Based on the 30 years of research and development found in his book 'The Persuasion Code', Dr Christophe Morin, Persuasion Science Partner at O'Gara-Co, will introduce a 4-step process – PAIN-CLAIM-GAIN-PRIMAL BRAIN – to help you create a message with impact.
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The Persuasion Code: New Science of Sales & Marketing Messaging
1. The PERSUASION CODE
Dr. Christophe Morin
Chief Persuasion Scientist
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