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Food Fraud
Economically Motivated Adulteration
(EMA): Identifying Challenges Ahead and
Mitigation Strategies
World of Food Safety Conference
May 22, 2013 – Session 5 -- 13:45 to 14:30
John Spink, PhD
Director, Food Fraud Initiative
Michigan State University
spinkj@msu.edu
517.381.4491
Http://FoodFraud.MSU.edu -- Twitter @FoodFRaud and #FoodFraud
htt
*
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 2
Interdisciplinary Engagement
• Leadership, training & collaboration initiatives
• Food safety, education, training, and outreach
initiatives
• Enhancing communication
• Evolving role of science and academia
• Partnerships in action
– State of Michigan
– GFSI, ISO, US Pharmacopeia/ Food Chemicals
Codex, etc.
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 3
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 4
What is Food Fraud?
Food Fraud
Dilution Contaminant
Grey Market/
Theft/ DiversionCounterfeiting
Unapproved
Enhancements
Mislabeling
Substitution
Source: Food Fraud Think Tank Presentation, GFSI,
10/2012
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 5
Defining Food Fraud
• Action: Deception Using Food
– Including “Intentional Adulteration”
• Motivation: Economic Gain
– Food Defense motivation is harm or terror
• Effect:
– Economic Threat
– Public Health Vulnerability or Threat
• Examples
– Horsemeat in ground beef
– Peanut Corporation selling known contaminated product
– Diluted or extra virgin olive oil
– Melamine in pet food and infant formula
– Over-icing with unsanitary water
– Unauthorized unsanitary repackaging (up-labeling or origin-laundering)
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 6
FoodSecurity
The Food Risk Matrix
Action
IntentionalUnintentional
Harm:
Public Health,
Economic, or
Terror
Food
Defense
Food
Safety
Motivation
Gain:
Economic
Food
Fraud(1)
Food
Quality
The Cause leading to the Effect of Adulteration
Source: Adapted from: Spink (2006), The Counterfeit Food and Beverage Threat, Association of Food and Drug Officials (AFDO),
Annual Meeting 2006; Spink, J. & Moyer, DC (2011) Defining the Public Health Threat of Food Fraud, Journal of Food Science,
November 2011
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 7
The Chemistry of the Crime
Brand Protection
• Management/ IT
• Market Monitoring
• Supply Chain Integrity
• Product Protection
• Tampering
• Traceability
• Authentication
• Security
• Safety
The Fraud
Opportunity
VictimGuardians/ Hurdles
Fraudsters
Traditional Criminology
Environmental Criminology
Reference: Spink 2010, Adapted from: Felson’s Crime in Everyday Life, 1998
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 8
Application to Food
• Regardless of the cause of the food risk, food
adulteration is a food issue.
• Food safety, food fraud, and food defense can
create food adulteration risks.
• Economically motivated adulteration is
economically motivated, but the food public
health risks are probably more risky than the
traditional food safety threats…
• …because the contaminants are
unconventional…
• …we’re not specifically looking for them.
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 9
Graduate Courses (Online, Three Credits)
• Anti-Counterfeit & Product Protection (Food Fraud)
• Quantifying Food Risk (including Food Fraud)
• Food Protection and Defense (Packaging Module)
• Packaging for Food Safety
Certificate (Online, Four Courses Each)
• Certificate in Food Fraud Prevention (Food Safety)
• Certificate in Counterfeit Medicines (Public Health)
• Certificate in Counterfeiting Criminology (Criminal Justice)
Graduate Degree (Online)
• Master of Science in Food Safety
Curriculum
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 11© 2012 Michigan State University 11
Acknowledgements
• MSU NFSTC: Dr. Scott Winterstein, Trent Wakenight, Kristi Gates, Dr. Kevin Walker, Sandy Enness,
Jen Sysak, Dr. Rick Foster, to name a few critical contributors and supporters.
• MSU Food Safety Policy Center: Dr. Ewen Todd
• MSU School of Packaging: Dr. Bruce Harte, Dr. Robb Clarke, Dr. Laura Bix, Dr. Paul Singh, Dr.
Diana Twede, Dr. Gary Burgess, Dr. Harold Hughes, Dr. Mark Uebersax, Dennis Young, and Dr.
Joseph Hotchkiss
• MSU Communication Arts/ Consumer Behavior: Dr. Maria Lapinski and Dr. Nora Rifon
• MSU Supply Chain Management: Dr. Cheryl Speier, Dr. Ken Boyer, Dr. John MacDonald, Dr. David
Closs, Dr. Stan Griffis, Dr. Judy Whipple
• MSU College Social Science: Dean Marietta Baba and Assoc Dean Chris Maxwell
• MSU College of Law: Dr. Neil Fortin and Dr. Peter Yu
• MSU Veterinary Medicine: Dr. Wilson Rumbeiha and Dr. Dan Grooms
• MSU Program in Public Health: Dr. Michael Rip and Douglas C Moyer
• MSU Global: Dr. Christine Geith, Jerry Rhead, Gwyn Shelle, Lauren Zavala, Dr. Karen Klomparens
• MSU Libraries: Anita Ezzo, Nancy Lucas, Kara Gust
• MSU International Programs: Dr. Mary Anne Walker, Dr. John Whimms
• MSU Criminal Justice: Dr. Jeremy Wilson, Dr. Ed McGarrell, Dr. Justin Heinonen, Roy Fenoff,
Zoltan Fejas, Barbara Sayre, and Sara Heeg
• State of Michigan’s Ag & Food Protection Strategy Steering Committee: Dr. John Tilden, Brad
Deacon, Gary Wojtala
FoodFraud.msu.edu
(c) 2013 Michigan State University© 20311
Michigan State University 12
Discussion
John Spink, PhD
SpinkJ@msu.edu
www.A-CAPPP.msu.edu
517-381-4491
AFRIS. AsianFoodRegulationInformationService.
We have the largest database of Asian food regulations in the world and it’s
FREE to use.
We publish a range of communication services, list a very large number of
food events and online educational webinars and continue to grow our Digital
Library.
We look forward to hearing from you soon!
www.asianfoodreg.com
adrienna@asianfoodreg.com

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Economically Motivated Adulteration

  • 1. Food Fraud Economically Motivated Adulteration (EMA): Identifying Challenges Ahead and Mitigation Strategies World of Food Safety Conference May 22, 2013 – Session 5 -- 13:45 to 14:30 John Spink, PhD Director, Food Fraud Initiative Michigan State University spinkj@msu.edu 517.381.4491 Http://FoodFraud.MSU.edu -- Twitter @FoodFRaud and #FoodFraud htt *
  • 2. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 2 Interdisciplinary Engagement • Leadership, training & collaboration initiatives • Food safety, education, training, and outreach initiatives • Enhancing communication • Evolving role of science and academia • Partnerships in action – State of Michigan – GFSI, ISO, US Pharmacopeia/ Food Chemicals Codex, etc.
  • 3. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 3
  • 4. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 4 What is Food Fraud? Food Fraud Dilution Contaminant Grey Market/ Theft/ DiversionCounterfeiting Unapproved Enhancements Mislabeling Substitution Source: Food Fraud Think Tank Presentation, GFSI, 10/2012
  • 5. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 5 Defining Food Fraud • Action: Deception Using Food – Including “Intentional Adulteration” • Motivation: Economic Gain – Food Defense motivation is harm or terror • Effect: – Economic Threat – Public Health Vulnerability or Threat • Examples – Horsemeat in ground beef – Peanut Corporation selling known contaminated product – Diluted or extra virgin olive oil – Melamine in pet food and infant formula – Over-icing with unsanitary water – Unauthorized unsanitary repackaging (up-labeling or origin-laundering)
  • 6. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 6 FoodSecurity The Food Risk Matrix Action IntentionalUnintentional Harm: Public Health, Economic, or Terror Food Defense Food Safety Motivation Gain: Economic Food Fraud(1) Food Quality The Cause leading to the Effect of Adulteration Source: Adapted from: Spink (2006), The Counterfeit Food and Beverage Threat, Association of Food and Drug Officials (AFDO), Annual Meeting 2006; Spink, J. & Moyer, DC (2011) Defining the Public Health Threat of Food Fraud, Journal of Food Science, November 2011
  • 7. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 7 The Chemistry of the Crime Brand Protection • Management/ IT • Market Monitoring • Supply Chain Integrity • Product Protection • Tampering • Traceability • Authentication • Security • Safety The Fraud Opportunity VictimGuardians/ Hurdles Fraudsters Traditional Criminology Environmental Criminology Reference: Spink 2010, Adapted from: Felson’s Crime in Everyday Life, 1998
  • 8. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 8 Application to Food • Regardless of the cause of the food risk, food adulteration is a food issue. • Food safety, food fraud, and food defense can create food adulteration risks. • Economically motivated adulteration is economically motivated, but the food public health risks are probably more risky than the traditional food safety threats… • …because the contaminants are unconventional… • …we’re not specifically looking for them.
  • 9. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 9 Graduate Courses (Online, Three Credits) • Anti-Counterfeit & Product Protection (Food Fraud) • Quantifying Food Risk (including Food Fraud) • Food Protection and Defense (Packaging Module) • Packaging for Food Safety Certificate (Online, Four Courses Each) • Certificate in Food Fraud Prevention (Food Safety) • Certificate in Counterfeit Medicines (Public Health) • Certificate in Counterfeiting Criminology (Criminal Justice) Graduate Degree (Online) • Master of Science in Food Safety Curriculum
  • 10. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 11© 2012 Michigan State University 11 Acknowledgements • MSU NFSTC: Dr. Scott Winterstein, Trent Wakenight, Kristi Gates, Dr. Kevin Walker, Sandy Enness, Jen Sysak, Dr. Rick Foster, to name a few critical contributors and supporters. • MSU Food Safety Policy Center: Dr. Ewen Todd • MSU School of Packaging: Dr. Bruce Harte, Dr. Robb Clarke, Dr. Laura Bix, Dr. Paul Singh, Dr. Diana Twede, Dr. Gary Burgess, Dr. Harold Hughes, Dr. Mark Uebersax, Dennis Young, and Dr. Joseph Hotchkiss • MSU Communication Arts/ Consumer Behavior: Dr. Maria Lapinski and Dr. Nora Rifon • MSU Supply Chain Management: Dr. Cheryl Speier, Dr. Ken Boyer, Dr. John MacDonald, Dr. David Closs, Dr. Stan Griffis, Dr. Judy Whipple • MSU College Social Science: Dean Marietta Baba and Assoc Dean Chris Maxwell • MSU College of Law: Dr. Neil Fortin and Dr. Peter Yu • MSU Veterinary Medicine: Dr. Wilson Rumbeiha and Dr. Dan Grooms • MSU Program in Public Health: Dr. Michael Rip and Douglas C Moyer • MSU Global: Dr. Christine Geith, Jerry Rhead, Gwyn Shelle, Lauren Zavala, Dr. Karen Klomparens • MSU Libraries: Anita Ezzo, Nancy Lucas, Kara Gust • MSU International Programs: Dr. Mary Anne Walker, Dr. John Whimms • MSU Criminal Justice: Dr. Jeremy Wilson, Dr. Ed McGarrell, Dr. Justin Heinonen, Roy Fenoff, Zoltan Fejas, Barbara Sayre, and Sara Heeg • State of Michigan’s Ag & Food Protection Strategy Steering Committee: Dr. John Tilden, Brad Deacon, Gary Wojtala
  • 11. FoodFraud.msu.edu (c) 2013 Michigan State University© 20311 Michigan State University 12 Discussion John Spink, PhD SpinkJ@msu.edu www.A-CAPPP.msu.edu 517-381-4491
  • 12. AFRIS. AsianFoodRegulationInformationService. We have the largest database of Asian food regulations in the world and it’s FREE to use. We publish a range of communication services, list a very large number of food events and online educational webinars and continue to grow our Digital Library. We look forward to hearing from you soon! www.asianfoodreg.com adrienna@asianfoodreg.com