable
terms.
For instance, we might buy something immediately if
we're told that it's the last one, or that a special offer
will soon expire.

7. Authority
Here you can use both your own authority, and the
authority of others, as influencers.
When you use your own authority, be careful not to
use it negatively.
To use authority, get support from influential and
powerful people, and ask for their help in backing
the idea.
If you're marketing a product or service, highlight
well-known and respected customers, use comments
from industry experts, and talk about impressive
research or statistics.

8. Consistency
Cialdini says that we have a deep desire to be
consistent. For this reason, once we've committed to
something, we're then more inclined to go through
with it.
For instance, you'd probably be more likely to support
a colleague's project proposal if you had shown
interest when he first talked to you about his ideas.

9. Liking
If you like someone, you are more likely to say "yes" to
her request. If she is pretty, you're even more likely.
And if she compliments you, well, that works, too
To build relationships, ensure that you put in the time
and effort needed to build trust and rapport with
clients and people you work with, and behave with
consistency. Remember that there is no "one-size-
fits-all" approach when it comes to relating to others.
Also, don't try too hard to be liked by others – people
can always spot a phony!

10. Consensus
This principle relies on people's sense of "safety in
numbers."
We're particularly susceptible to this principle when
we're feeling uncertain, and we're even more likely to
be influenced if the people we see seem to be similar
to us. That's why commercials often use moms, not
celebrities, to advertise household products.

11. A few other Other suggestions...
1. Support Ideas with Data
To influence a team or a meeting, executives
need to clearly present their ideas and thoughts
with facts and/or information to support it.
Many people respond positively when a view is
supported with data or something concrete.
"Some background research pays. If you get
some information that will add credibility to
your argument, your chance of influencing the
cause or fact is very high," says Krishna
Chowdhury, a leadership trainer.

12. 2. Keep it Straight
The skill of influencing depends largely on the way
you put across your point of view. HR experts say
executives should communicate their point of view in
a way that makes a direct impact.
"Both the substance and the way you put it across
plays a big role in influencing. Carefully choose the
words, the timing, the forum and the way the point
of view is put across. Say it with a lot of conviction.
The impact will then be greater," says Ajit Isaac, Ikya
Human Capital Solutions MD.

13. 3. Develop an Informal Channel
Experts say it is important to use multiple channels
to influence. Apart from formal influence, which is
done in meetings, informal influencing with key
people is key. "Such informal influencing can be
done in office corridors, by walking into the cubicle
or even in the canteen. Build a network with
colleagues and a good working relationship with key
officials during such informal encounters and convey
your point of view as if you were thinking about it,"
says Vivek Tripathi, chief of HR, Lava Mobile.

14. For further details please contact:
Aditi Singh
winningskillz@gmail.com